Wrike’s mission is to enable individuals and organizations to do their best work. The company strives to help organizations thrive by transforming how they plan, manage, and complete projects. Wrike aims to provide a versatile work management platform that can be configured for any team or use case, empowering them to achieve success and drive growth. Its goal is to facilitate operational excellence, allowing businesses to scale their work processes effectively.
Wrike is recognized as a prominent and versatile collaborative work management platform. The company has a strong market reputation, serving over 20,000 organizations across more than 140 countries. It is particularly considered a strong solution for marketing teams, agencies, and large enterprise clients. While known for its robust functionality and security, some users find the platform can be complex and its pricing may be high for smaller businesses.
Offerings, Capabilities, and Integrations
Wrike provides a cloud-based collaborative work management platform designed to unify teams and streamline workflows. Wrike’s core offering is a highly customizable platform that enables organizations to manage projects, automate tasks, and foster cross-functional collaboration. The platform’s capabilities include robust task and project management, multiple project visualization options such as Gantt charts and Kanban boards, resource and workload management, and detailed reporting and analytics. Wrike distinguishes itself with AI-powered features, branded as Work Intelligence®, which can predict project risks, automate tasks, and generate intelligent suggestions. Wrike offers extensive integration capabilities with over 400 applications, including popular tools for CRM, communication, file storage, and business intelligence, allowing it to serve as a central hub for a wide range of business processes. These comprehensive features and integrations provide a competitive edge by offering a scalable and versatile solution that can be adapted to the specific needs of various teams and industries.
Products and Services
Wrike’s offerings are centered around its flagship collaborative work management platform, which is available in several tiered plans to cater to different business needs. These plans range from a free basic version to more advanced tiers with progressively more features.
- Wrike Platform Plans: Wrike offers several subscription tiers for its main platform, including Free, Team, Business, Enterprise, and Pinnacle plans. Each plan provides a different level of functionality, storage, and security to accommodate teams of varying sizes and complexity. The higher-tier plans include advanced features like time tracking, customizable workflows, advanced reporting, and robust security measures.
- Wrike for Marketing: This is a specialized solution designed to meet the specific needs of marketing and creative teams. It includes features for campaign management, creative asset proofing and approval, event planning, and marketing performance analytics. Wrike for Marketing also offers an extension for Adobe Creative Cloud, allowing creative professionals to work within their native applications while remaining connected to the Wrike platform.
- Wrike for Professional Services: This solution is tailored for service-based companies and helps automate recurring tasks, streamline client project management, and improve resource allocation. It includes features for project portfolio management, resource management, budgeting, and time tracking. An enhanced version, WfPS Performance, adds advanced analytics and integration with financial and CRM systems.
- Wrike Integrate: This is an add-on service that allows for the creation of custom integrations and the automation of workflows across different applications.
- Professional Services: Wrike offers a range of professional services to help customers implement and optimize their use of the platform. These services include consultation, deployment, and training to ensure that the platform is configured to meet the specific business needs of the client.
Target Customers
Wrike’s target customers are primarily businesses (B2B) of all sizes, from small and medium-sized businesses to large enterprises. The platform is designed to be adaptable to any industry, but it has a strong focus on several key market segments. A significant portion of Wrike’s customer base consists of companies with 20 to 5,000 employees, indicating a strong presence in the mid-market to enterprise segments.
- Marketing and Creative Teams: These teams benefit from Wrike’s specialized features for campaign management, creative workflows, and asset approval processes.
- Professional Services Organizations: This segment, which includes consultants, agencies, and other service-based businesses, utilizes Wrike to manage client projects, track billable hours, and allocate resources effectively.
- Project Management Offices (PMOs): PMOs use Wrike to standardize project management processes, gain visibility across project portfolios, and align project execution with strategic objectives.
- Product Management and IT Teams: These teams leverage Wrike for end-to-end project and communication centralization, helping to streamline development cycles and manage complex workflows.
These target customers benefit from Wrike’s platform by gaining a centralized hub for all their work, which improves visibility, enhances collaboration, and increases overall productivity. The ability to customize workflows and integrate with other business-critical applications allows these organizations to create a unified and efficient work environment.
Cloud Integrations and Marketplaces
Wrike offers a range of cloud integrations and maintains a presence on major cloud marketplaces, allowing for enhanced connectivity and streamlined procurement.
- Microsoft Azure: Wrike integrates with Microsoft Azure Active Directory, which facilitates single sign-on (SSO) and user provisioning. An integration with Azure DevOps enables a two-way synchronization of work items, connecting development and project management workflows. Wrike is also available for purchase through the Microsoft Azure Marketplace.
- Amazon Web Services (AWS): Wrike is available on the AWS Marketplace. This allows organizations to procure Wrike through their existing AWS accounts, which can simplify the purchasing process and lead to consolidated billing. Wrike can also be integrated with AWS services, such as Amazon S3, often through third-party automation platforms.
- Google Cloud: Wrike integrates with several Google Workspace applications. There is a Wrike for Gmail add-on available in the Google Workspace Marketplace that allows users to create and manage tasks directly from their inbox. Wrike also features integrations with Google Drive for file storage and collaboration. While Wrike offers these integrations with Google’s services, it is not listed on the Google Cloud Marketplace.
In addition to these specific cloud provider integrations, Wrike offers an add-on called Wrike Integrate, which allows for the creation of custom integrations with hundreds of other cloud and on-premises applications.
Key People
- Chief Executive Officer: Thomas Scott
- Founder: Andrew Filev
- Chief Revenue Officer: George Saadeh
- Chief Marketing Officer: Christine Royston
- Chief Product Officer: Alexey Korotich
- Head of Engineering: Yuri Golikov
- Chief Financial Officer: Jacquelyn Tonelli
- VP, Corporate Marketing: Frances Ward
Key Facts
- Headquarters Location: San Diego, California
- Number of Employees: Approximately 1,000 – 2,000
- Annual Revenue: Estimated to be between $190 million and $275 million
- Parent Company: Symphony Technology Group (STG)
- Subsidiary Companies: Klaxoon
- Publicly Listed: No
Analyst Recognition
Wrike is recognized by several major analyst groups within the collaborative work management and project management technology categories.
- Gartner places Wrike in the Leaders quadrant of its Magic Quadrant for Collaborative Work Management. Wrike has been recognized as a Leader for two consecutive years, in 2023 and 2024.
- Forrester identifies Wrike as a Leader in its evaluation of Collaborative Work Management Tools. Wrike was positioned as a Leader in The Forrester Wave™: Collaborative Work Management Tools, Q4 2022.
- IDC has named Wrike a Leader in the IDC MarketScape for Worldwide Work Management and Project and Portfolio Management. Wrike was also included in the IDC MarketScape for Worldwide Collaborative Work Management 2023–2024 Vendor Assessment.
Wrike is not prominently featured in relevant market assessments by Everest Group.
