Wrike is an intelligent work management platform built for complex, cross-functional workflows. The company positions its platform around helping organizations build, connect, automate, and scale work, with AI embedded across execution, reporting, and collaboration. Its current product direction emphasizes a shared operating layer for both human teams and AI agents.
The platform combines project and portfolio execution, workflow automation, analytics, visual collaboration, and integrations in a single environment. Wrike extends that foundation with Work Intelligence and AI-native capabilities that surface insights, reduce manual effort, and connect live work data to external AI assistants through governed access.
Offerings, Capabilities, and Integrations
Wrike’s offering centers on configurable workflow management for intake, planning, execution, reporting, and continuous improvement. Teams can standardize work with custom item types and automation rules, use visual collaboration to move from ideation into execution, centralize operational data, and apply AI to generate content, summarize updates, answer questions, and identify risks or bottlenecks.
Integration is a major part of the platform. Wrike supports 400+ application connections, no-code and low-code automation through Wrike Integrate, two-way synchronization through Wrike Sync, and developer tooling that includes APIs, BI export, Datahub API access, and MCP connectivity for external AI clients. It also supports integrations across business systems and collaboration tools, including Azure DevOps and Google applications.
Products and Services
- Wrike AI: Wrike AI is the umbrella AI layer for the platform, built to triage, route, classify, validate, and update work at enterprise scale while helping teams automate routine project activity.
- AI agents: AI agents in Wrike monitor projects, analyze context, and take actions such as detecting risks, categorizing requests, validating details, routing work, and triggering approvals, with support for both prebuilt and custom agents.
- Wrike Copilot: Wrike Copilot is an in-product AI assistant that answers questions, summarizes work, creates charts, surfaces project insights, and helps teams understand status, risk, workloads, and changes through natural-language prompts.
- Wrike Work Intelligence®: Wrike Work Intelligence® combines AI, analytics, automation, dashboards, and data-driven insights to help teams automate workflows, uncover business data, and make faster decisions.
- Wrike Whiteboard: Wrike Whiteboard is a visual collaboration add-on that supports diagramming, interactive presentations, live voting, and real-time teamwork, while letting users convert stickies into Wrike work items and attach whiteboards to tasks and projects.
- Wrike Datahub: Wrike Datahub connects external and internal data to Wrike workflows, giving teams a centralized, scalable data layer that links operational data to tasks, reporting, and workflow execution.
- Wrike Integrate: Wrike Integrate is Wrike’s integration and automation platform for connecting Wrike with hundreds of cloud and on-premises applications, building no-code workflows, and orchestrating multi-app processes.
- Wrike Sync: Wrike Sync is a two-way synchronization add-on that keeps Wrike aligned with other systems so teams can work in their preferred tools while updates move automatically between platforms.
- Wrike Databases: Wrike Databases provides native, space-based databases inside Wrike, allowing teams to create structured records, manage columns and field types, and connect database data with the wider workspace.
- Wrike MCP Server: Wrike MCP Server exposes Wrike workspace data to MCP-compatible AI assistants, enabling governed access for querying projects, managing tasks, and navigating folders from tools such as ChatGPT, Microsoft Copilot, and Claude.
- Wrike Professional Services: Wrike Professional Services supports deployment, workspace design, change management, process optimization, integration services, analytics services, and transformation programs for customers scaling their use of Wrike.
Target Customers
Wrike targets organizations that run complex work across multiple teams, systems, and stakeholders. Its platform is suited to enterprises and growing businesses that need standardized workflows, cross-functional visibility, automation, and stronger coordination between planning, execution, and reporting.
Wrike markets to a broad set of functional teams, with especially strong alignment to marketing and creative operations, PMOs, professional services, business operations, IT, product management, agency management, client service delivery, and product lifecycle workflows. Its messaging also reflects use cases that span both department-level teams and enterprise-scale rollouts.
Cloud Integrations and Marketplace
- AWS Marketplace: Wrike is available through AWS Marketplace, giving customers a marketplace procurement route with streamlined sourcing, consolidated billing, and the ability to apply purchases against existing AWS spend commitments.
- Microsoft Azure: Wrike supports Microsoft cloud workflows through a two-way Azure DevOps integration and SAML SSO with Azure AD / Microsoft Entra ID, helping technical and business teams stay aligned across systems.
- Google Workspace: Wrike integrates with Google applications including Gmail, Google Drive, and Google Calendar, enabling teams to manage tasks and collaborate on files without leaving the Google ecosystem.
Key People
- Thomas Scott: Chief Executive Officer
- Alexey Korotich: Chief Product Officer
- Jacquelyn Tonelli: Chief Financial Officer
- George Saadeh: Chief Revenue Officer
- Michelle MacCarthy: Chief Customer Officer
- Christine Royston: Chief Marketing Officer
- Yuri Golikov: Senior Vice President, Head of Engineering and Technical Support
- Everett Marshall: Senior Vice President, Business Operations
- Remko Verheul: Senior Vice President, Head of People
Key Facts
- Headquarters: San Diego, California, United States
- Employees: Approximately 1,260
- Annual Revenue: $275M
- Parent Company: Symphony Technology Group
- Subsidiaries: Klaxoon
- Publicly Listed: No
Analyst Recognitions
- Gartner: Leader in Gartner Magic Quadrant for Collaborative Work Management, 2025. Highest-ranked vendor in Gartner Critical Capabilities for Collaborative Work Management, Professional Services Automation Use Case, 2025.
- Forrester: Leader in The Forrester Wave: Collaborative Work Management Tools, Q4 2022.
