WeTransact’s core mission is to empower independent software vendors (ISVs) to transform the Microsoft Marketplace into a primary revenue channel. The company’s goal is to significantly simplify and accelerate the process for ISVs to list and sell their software on the Azure Marketplace. WeTransact aims to reduce the go-live time from months to just a few days, eliminating the need for a dedicated technical team on the client’s side. Furthermore, WeTransact focuses on enabling its clients to effectively scale their marketplace presence, generate a pipeline of demand, and manage their partnership with Microsoft for optimal results.
WeTransact has established a strong market reputation as a trusted Microsoft partner. This reputation is evidenced by its recognition as a finalist for Microsoft France’s “Startup of the Year” award. The company has gained the trust of over 450 ISVs and has facilitated more than $100 million in marketplace billed sales. Positive customer testimonials praise the platform for streamlining the often complex marketplace listing process and for the responsive and effective support provided by the WeTransact team.
Offerings, Capabilities, and Integrations
WeTransact provides a software-as-a-service platform designed to accelerate the go-to-market strategy for businesses on the Microsoft Marketplace. The company’s core capability is simplifying and speeding up the process of listing and selling products on the marketplace, enabling companies to go live in as few as five days without the need for a dedicated technical team. WeTransact’s platform offers features like streamlined product listings, dashboard analytics, and notifications to help users manage opportunities. This focus on expediting marketplace entry and sales gives WeTransact a competitive edge by significantly reducing the time and technical expertise typically required for such a launch. The company’s primary integration is with the Microsoft commercial marketplace, and its platform is built using Microsoft Azure.
Products and Services
WeTransact’s flagship offering is its SaaS platform that facilitates the publishing and management of products on the Microsoft commercial marketplace. The platform is designed to be user-friendly, simplifying what can be a complex process of configurations and service setups.
- Marketplace Listing and Management Platform: This is the core product, a digital platform that provides a centralized solution to manage various products. It streamlines the entire process from listing to selling, helping companies cut their publishing time by 75 percent. The platform includes dashboard analytics and AI-powered features to help users monitor and act on sales opportunities.
- Go-to-Market Services: WeTransact provides guidance on scaling and engaging in the marketplace effectively. This includes helping customers leverage co-sell opportunities with Microsoft and its network of resellers to succeed. The company also assists clients in utilizing Microsoft Marketplace Rewards benefits to boost their presence and deal velocity.
Target Customers
WeTransact’s target customers are Independent Software Vendors (ISVs) and software companies of all sizes and across all industries that want to sell their solutions on the Microsoft commercial marketplace. The company has worked with over 450 ISVs to accelerate their go-to-market strategy.
These customers benefit from WeTransact’s services by overcoming the technical hurdles and time-consuming process of getting listed on the marketplace. By using WeTransact, businesses can achieve a rapid deployment of transactable applications, which can lead to significant increases in marketplace billed sales. Customers also gain access to strategic guidance on go-to-market strategies and co-selling opportunities, which helps them grow their revenue and build credibility within the Microsoft partner ecosystem.
Cloud Integrations and Marketplaces
WeTransact’s platform is built on Microsoft Azure and is designed to help Independent Software Vendors (ISVs) publish and sell their solutions on the Microsoft Azure Marketplace. WeTransact’s services are exclusively focused on the Microsoft ecosystem. The company’s website indicates that it does not have a presence on other cloud marketplaces such as Amazon Web Services (AWS) or Google Cloud.
WeTransact offers integrations with the following platforms:
- Salesforce: WeTransact provides a Salesforce integration that allows users to manage their Microsoft Marketplace and co-selling deals directly within their Salesforce environment. This includes tracking opportunities, creating private offers, and gaining insights into accounts with cloud commitments.
- HubSpot: The WeTransact platform includes CRM-native workflows for HubSpot, enabling users to manage their marketplace activities within their existing CRM system.
- Zapier: WeTransact integrates with Zapier, which allows for connections with a variety of other applications, including Microsoft Outlook, Airtable, and monday.com.
Key People
- Co-Founder: Alexis
- Co-Founder: David
- Founder: Johan Aussenac
- CRO & Co-founder: Juan Jose Castiblanques
- Marketing Lead: Julia Do Prado
- Managing Director, Australia: Sylvia Stojanovski
- Village Advisor: Cesar Bocanegra
- Investor and Advisor: Barry X Lynn
Key Facts
- Headquarters Location: Lyon, France.
- Number of Employees: Approximately 50.
- Annual Revenue: Not publicly available.
- Parent Company: None.
- Subsidiary Companies: None.
- Publicly Listed: No.
Analyst Recognition
There is no information available to indicate that WeTransact is included in any technology categories by the analyst groups Gartner, Forrester, IDC, or Everest Group.
