Tray.ai is an enterprise orchestration platform for data and AI that brings agent development, integration, automation, and governance together in one environment. It helps organizations build AI agents, govern Model Context Protocol (MCP), integrate 700+ systems, and automate cross-functional business processes on a shared platform.
The platform spans both visual low-code and text-based development experiences, pairing Tray Build with Tray Headless while connecting those surfaces to the same workflows, connectors, and controls. Tray.ai also extends beyond point integration with capabilities for API management, data engineering, observability, and enterprise policy control.
Offerings, Capabilities, and Integrations
Tray.ai organizes its platform around agent development, Intelligent iPaaS, and enterprise control. Across those layers, it supports process automation, data integration, API management, governed agent execution, and in-workflow data preparation so teams can move from source data to operational action without stitching together separate tools.
Its capabilities include 700+ connectors, support for structured and unstructured data, reusable workflows and agent tools, and build experiences for both business users and developers. Governance features span role-based access, audit trails, monitoring, and controls for MCP- and A2A-based interactions, with observability surfaced through Insights Hub.
Products and Services
- Merlin Agent Builder: No-code workspace for creating, deploying, and managing AI agents that use enterprise data, tools, and interaction channels under IT governance.
- Agent Gateway for MCP: Governance layer for MCP and related agent standards that lets teams manage approved servers and tools, expose workflows and connector operations as tools, and maintain auditability.
- Intelligent iPaaS: Tray.ai’s integration and automation layer for process automation, data integration, and API management across 700+ connectors.
- Tray Build: Visual low-code build experience, powered by Merlin AI, for creating and modifying workflows from natural-language prompts.
- Tray Headless: Text-first development surface that brings workflow building, connector configuration, authentication, validation, and runs into AI IDEs and MCP-compatible clients.
- Tray Data Engineering: Data engineering capability that combines data transformation with AI and agent development, including SQL Transformer for running SQL inside workflows.
- Tray Agent Hub: Catalog of Smart Data Sources, AI tools, and composable agent accelerators designed to speed discovery, reuse, and customization of agent building blocks.
- Enterprise Core: Control layer for access, observability, security, audit trails, and elastic execution across Tray.ai automations, integrations, and agents.
- Tray Embedded: Optional add-on for software teams that want to templatize automations and offer white-labeled integrations to internal users or external customers through APIs and configuration flows.
Target Customers
Tray.ai targets enterprise IT, business technology, and operations teams that need to connect data, applications, and AI across complex environments. Its platform messaging and connector coverage align with organizations orchestrating workflows across CRM, ERP, HR, IT, cloud storage, data warehouse, and collaboration systems.
It also serves product and engineering teams that want to embed integrations into their own software experiences. Customer stories and product documentation show relevance for internal automation programs, AI agent deployments, and embedded integration use cases spanning large enterprises and software companies.
Cloud Integrations and Marketplace
- AWS Marketplace: Tray.ai offers its platform through AWS Marketplace and also supports AWS-centric automation and agent use cases through native integrations such as AWS S3 and AWS Bedrock.
- Microsoft Azure: Tray.ai provides verified integrations for Microsoft Azure services including Azure Active Directory, Azure Blob Storage, and Azure DevOps for identity, storage, and engineering workflow automation.
- Google Cloud: Tray.ai provides verified integrations for Google Cloud services including BigQuery, Google Cloud Storage, and Google Cloud Pub/Sub to support analytics, file movement, and event-driven workflows.
Key People
- Rich Waldron: CEO
- Alistair Russell: CTO
- Dominic Lewis: CRO
- Shane Jackson: Chief Marketing Officer
- Susan Lally: SVP, Strategic Operations
- Caleb Stephens: VP, Finance
- Kat Goussen-Maki: Head of People
Key Facts
- Headquarters: San Francisco, California, United States
- Employees: Approx. 140-150
- Annual Revenue: Undisclosed
- Parent Company: None
- Subsidiaries: Plan.nr Ltd
- Publicly Listed: Private
Analyst Recognitions
- Gartner: 2026 Gartner Magic Quadrant for Integration Platform as a Service — Visionary. 2026 Gartner Emerging Market Magic Quadrant for No-Code Agent Builders — Pioneer. 2025 Gartner Voice of the Customer for Integration Platform as a Service — Included vendor.
- Forrester: The Adaptive Process Orchestration Software Landscape, Q2 2026 — Listed vendor.
