Toolio’s mission is to empower retailers to navigate the complex and ever-changing retail landscape. The company’s primary goal is to make retail merchandising simpler and more accessible for retailers of all sizes through modern technology. Toolio provides a cloud-based merchandising platform that automates workflows, offers real-time insights, and facilitates remote collaboration. This enables retailers to make faster, data-driven decisions regarding their inventory.
Toolio aims to help merchants ensure they have the right products in the right place at the right time and price, ultimately leading to reduced out-of-stocks and improved margins. The platform is designed for midsize, digitally native brands and retailers. Toolio has a positive market reputation, backed by venture capitalists and retail industry executives. Its team is composed of retail industry experts with experience at major companies like Walmart and NetSuite. Customer reviews highlight the platform’s ease of use, real-time data integration, and valuable analytics for effective merchandising.
Offerings, Capabilities, and Integrations
Toolio is a cloud-based merchandising platform designed for retailers to make faster, data-driven decisions regarding inventory. Toolio’s platform automates critical workflows, offers real-time insights, and facilitates remote collaboration. This empowers merchants to optimize their inventory, which is often their most significant asset. The company’s competitive edge lies in its combination of user-friendly, spreadsheet-like interfaces with a powerful, integrated, and intelligent planning system. Toolio integrates with a variety of systems, including e-commerce platforms, ERP and inventory management systems, BI tools, and supply chain systems, to ensure a unified view of data. This comprehensive integration and focus on AI-powered forecasting and optimization positions Toolio as a modern solution for retail planning.
Products and Services
Toolio’s core offering is its integrated merchandising platform, which includes several modules that work together to streamline the entire planning process. The platform is designed to be adaptable with configurable workflows and AI-driven recommendations tailored to specific business needs.
- Merchandise Financial Planning: This module provides a centralized location for all planning and actuals data, creating a single source of truth for financial planning and reporting. It allows for top-down, bottom-up, or middle-out planning and features dynamic hierarchy and aggregation for flexible data analysis. AI is used to create smarter forecasts and allow for scenario simulation.
- Assortment Planning: This service helps retailers visualize and refine their product mix to align with financial plans. It enables users to allocate products to specific store clusters or locations and automatically generate size curves to better match demand. The goal is to help businesses buy the right products in the right quantities.
- Allocation and Replenishment: Toolio’s platform allows for the automatic distribution and replenishment of inventory with precision. AI plays a role in demand-driven allocation by analyzing store-level trends and sell-through velocity to keep high-performing stores stocked while avoiding overstock situations elsewhere.
- Toolio AI: Artificial intelligence is a core component across the entire platform. It enhances forecasting accuracy by accounting for variables like out-of-stocks, promotions, and holiday shifts. The AI models can be tuned and retrained based on customer data to align with unique business requirements.
Target Customers
Toolio is designed for the next generation of brands and retailers, particularly midsize, digitally-native brands. The platform caters to a variety of e-commerce businesses, including direct-to-consumer, wholesale, multi-brand, and brick-and-mortar retailers. Its customer base includes companies in the apparel, intimates, home goods, and multi-brand retail sectors. These customers are often experiencing growth, such as expanding their sales channels from wholesale to direct-to-consumer or increasing their physical store footprint. Target customers benefit from Toolio by improving inventory efficiency, reducing out-of-stocks and dead stock, and enhancing overall business performance. By replacing manual spreadsheet-based processes, Toolio helps these companies make faster decisions, improve margins, and achieve goals like significant revenue growth or reduction in stockouts.
Cloud Integrations and Marketplaces
Toolio offers several cloud integrations and maintains a presence on the Microsoft Azure Marketplace.
- Microsoft Azure
Toolio has a strategic integration with Microsoft Azure and its platform is powered by Azure, ensuring enterprise-grade reliability. Toolio is also available as a transactable solution on the Azure Marketplace. This allows Microsoft sales teams to directly offer Toolio to their customers. Additionally, users can export Merchandise Plans and Item Plans from Toolio to Microsoft Azure.
- Google Cloud
Toolio integrates with Google BigQuery, allowing for seamless data flow. The platform also supports exporting Merchandise and Item Plans to Google Cloud Storage. Toolio does not have a listing on the Google Cloud Marketplace.
- Amazon Web Services (AWS)
Toolio integrates with Amazon Redshift to help create a single source of truth for retail data. Toolio does not have a listing on the AWS Marketplace.
- Other Integrations
Toolio’s cloud-native platform is designed to integrate with a variety of major retail systems. It can connect with ERP, POS, and e-commerce platforms through API, SQL, or automated file feeds. Supported integrations include NetSuite, Shopify, and Snowflake. Toolio is a cloud-based platform that can be accessed through any web browser and supports single sign-on capabilities with Google or Microsoft accounts.
Key People
- Co-Founder & CEO: Eytan Daniyalzade
- Co-Founder & CTO: Berk Atikoglu
- VP of Planning: Christopher Conroy
- VP of Sales: Allon Massil
- VP of Product: Peter Leith
- VP of Engineering: Mustafa Demir
Key Facts
- Headquarters: Brooklyn, New York.
- Number of Employees: Approximately 79.
- Annual Revenue: Estimated $9.8 million.
- Parent Company: None.
- Subsidiary Companies: None.
- Publicly Listed: No.
Analyst Recognition
Based on publicly available information, Toolio is not currently featured in analyst reports from Gartner, Forrester, IDC, or Everest Group.
