Tollring is a market-leading software developer that specializes in data visualization and business intelligence tools designed to help businesses manage, understand, and control their communications resources. The company’s primary goal is to deliver value-added, best-of-breed analytics for competitive differentiation. Tollring aims to empower its partners and their customers by monetizing data through its innovative, in-house developed analytics solutions. Its integrated solutions are designed to strengthen the propositions of phone manufacturers, carriers, and service providers.
Tollring is recognized for its award-winning solutions, particularly in call management, demonstrating a strong market reputation. The company consistently evolves its products to meet changing market demands and to empower data-driven business decisions globally. Tollring is committed to helping its partners combat the challenges of fraud on hosted and SIP trunking platforms. The company’s core values are teamwork, integrity, energy, and performance, which guide its business operations and continual growth.
Offerings, Capabilities, and Integrations
Tollring is a software developer that specializes in business communications analytics, call recording, and fraud management systems. The company provides data visualization and business intelligence tools designed to help organizations manage and understand their communications data. Tollring’s core capability lies in its powerful analytics solutions that seamlessly integrate with unified communications platforms, most notably Microsoft Teams, as well as other cloud telephony systems. This focus on providing deep, actionable insights from communication and collaboration data gives Tollring a competitive edge. Its solutions are developed in-house and distributed through a global network of channel partners, allowing for broad market reach.
Products and Services
Tollring organizes its offerings into several distinct categories, providing a comprehensive suite of tools for business communication management.
- Call Analytics: This service provides detailed business analytics to improve workforce productivity. Its flagship product, iCall Suite, offers comprehensive call tracking, reporting, and dashboards to monitor and analyze call performance across an entire organization, including call centers.
- Collaboration Analytics: Analytics 365 is Tollring’s certified application for Microsoft Teams. It offers insights into team collaboration patterns, usage trends, and productivity drivers to help businesses optimize workflows and performance.
- Call Recording: Tollring provides fully integrated call recording that can be deployed in the cloud, on-premise, or in a hybrid model. A key offering is its AI-Powered Recording, which uses artificial intelligence to analyze conversations for sentiment and topics, providing deeper insights for quality management and compliance.
- Fraud and Credit Management: This solution is designed to protect service providers and their customers from VoIP fraud on hosted voice and SIP trunking platforms. It works by identifying irregular calling patterns to mitigate risk and maintain service integrity.
- Telecoms Expense Management (TEM): The iC360 platform allows businesses to manage and control their entire telecommunications estate by consolidating usage and expense data for analysis.
- Partner Analytics & Billing: Tollring provides its channel partners with dedicated management tools and analytics to support their own billing and service management processes.
Target Customers
Tollring primarily operates through a channel partner network, meaning its direct customers are technology vendors, phone manufacturers, carriers, and communication service providers (CSPs). These partners then offer Tollring’s solutions, often as white-labeled products, to their own end-user business customers. The end-users range from small and medium-sized enterprises to larger mid-enterprise organizations.
These end-customer businesses benefit from Tollring’s products by gaining clear visibility into their communication activities. This allows them to enhance customer service by analyzing call journeys and team performance. Organizations also use the analytics to improve employee productivity, manage and reduce telecom expenses, strengthen regulatory compliance, and make more informed, data-driven decisions.
Cloud Integrations and Marketplaces
Tollring offers several cloud integrations for its products and maintains a notable presence on the Microsoft Azure Marketplace.
- Microsoft Azure Marketplace: Tollring’s Analytics 365 for Microsoft Teams is available on the Microsoft Azure Marketplace. This suite includes various applications designed to enhance Microsoft Teams environments, such as call analytics, call recording with conversation analytics, and collaboration analytics. These offerings provide insights into communication and collaboration trends within Teams.
- Microsoft Teams Integration: Tollring provides business analytics and call recording solutions that are expertly designed to seamlessly integrate with Microsoft Teams. The Analytics 365 suite is specifically tailored for Microsoft Teams to provide insights into performance, wellbeing, and customer experience.
- API Integrations: Tollring has developed an API framework to allow for the integration of its iCall Suite call analytics and recording products with other business applications. This includes integrations with various CRM systems and Microsoft’s Power BI data visualization tool.
Tollring does not have a direct presence on the AWS Marketplace or the Google Cloud Marketplace for its products.
Key People
- CEO: Tony Martino
- Chief Customer Officer: Hilary Oliver
- CTO: Shiv Dhillon
- Commercial Director: Richard Jones
Key Facts
- Headquarters: Uxbridge, United Kingdom.
- Number of Employees: 118.
- Annual Revenue: $22.3M.
- Parent Company: Amity Corporation.
- Subsidiary Companies: Tollring Software Private Limited.
- Publicly Listed: No.
Analyst Recognition
Based on publicly available information, Tollring is not mentioned in analyst reports from Gartner, Forrester, IDC, or Everest Group.
