Synthesia is an AI video platform for business that helps organizations turn scripts, documents, slide decks, URLs, and screen recordings into professional videos with AI avatars and voiceovers. The platform is built for workplace communication and learning use cases, including training, onboarding, sales enablement, marketing, and internal communications, without requiring cameras, studios, or advanced editing skills.
Its offering spans video creation, localization, management, and publishing in one environment. In addition to avatar-led video generation, Synthesia supports voice generation and cloning, dubbing, translation, interactive video, collaboration, analytics, brand controls, and enterprise publishing options such as embeds and SCORM export. Synthesia’s market positioning is centered on helping global teams scale consistent, secure video communication across functions and geographies.
Offerings, Capabilities, and Integrations
Synthesia combines content generation, localization, governance, and publishing workflows for teams that need repeatable video production at scale. Users can create videos from multiple content inputs, standardize output with templates and brand controls, collaborate in shared workspaces, manage permissions and versions, and distribute content through share pages, embeds, and learning system exports.
The platform also extends into existing business systems through native integrations and API access. Synthesia connects with presentation tools, learning platforms, customer communication tools, publishing environments, and workflow automation services, enabling teams to embed AI video into training, support, marketing, and knowledge-sharing processes rather than treating video as a standalone production task.
Products and Services
- AI Video Generator: Synthesia’s flagship video creation product for turning prompts, scripts, documents, presentations, and URLs into studio-style business videos with avatars, voiceovers, and branded scenes.
- AI Avatar Generator: Avatar creation offering that lets users build presenter-led videos with stock, customizable, and cloned avatars for training, sales, marketing, and internal communication.
- Personal Avatars: Custom avatar capability that creates a reusable digital twin of an individual for recurring video creation without repeated filming.
- AI Dubbing: Video dubbing tool that translates spoken content into other languages while preserving the speaker’s voice characteristics and lip-sync alignment.
- Video Translator: Translation workflow for converting existing videos and public YouTube content into multilingual versions with subtitles and playback controls.
- AI Screen Recorder: Browser-based screen recording tool that captures screens and voiceover, then converts speech into editable script-based video content.
- AI Voice Generator: Text-to-speech capability for generating natural-sounding voiceovers in a wide range of languages, accents, and use-case-specific styles.
- AI Voice Cloning: Voice cloning service that creates a custom AI voice from user recordings for consistent, reusable narration across videos and audio content.
- AI Video Assistant: Assistant workflow that converts source materials such as PDFs, websites, and slide decks into structured video drafts for faster production.
- Express-2 Avatars: Recent generation of Synthesia avatars designed for more natural full-body expression, gesture control, and higher-fidelity avatar performance.
- Multilingual Video Player: Publishing player that serves translated versions of a video from one interface and can present content in the viewer’s preferred language.
- Interactivity: Interactive video capability for adding buttons, quizzes, menus, and branching paths to training, demo, and guided learning experiences.
- Synthesia API: Developer offering for automating video creation, generating personalized videos at scale, and embedding Synthesia workflows into external applications.
Target Customers
Synthesia primarily targets business users that need to produce professional video content repeatedly and at scale without traditional production overhead. Its strongest fit is with learning and development, HR and onboarding, internal communications, sales enablement, marketing, customer education, and support teams.
The platform is especially well suited to mid-market and enterprise organizations with distributed teams, multilingual audiences, or high training and communication volume. It also aligns well with companies that need stronger governance around brand consistency, access control, localization, and measurable video engagement across functions such as software, manufacturing, finance, healthcare, retail, and other global service environments.
Cloud Integrations and Marketplace
- AWS Marketplace: Synthesia is available as a SaaS offering in AWS Marketplace, giving enterprise buyers a cloud procurement path and aligning with its broader AWS collaboration for enterprise AI video deployment.
Key People
- Victor Riparbelli: CEO & Co-founder
- Steffen Tjerrild: COO & Co-Founder
- Peter Hill: Chief Technology Officer
- Daniel Kim: Chief Financial Officer
- Ken Lawshe: Chief Revenue Officer
- Laura Gonzalez: Chief of Staff and Head of People
- Gabe Stern: General Counsel
- Gregor Belcec: SVP of Engineering
- Alexandru Voica: Head of Corporate Affairs and Policy
Key Facts
- Headquarters: London, England, United Kingdom
- Employees: 600+ employees
- Annual Revenue: $140M+ ARR
- Parent Company: None
- Subsidiaries: Synthesia Inc.; Synthesia B.V.; Synthesia GmbH; Synthesia ApS
- Publicly Listed: Private
Analyst Recognitions
- Gartner: 2025 Gartner Peer Insights Voice of the Customer for Video Editing Software: Customers’ Choice.
