Seismic

Seismic’s mission is to ignite growth for its clients. The company aims to achieve this by enabling organizations to engage customers more effectively, empower their teams, and ultimately, drive revenue growth. Seismic is recognized as a global leader in the sales enablement market.

Seismic’s primary goal is to equip customer-facing teams with the necessary skills, content, and tools to enhance their performance. The company focuses on improving the efficiency and effectiveness of sales and marketing teams, leading to better buyer and customer experiences. Key objectives include streamlining workflows, reducing operational costs, and providing AI-driven insights to help teams close deals more effectively.

Offerings, Capabilities, and Integrations

Seismic provides a unified, AI-powered enablement platform known as the Seismic Enablement Cloud™. This platform equips customer-facing teams with the necessary skills, content, tools, and insights to effectively engage with customers and drive revenue growth. Seismic’s core capabilities include sales content management, learning and coaching, strategy and planning, content automation, and buyer engagement. The integration of these functions into a single platform provides a competitive edge by creating a seamless environment for sales and marketing teams, thereby increasing efficiency and reducing the time it takes to sell. Seismic’s reputation is built on its ability to empower go-to-market teams to deliver personalized and compliant content at scale. The platform integrates with over 150 solutions, including major platforms like Salesforce and Microsoft 365, allowing teams to work within their existing applications.

Products and Services

Seismic’s primary offering is the Seismic Enablement Cloud™, a comprehensive and unified platform. This platform serves as the flagship offering and includes a suite of products and services designed to enhance the effectiveness of sales and marketing teams.

• Sales Content Management: This service provides a centralized system for managing and activating sales content. It features AI-powered search, version control, and compliance management to ensure teams can easily find and use the most up-to-date and approved materials. A key feature is LiveDocs, which allows for the personalization of content at scale.
• Seismic Learning: Formerly known as Lessonly, this is a training and coaching solution that helps with onboarding, upskilling, and improving the performance of sales and customer support teams. It offers personalized and scalable learning experiences, including AI-powered coaching and skills assessments.
• Buyer Engagement: Seismic offers tools to create personalized buying experiences across various touchpoints. This includes the creation of Digital Sales Rooms, which are secure, personalized microsites for sharing relevant sales content with prospects.
• Aura AI: This is Seismic’s AI engine that is integrated across the platform. Aura powers features such as intelligent content recommendations, generative search, and the automation of content creation and meeting summaries. Aura Copilot is a generative AI assistant that helps with tasks like creating lessons and answering user queries.
• Seismic for Meetings: This tool is designed to support the entire meeting cycle, from preparation and presentation to follow-up. It leverages AI to provide real-time content recommendations and track buyer engagement during meetings.
• Strategy & Planning: The platform provides tools for enablement teams to design and execute strategic initiatives like product launches and sales plays. It also offers analytics to measure the impact of these programs on business outcomes.
• Content Automation: Seismic’s platform can automate the creation of customized and compliant content such as pitch decks and reports by pulling data from CRM systems.
• Seismic LiveSocial: This is a social selling tool that allows teams to share pre-approved content on social media platforms and track engagement.

Target Customers

Seismic’s target customers are primarily B2B enterprise organizations with complex sales cycles. The company has a strong presence in several key industries:

• Financial Services: Seismic helps advisors, bankers, and relationship managers to deliver personalized and compliant client engagement. The platform’s content automation capabilities are particularly beneficial for streamlining the creation of reports and presentations.
• Technology: For technology companies, Seismic’s platform helps to accelerate sales cycles and increase win rates by equipping sales teams with relevant content and insights for every buyer interaction.
• Manufacturing: The platform is well-suited for the manufacturing sector, which often has complex product information and distributed stakeholders.
• Healthcare & Life Sciences: Seismic enables customer-facing teams in this sector to effectively engage with healthcare providers by providing them with the necessary knowledge and skills.

Across these industries, the target users within a company typically include sales teams, marketing departments, and sales enablement professionals. These teams benefit from Seismic’s platform by gaining a centralized source for content, streamlined workflows, and data-driven insights that help them to be more effective in their roles and to drive revenue growth.

Cloud Integrations and Marketplaces

Seismic offers cloud integrations with Microsoft Azure and Google Cloud, and it is available on the Microsoft Azure Marketplace.

• Microsoft Azure

  The Seismic Enablement Cloud is available on the Microsoft Azure Marketplace. This integration allows for optimized performance, full-text search indexing, and thumbnail generation. Seismic utilizes Microsoft Azure and its OpenAI Services to power its generative AI engine. The platform also integrates with a variety of Microsoft business applications, including Microsoft Dynamics 365, Microsoft Teams, SharePoint, and Microsoft 365. A Seismic bot is available to integrate content within Microsoft Teams, Outlook, and Microsoft 365.

• Google Cloud

  Seismic integrates with Google Cloud through Google Workspace and Google Drive. This integration allows users to sync content from Google Drive, making it accessible within the Seismic platform. Users can connect folders and shared drives to be searched in real-time.

• AWS

  Seismic does not have a listed integration or marketplace presence with Amazon Web Services for its sales enablement platform.

Key People

• Chief Executive Officer: Rob Tarkoff
• President and Chief Revenue Officer: Hayden Stafford
• Chief Product Officer: Krish Mantripragada
• Chief Financial Officer: Evan Goldstein
• Chief Business Officer: Toby Carrington
• General Counsel: Celaena Powder

Key Facts

• Headquarters: San Diego, California
• Number of Employees: Approximately 1,300
• Annual Revenue: Over $300 million
• Parent Company: None
• Subsidiary Companies: Lessonly, Percolate, and others
• Publicly Listed: No

Analyst Recognition

Gartner, Forrester, and IDC recognize Seismic as a leader in several technology categories related to sales and revenue enablement.

• Gartner has named Seismic a Leader in the Magic Quadrant™ for Revenue Enablement Platforms.
• Forrester has identified Seismic as a Leader in The Forrester Wave™ reports for Revenue Enablement Platforms, Sales Content Solutions, and Sales Social Engagement Solutions.
• IDC recognizes Seismic as a Leader in the IDC MarketScape for Revenue Enablement Platforms.

There are no available analyst recognitions for Seismic from Everest Group.