Rockwell Automation, Inc. is a global industrial automation and digital transformation company serving industrial organizations that need to connect production assets, software, and people across the enterprise. Its portfolio spans control and automation hardware, industrial software, and lifecycle services designed to help customers improve resilience, agility, productivity, and sustainability in manufacturing and other operations.
The company brings together long-established automation technologies with newer digital capabilities for manufacturing execution, maintenance, data operations, and digital engineering. Through its mix of plant-level systems, software platforms, and services, Rockwell Automation, Inc. supports customers as they modernize operations, standardize processes, and turn operational data into more actionable business and production decisions.
Offerings, Capabilities, and Integrations
Rockwell Automation, Inc. combines industrial control and automation technologies with software and services that support the full operating lifecycle, from engineering and simulation through production, maintenance, and continuous improvement. Its capabilities cover connected control, visualization, manufacturing operations, asset performance, digital twin workflows, and industrial data management.
The company’s offerings are built to connect plant-floor environments with broader digital workflows so customers can improve visibility, coordination, and decision-making across operations. Rockwell Automation, Inc. also supports cloud-connected use cases through marketplace presence and integrations tied to major cloud ecosystems, helping customers extend industrial data, applications, and analytics beyond the factory floor.
Products and Services
- Allen-Bradley: Industrial automation hardware and control technologies used in manufacturing and industrial operations, including core automation, control, and related plant-floor infrastructure.
- FactoryTalk: Industrial software portfolio for visualization, operations, information, and digital workflow support across production environments.
- LifecycleIQ Services: Lifecycle services offering focused on helping customers design, operate, maintain, and optimize industrial assets and production environments.
- Plex Smart Manufacturing Platform: Cloud-based smart manufacturing platform used to support manufacturing operations, visibility, and process management.
- Fiix CMMS: Computerized maintenance management software for maintenance planning, work management, and asset upkeep.
- ThinManager: Centralized endpoint and thin-client management software for industrial and operational technology environments.
- Emulate3D Digital Twin Software: Digital twin and simulation software used to model, test, and validate industrial systems and automation scenarios.
- FactoryTalk DataMosaix: Industrial data operations offering designed to help unify, contextualize, and use operational data across systems.
Target Customers
Rockwell Automation, Inc. targets industrial companies that operate complex production environments and want to improve automation, operational visibility, asset reliability, and digital continuity across sites. Its customers typically need to connect equipment, software, and workflows while balancing productivity, uptime, quality, and workforce efficiency.
The company is well suited to manufacturers and other asset-intensive organizations pursuing modernization initiatives, plant standardization, maintenance improvement, and broader digital transformation. Its mix of hardware, software, and services also aligns with organizations that want a single strategic provider for both plant-floor automation and higher-level operational software capabilities.
Cloud Integrations and Marketplace
- AWS Marketplace: Rockwell Automation, Inc. has marketplace presence on AWS for select industrial software and digital solutions that support cloud-connected operational use cases.
- Microsoft Azure Marketplace: Rockwell Automation, Inc. has marketplace presence on Microsoft Azure for select industrial software offerings and integrations that extend manufacturing and operational data workflows into Azure environments.
Key People
- Blake Moret: Chairman & Chief Executive Officer
- Christian Rothe: Senior Vice President & Chief Financial Officer
- Scott Genereux: Senior Vice President & Chief Revenue Officer
- Rebecca House: Senior Vice President, Chief People & Legal Officer and Corporate Secretary
- Cyril Perducat: Senior Vice President & Chief Technology Officer
- Veena Lakkundi: Senior Vice President, Corporate Strategy & Development
- Bob Buttermore: Senior Vice President & Chief Supply Chain Officer
- Matheus Bulho: Senior Vice President, Software & Control
- Tessa Myers: Senior Vice President, Intelligent Devices
- Chris Nardecchia: Senior Vice President, Information Technology & Chief Information Officer
- Matt Fordenwalt: Senior Vice President, Lifecycle Services
Key Facts
- Headquarters: Milwaukee, Wisconsin, United States
- Employees: Approximately 26,000
- Annual Revenue: $8.34B
- Parent Company: None
- Subsidiaries: More than 25 subsidiaries, including Asem, S.r.l., CUBIC-Modulsystem A/S, Rockwell Automation Canada Ltd., Rockwell Automation India Private Limited, and Rockwell Automation Technologies, Inc.
- Publicly Listed: NYSE: ROK
Analyst Recognitions
- Gartner: Representative Vendor in Gartner 2025 Market Guide for Manufacturing Execution Systems. Representative Vendor in Gartner 2024 Market Guide for Quality Management System Software. Representative Vendor in Gartner 2024 Market Guide for Life Science Regulatory Information Management Solutions.
- IDC: Leader in IDC MarketScape: Worldwide Manufacturing Execution Systems 2024-2025 Vendor Assessment. Major Player in IDC MarketScape: Worldwide SaaS and Cloud-Enabled Manufacturing ERP Applications 2024-2025 Vendor Assessment. Major Player in IDC MarketScape: Worldwide SaaS and Cloud-Enabled Operational ERP Applications 2024-2025 Vendor Assessment. Leader in IDC MarketScape: Worldwide SaaS CMMS Application 2024 Vendor Assessment. Major Player in IDC MarketScape: Worldwide AI-Enabled Midmarket Finance and Accounting Applications 2025-2026 Vendor Assessment. Major Player in IDC MarketScape: Worldwide AI-Enabled Enterprise Finance and Accounting Applications 2025 Vendor Assessment. Major Player in IDC MarketScape: Worldwide AI-Enabled Small Business Finance and Accounting Applications 2025-2026 Vendor Assessment. Major Player in IDC MarketScape: Worldwide AI-Enabled Large Enterprise ERP Applications 2025 Vendor Assessment. Major Player in IDC MarketScape: Worldwide AI-Enabled Midsize Business Enterprise Resource Planning Applications 2025 Vendor Assessment. Major Player in IDC MarketScape: Worldwide AI-Enabled Small Business Enterprise Resource Planning Applications 2025 Vendor Assessment.
