Allytics Tech Perspectives

Allytics Tech Perspectives

Allytics Tech Perspectives

Privitar

Privitar’s mission is to promote and facilitate the ethical and safe use of valuable data assets. The company aims to empower organizations to use their data safely and ethically, building collaborative workflows and policy-based data privacy and access controls into data operations. Privitar’s goal is to help organizations unlock the power of their data and use it securely and confidently, ensuring that the right data reaches approved users to make an impact on business outcomes. This involves enabling companies to extract maximum value from the data they collect, manage, and use, while minimizing risk and simplifying compliance.

Privitar seeks to achieve this by providing a data security platform that integrates collaborative workflows with policy-based data privacy and access controls. The company focuses on enabling businesses to safely use data to gain valuable insights, supporting data-driven decisions for innovation, market opportunities, customer retention, and operational efficiencies. A key objective is to allow organizations to make data highly accessible through privacy-enhancing technologies, thereby optimizing business and customer outcomes. Privitar is recognized for its expertise in privacy-enhancing technologies and aims to help organizations navigate regulations and protect customer trust while supporting modern data innovation.

In June 2023, Informatica acquired Privitar. This acquisition is intended to integrate Privitar’s data access management and privacy capabilities into Informatica’s Intelligent Data Management Cloud (IDMC) platform. The joint goal is to provide a comprehensive solution for data governance, enabling organizations to automate policy-based privacy and access controls and accelerate the use of governed and trusted data.

Offerings, Capabilities, and Integrations

Privitar specializes in data security and privacy software, enabling organizations to safely use sensitive data for analytics and innovation. Its core strength lies in providing a platform that integrates data privacy and access controls directly into data operations through collaborative workflows and policy-based automation. This allows businesses to de-identify data at scale, ensuring that data can be used across various environments, including cloud platforms, without compromising privacy. Privitar’s approach focuses on preserving data utility while protecting against re-identification, which is crucial for leveraging data in areas like machine learning and business intelligence. The company’s ability to offer comprehensive privacy-enhancing techniques, such as masking, tokenization, generalization, and unique watermarking capabilities, gives it a competitive edge. This helps organizations comply with regulations like GDPR and CCPA, build customer trust, and unlock the value of their data assets. Privitar’s solutions are designed to integrate with existing data infrastructure, including big data platforms, data lakes, and cloud services like AWS and Azure. In August 2023, Informatica acquired Privitar, with plans to integrate Privitar’s capabilities into Informatica’s Intelligent Data Management Cloud™ (IDMC) platform.

Products and Services

Privitar’s primary offering is the Privitar Data Security Platform (formerly Privitar Data Privacy Platform). This platform is designed to provide enterprise-wide data privacy and security, enabling organizations to manage and apply consistent data privacy policies.

  • Privitar Data Security Platform (DSP): This is Privitar’s flagship solution. It enables organizations to de-identify sensitive data for use in analytics, machine learning, and other data-driven initiatives. The platform supports various de-identification techniques, including:
    • Data Masking: Obscuring specific data within a dataset.
    • Tokenization: Replacing sensitive data elements with non-sensitive equivalents (tokens).
    • Generalization: Reducing the precision of data to prevent identification.
  • Policy Management: The platform allows for the central creation, management, and enforcement of data privacy policies across different data sources and environments.
  • Protected Data Domains™: This feature helps to prevent the unauthorized linking of sensitive datasets by creating controlled, de-identified data environments.
  • Data Watermarking: Privitar offers unique watermarking capabilities to trace data provenance and deter insider threats or misuse.
  • Privitar Publisher: A component that allows for the controlled application of privacy policies to data in motion, enabling the creation of de-identified datasets on demand.
  • Integrations: Privitar’s platform integrates with various third-party tools and platforms, including data catalogs, data discovery tools, and data virtualization solutions like Denodo. It also supports major cloud platforms such as AWS and Microsoft Azure, and big data platforms like Cloudera. Specific connectors, like the Privitar Kafka Connector, enable real-time data de-identification in streaming platforms like Confluent.

Following its acquisition by Informatica, Privitar’s technology is being integrated into the Informatica Intelligent Data Management Cloud™ (IDMC) to enhance its data governance and privacy capabilities.

Target Customers

Privitar’s products and services are aimed at organizations that handle large volumes of sensitive data and need to comply with strict data privacy regulations. Its target customers are typically enterprise-level clients in data-intensive industries.

  • Financial Services: Banks, insurance companies, and other financial institutions utilize Privitar to protect sensitive customer financial data while using it for analytics, anti-money laundering (AML) efforts, and regulatory compliance.
  • Healthcare and Life Sciences: Organizations in this sector, such as NHS Digital, use Privitar to de-identify patient data for research, analysis, and improving healthcare outcomes while maintaining patient privacy.
  • Telecommunications: Telecom companies leverage Privitar’s solutions to manage and protect customer data.
  • Retail: Retailers can use Privitar to analyze customer behavior and personalize experiences without compromising customer privacy.
  • Public Sector: Government and public organizations that need to analyze sensitive citizen data can benefit from Privitar’s privacy-enhancing technologies.

These target customers benefit from Privitar’s solutions by being able to unlock the value of their sensitive data for analytics, machine learning, and other data-driven projects. Privitar helps them simplify compliance with regulations like GDPR and CCPA, reduce the risk of data breaches and associated reputational damage, and build trust with their customers. By enabling safe and ethical data use, Privitar allows these organizations to innovate faster, improve customer experiences, and gain a competitive advantage.

Cloud Integrations and Marketplaces

Privitar offers cloud integrations for its data privacy platform, enabling customers to protect sensitive data within various cloud environments. Privitar has a presence on major cloud marketplaces, facilitating deployment and procurement for its users.

  • Amazon Web Services (AWS): Privitar’s Data Privacy Platform natively integrates with AWS, allowing users to protect data in services like Amazon S3, and leverage AWS Glue for serverless policy execution. The platform can be deployed using Amazon CloudFormation and AWS Cloud Development Kit (AWS CDK). Privitar is an AWS Advanced Technology Partner and has achieved AWS Security Competency and AWS Data and Analytics Competency statuses. The Privitar platform is available on the AWS Marketplace, which simplifies the contracting process for customers. This integration enables organizations to use AWS analytics and machine learning services with de-identified data.
  • Microsoft Azure: Privitar’s platform integrates with Microsoft Azure, allowing businesses to define and apply consistent data privacy policies in Azure environments. It can be deployed on Azure, and ABN AMRO, for example, uses Privitar on Azure with Databricks as the execution engine. Privitar has achieved Microsoft’s Co-sell Ready designation. The Privitar platform is available on the Microsoft Azure Marketplace.
  • Google Cloud Platform (GCP): The Privitar Data Privacy Platform natively integrates with Google Cloud Platform. This allows customers to protect data within Google Cloud Storage, use Google Cloud Dataproc for scalable data protection, and utilize Google Cloud BigTable as a token vault. Privitar is a GCP Partner Advantage partner. While direct listings on the Google Cloud Marketplace were not explicitly detailed in the search results beyond a general mention of native integration, Informatica (which acquired Privitar) has broader alliances that include Google Cloud. An Informatica document also mentions that the Privitar SDK has been used for customer integrations with Google BigQuery.

Key People

  • Chief Executive Officer, Co-Founder, Director: Jason du Preez.
  • Co-Founder, Board Director: John Taysom.
  • Chief Marketing Officer: Pat Walsh.
  • Chief Operating Officer: Kate Toumazi.
  • Chief Strategy Officer: Steven Totman.
  • Chief Technology Officer: Victoria Normark.
  • Senior Vice President of Sales, EMEA & APAC: David Gray.
  • SVP of Sales, North America: Bill Ziske.
  • VP of People: Nicky Brocklehurst.
  • Vice President Product Development, Privacy and Security (formerly CEO of Privitar): Jason du Preez (following Informatica acquisition).
  • Director, Chief Accounting Officer: Mark Allen Pellowski.
  • Director: Francis Raymund Yu Santiago.

Key Facts

  • Headquarters Location: London, United Kingdom.
  • Number of Employees: 51-200. (Note: Various sources provide different numbers, ranging from 51 to 190 or 221. Tracxn reported 166 as of Jan 2021. Given the acquisition by Informatica, the current number as a distinct entity might be harder to pinpoint, but 51-200 seems a reasonable consolidated range from recent data.)
  • Annual Revenue: $15.0 million – $35 million. (Note: Zippia reports $15.0M, Growjo estimates $16.1M, and LeadIQ states $35M. Tracxn reported £5.96M as of Nov 30, 2022.)
  • Parent Company: Informatica.
  • Subsidiary Companies: Kormoon (acquired by Privitar in July 2022, status post-Informatica acquisition unclear).
  • Publicly Listed: No (Privitar was privately held and then acquired by Informatica, which is publicly listed NYSE: INFA).

Analyst Recognition

Privitar has been recognized by industry analysts in the following ways:

  • Gartner:
    • Privitar was named a Gartner Peer Insights Customers’ Choice for Data Masking Solutions in 2019.
    • Following its acquisition by Informatica, Privitar’s capabilities are highlighted as contributing to Informatica’s strengths in Augmented Data Quality Solutions, where Informatica is recognized as a Leader. Privitar’s role is to enhance data governance and privacy features.
  • Forrester:
    • Privitar’s technology for policy-based privacy and access controls is noted as a component that automates and advances master data governance within Informatica’s Master Data Management solutions, where Informatica was recognized as a Leader in The Forrester Wave™: Master Data Management, Q2 2023.
  • IDC:
    • Privitar operated in the Data Access Management market.
    • The acquisition of Privitar is mentioned as expanding Informatica’s Intelligent Data Management Cloud (IDMC) offerings, with Privitar’s technology bolstering capabilities in cloud data governance and privacy within Informatica’s recognized Data Integration and Intelligence Software.
  • Everest Group:
    • Privitar is not mentioned in the provided search results as being specifically recognized by Everest Group in its reports.
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