NINJIO is a cybersecurity awareness training company that aims to empower individuals and organizations to defend against cyber threats. The company’s mission is to change human behavior and foster a security-aware culture through engaging, story-driven content. Instead of traditional lectures, NINJIO uses short, Hollywood-style animated videos to educate users about the latest cyber threats and breaches. This approach is designed to be emotionally engaging and memorable, thereby increasing knowledge retention and reducing human-based cyber risk.
NINJIO’s goal is to make cybersecurity training an ongoing part of an organization’s culture, rather than a one-time “check-the-box” exercise. The company provides fresh content monthly, with episodes often based on real-life security incidents to maintain relevance. NINJIO has established a strong market reputation, consistently receiving high ratings from users and industry analysts for its innovative approach and the quality of its content. The company is recognized for its ability to make training enjoyable and effective, leading to a more security-conscious workforce.
Offerings, Capabilities, and Integrations
NINJIO provides a human risk management platform focused on cybersecurity awareness training. Its core offering revolves around short, engaging, “Hollywood-style” animated videos that educate employees on various cyber threats. This approach to micro-learning is designed to be memorable and effective, changing employee behavior to reduce human-based cybersecurity risks. NINJIO’s platform is adaptive, using a proprietary risk algorithm to personalize the training experience based on an individual’s vulnerabilities, which are identified through simulated phishing attacks. This personalization and focus on the emotional and psychological aspects of social engineering give NINJIO a competitive edge.
The company’s capabilities include streamlined testing, insightful reporting, and analytics to track progress and measure the effectiveness of the training programs. NINJIO offers integrations with Learning Management Systems (LMS) and allows for content export in various formats, including SCORM and HTML5, for use in other platforms like Slack. It also supports user provisioning and synchronization through integrations with Azure AD/Microsoft Entra ID and Okta.
Products and Services
NINJIO’s offerings are bundled into a flagship suite called NINJIO Prodigy Plus, which includes a comprehensive set of tools to evaluate, train, and test cybersecurity readiness. The specific products and services include:
- NINJIO AWARE: This is the core attack vector-based training series. It delivers a new 3-4 minute animated episode each month based on a recent or trending cyber threat. These episodes are designed to be engaging and are accompanied by quizzes and supplemental materials.
- NINJIO NANO: These are shorter, more concise versions of the AWARE episodes, designed for quick learning.
- NINJIO COMPLIANCE: This series of training content covers regulatory requirements such as HIPAA, PCI DSS, and SOC2.
- NINJIO PHISH3D: This is a simulated phishing platform that uses adaptive learning to test employees’ susceptibility to various real-world hacking techniques and social engineering tactics. It provides unlimited testing and a variety of templates.
- NINJIO SENSE: A behavioral science-based training program that focuses on the seven human emotions often exploited by hackers. It uses short video lessons that are personalized over time to build an employee’s “cyber intuition.”
- NINJIO ALERT: An email add-in button that allows users to report suspected phishing emails easily. It provides immediate feedback to the user and delivers standardized information to incident responders.
- NINJIO Managed Services: This is an upgraded service where NINJIO’s specialists manage the entire cybersecurity awareness program for an organization. This includes building campaigns, assessing outcomes, and providing reporting and insights.
Target Customers
NINJIO’s products and services are designed for businesses of all sizes, from small and medium-sized businesses (SMBs) to large Fortune 500 enterprises. The company specifically targets organizations looking to mitigate human-based cyber risks and cultivate a security-conscious culture among their employees. NINJIO serves a wide range of industries, with a particular focus on sectors where data protection is critical, such as healthcare, finance, technology, and education. Customers include companies like Dole Asia and Henry Ford Health.
Cloud Integrations and Marketplaces
NINJIO Cybersecurity Awareness Training offers several cloud integrations designed to automate user management and streamline the delivery of its training content.
- Microsoft Azure Active Directory (Entra ID): NINJIO supports integration with Azure AD through the System for Cross-domain Identity Management (SCIM) protocol. This allows for the automatic provisioning, updating, and de-provisioning of users and groups from Azure AD into the NINJIO platform, centralizing user lifecycle management. The integration is configured by setting up an enterprise application in Azure AD and using a SCIM token from the NINJIO portal.
- Google Cloud (Gmail): NINJIO provides a Direct Message Injection (DMI) integration with Google Workspace. This method is designed to bypass traditional email delivery protocols and place training-related emails directly into a user’s Gmail inbox, which enhances delivery success and removes the need for allow-listing IP addresses. The setup involves creating a Google Cloud project, enabling the Gmail API, and configuring a service account with the appropriate permissions.
- Okta: Similar to its Azure AD integration, NINJIO supports SCIM 2.0 integration with Okta. This enables organizations to automate user provisioning and management from Okta to the NINJIO platform.
- JumpCloud: NINJIO integrates with the JumpCloud directory platform via a SCIM connector. This integration facilitates the automatic provisioning, updating, and deactivation of users and groups in NINJIO directly from JumpCloud.
Regarding cloud marketplace presence, NINJIO Cybersecurity Awareness Training does not have a direct listing on the AWS Marketplace or the Google Cloud Marketplace. A search of the AWS Marketplace reveals a product for “NinjaOne,” which is a separate entity from NINJIO. Similarly, a search of the Google Cloud Marketplace does not return a listing for NINJIO Cybersecurity Awareness Training.
Key People
- Founder and Board Member: Zack Schuler
- CEO: Gary Noke
- Chief Growth Officer: Heather Ansell
- Chief Innovation & Information Security Officer: Matt Lindley
- Chief Marketing Officer: Tom Richards
- Chief Revenue Officer: Jon Dion
- Vice President of Client Experience: Kevin Baroudi
- Co-Founder and Chief Executive Officer of DCOYA, a NINJIO subsidiary: Asaf Kotsel
Key Facts
- Headquarters Location: Westlake Village, California, USA.
- Number of Employees: 100 – 249.
- Annual Revenue: $10 – $100 million.
- Parent Company: None.
- Subsidiary Companies: DCOYA.
- Publicly Listed: No.
Analyst Recognition
Gartner recognizes NINJIO Cybersecurity Awareness Training within the Security Awareness Computer-Based Training market. In this category, NINJIO was named a Customers’ Choice in the Gartner Peer Insights “Voice of the Customer” for Security Awareness Computer-Based Training report. This was the fifth consecutive time NINJIO received this distinction.
There is no information available to indicate that Forrester, IDC, or Everest Group have recognized NINJIO Cybersecurity Awareness Training.
