Midjourney is a community-funded, self-funded research lab that builds AI-powered image and video models plus creative tools intended to expand imagination and augment creativity. The company describes itself as an independent research lab focused on design, human infrastructure, and AI, and it delivers its experiences through both midjourney.com and Discord.
The product experience combines generation, editing, personalization, exploration, and organization in a creator-centric environment. Its web product centers on Create, Edit, Explore, Organize, and Personalize workflows, while the Midjourney Bot extends prompt-based creation and community participation in Discord. Midjourney also operates as an open-by-default community, with privacy controls for users who need unpublished workflows.
Offerings, Capabilities, and Integrations
Midjourney combines text-to-image, image-to-video, image-to-text prompting, personalization, and editing workflows inside a unified web experience, while also supporting creation in Discord. Users can upload their own images, work from references, organize outputs with folders and saved searches, and move between creation, editing, and reuse workflows without leaving the platform.
Beyond generation, Midjourney supports collaborative creation through private rooms and unpublished workflows through Stealth mode on higher tiers. Google Cloud has also said Midjourney uses Google Cloud infrastructure, TPUs, and GPU VMs to train models and render imagery, underscoring the technical depth behind the user-facing experience.
Products and Services
- Midjourney: AI image and video creation platform available on the web and in Discord, combining creation, exploration, editing, personalization, and organization workflows in one service.
- Midjourney Bot: Discord-based interface for prompting, generating, iterating, and managing Midjourney creations in the main server, private servers, and direct messages.
- Video: Image-to-video tool that turns a starting image into 5-second clips, with automatic or manual animation controls and optional HD output on eligible plans.
- Editor: Web editor for Midjourney images and uploaded images with Remix, inpainting, Pan, Zoom Out, layers, retexture, and export or upscale options.
- Personalization: Style-assistant capability that learns from liked or selected images to tailor generations to a user’s aesthetic preferences.
- Moodboards: Curated-image personalization tool for building a broader, project-specific visual direction from selected reference images.
- Style Reference: Reference system that transfers the visual vibe of an image or style code to new creations without copying the original subjects or objects.
- Omni Reference: Version 7 reference tool for placing characters, objects, vehicles, or non-human creatures from an input image into new scenes.
- Describe: Image-to-text prompt generation tool that analyzes an uploaded image and suggests descriptive prompts for new creations.
- Style Creator: Web-only tool for generating custom Style Reference codes by iteratively selecting sample styles that match a desired aesthetic.
- Rooms: Password-protected collaborative spaces that let members create together with friends or workplace collaborators.
Target Customers
Midjourney primarily targets individual creators who want to generate and refine visual work on the web or in Discord, especially users who value community discovery, prompt iteration, and personal aesthetic control. Its Basic, Standard, Pro, and Mega subscriptions indicate a broad reach across lighter-use and heavier-use creator segments.
Midjourney also serves professional and commercial users. Pro and Mega plans add Stealth mode for unpublished work, HD video is positioned for professionals with higher budgets, private rooms support friend and workplace collaboration, and companies with more than $1,000,000 in gross annual revenue are directed to Pro or Mega plans.
Key People
- David Holz: Founder & CEO
- Amy Kux: Chief Financial Officer
- Sharmeen Browarek Chapp: Chief Product Officer
- Max Sills: General Counsel
Key Facts
- Headquarters: San Francisco, California, United States
- Employees: 60
- Annual Revenue: $300 million
- Parent Company: None
- Subsidiaries: None
- Publicly Listed: No
Analyst Recognitions
- Everest Group: Ranked No. 38 in Everest Group AI Top 50™ 2024.
