Kollective is a software-defined enterprise content delivery network (SD-ECDN) provider. The company’s mission is to enable consistent and reliable communication for enterprises. Kollective aims to transform enterprise video communication by providing deep insights into video performance, which helps to ensure a high-quality user experience across various network conditions. Its core focus is on video observability, analytics, and optimization to support large-scale video events and hybrid work environments.
Kollective is generally regarded as a provider of innovative, technology-based solutions for enterprise content delivery. The company is trusted by a number of global brands to deliver their internal communications. Its technology is characterized as a peer-assisted model that combines central servers with peer-to-peer communication to distribute high-bandwidth content like video and software to the edges of corporate networks.
Offerings, Capabilities, and Integrations
Kollective provides a cloud-based, software-defined enterprise content delivery network (SD-ECDN) designed to optimize the delivery of high-bandwidth video and software content across corporate IT networks. Its platform is built on a framework of “Observe, Analyze, Optimize,” which provides IT teams with tools to proactively monitor, understand, and improve video and meeting experiences. This comprehensive approach allows for real-time insights into video streaming performance, helping to detect and resolve issues before they impact users. Kollective’s technology utilizes a combination of central servers and peer-to-peer communications to efficiently distribute content, which gives it a competitive edge by ensuring reliable, high-quality video delivery for large-scale events like town halls and CEO updates without overwhelming the corporate network. The company’s ability to integrate with over 35 leading enterprise video and collaboration platforms, including Microsoft Teams, Cisco Webex, and Vimeo, further solidifies its position in the market by offering a seamless experience within existing enterprise ecosystems.
Products and Services
Kollective’s core offering is its enterprise content delivery platform that fuses observability, analytics, and optimization for large-scale video events. This platform is designed to provide complete visibility and actionable insights to ensure seamless video experiences. Key products and services include:
- Browser-Based Peering: This is a flagship solution that utilizes WebRTC technology to scale live video distribution directly through a web browser, eliminating the need for software installation. It is designed for easy setup and can be auto-provisioned for a free trial.
- Agent-Based Peering: This solution supports both live and on-demand video, excelling at caching video on demand (VOD) for optimized performance. It also offers real-time event monitoring and supports legacy browsers.
- EdgeCache: A solution that provides local caching for both live and on-demand video content. It stores content securely behind the company’s firewall, reducing network traffic and delivering video closer to viewers.
- Collaboration Observability for Microsoft Teams: A newer offering that provides deep insights into the performance of Microsoft Teams to ensure a high-quality user experience.
- Enterprise Video Experience and Assurance Platform: An enhanced platform that integrates solutions for video observability and optimization, allowing IT teams to proactively detect, analyze, and resolve video performance issues.
Target Customers
Kollective’s target customers are large enterprises and global brands that need to efficiently and reliably deliver high-quality video content to a large number of employees. These organizations often struggle with the network strain caused by simultaneous access to high-bandwidth content during events like all-hands meetings and virtual town halls. Kollective’s solutions are particularly beneficial for companies with a geographically dispersed workforce, as it helps deliver communications to employees on the fringes of the network where it was previously not possible. The primary users within these organizations are IT and communications departments. IT teams benefit from the platform’s ability to provide visibility and control over network performance, allowing them to anticipate and prevent technical issues. Communications teams benefit from analytics that offer insights into audience engagement and content effectiveness, enabling them to refine their communication strategies.
Cloud Integrations and Marketplaces
Kollective integrates with a number of cloud-based platforms to enhance enterprise video communication and collaboration. The company also has a presence on the Microsoft Azure Marketplace.
- Microsoft Azure Marketplace
Kollective’s Enterprise Video & Collaboration Platform is available on the Microsoft Azure Marketplace. This allows customers to purchase and deploy Kollective’s solutions directly through their Azure account, which can contribute to their Microsoft Azure Consumption Commitment (MACC). The platform is designed to help organizations observe, analyze, and optimize video performance across Microsoft 365 applications.
- Microsoft Integrations
Kollective offers specific integrations to optimize the performance of Microsoft’s collaboration tools. This includes support for Microsoft Teams Live Events and Town Halls, providing real-time analytics and secure video delivery for large-scale virtual events. Kollective’s Collaboration Observability for Microsoft Teams provides a unified analytics platform for all Teams experiences.
- Other Cloud Integrations
Kollective integrates with a variety of other video and collaboration platforms. These technology partners include Cisco Webex, Vimeo, Kaltura, Splunk, Brightcove, and Qumu. For instance, the integration with Cisco Webex Webinars can be enabled through the Webex Control Hub.
Kollective does not have a listed presence on the AWS Marketplace or the Google Cloud Marketplace.
Key People
- CEO: Dan Vertas
- Chief Revenue Officer: Craig Gordon
- CFO & VP of Corp. Dev.: Kirk Wolfe
- SVP of Engineering: Mark Hinshaw
- SVP and Managing Director, EMEA: Glen Howard
- SVP of Product & Marketing: Garrett Gladden
- VP of Global Technical Solutions: Neal Lauther
- Chairman of the Board: Edgar Masri
Key Facts
- Headquarters: Bend, Oregon, USA
- Number of Employees: 100-150
- Annual Revenue: $28.5 Million
- Parent Company: None
- Subsidiary Companies: None
- Publicly Listed: No
Analyst Recognition
Gartner includes Kollective in the Enterprise Video Content Management category on its Peer Insights platform, which features reviews from users. Previously, Gartner dropped Kollective from its 2018 Magic Quadrant for Enterprise Video Content Management because the company no longer met the inclusion criteria.
There is no information available to indicate that Forrester, IDC, or Everest Group formally recognize Kollective in any of their respective market evaluation reports.
