KnowBe4 is a cybersecurity software company focused on digital workforce security and human risk management. Its SaaS-based KnowBe4 HRM+ Platform helps organizations reduce risk from social engineering, phishing, outbound email mistakes, compliance gaps, and emerging AI agent activity. The company combines awareness training, simulated attacks, email security, real-time coaching, incident response, and risk scoring in a single portfolio.
KnowBe4 has expanded from its roots in security awareness training into a broader platform for securing both humans and AI agents. Its approach centers on behavior change, adaptive controls, and automation, using AIDA and proprietary risk scoring to personalize interventions, improve security culture, and give security teams more operational visibility into workforce-driven risk.
Offerings, Capabilities, and Integrations
KnowBe4 delivers an integrated human risk management stack that spans awareness and compliance training, phishing simulation, inbound and outbound email protection, phishing incident handling, real-time user coaching, and AI-agent governance. The platform is designed to help security teams identify risky behavior, automate repetitive program administration, and apply more targeted interventions based on user context and risk.
KnowBe4 emphasizes interoperability with existing security environments rather than forcing customers to replace their stack. Its platform supports API-based integrations with widely used security vendors, including Microsoft, Cisco, Netskope, Zscaler, and CrowdStrike, and it can deliver coaching and alerts through channels such as Microsoft Teams, Slack, email, Outlook, and Microsoft 365 workflows.
Products and Services
- KnowBe4 HRM+ Platform: KnowBe4’s flagship human risk management platform that brings together security awareness training, email security, anti-phishing, real-time coaching, compliance training, and AI-driven risk reduction in one environment.
- KnowBe4 Security Awareness Training (KSAT): AI-driven security awareness training and simulated social engineering platform with a large multilingual content library, phishing tests, assessments, reporting, and risk-based user targeting.
- AIDA: KnowBe4’s suite of Artificial Intelligence Defense Agents that uses behavioral data and the SmartRisk Engine to automate risk analysis, personalize phishing simulations and training, and streamline human risk management.
- AIDA Orchestration: An autonomous AIDA agent that continuously creates, schedules, and manages personalized phishing tests and security awareness training based on each user’s risk profile.
- SecurityCoach: Real-time security coaching that uses signals from integrated security tools to send immediate guidance to users when risky behavior is detected.
- Compliance Plus: Compliance training platform with regularly updated content, policy customization, SCORM content support, and automated campaigns for privacy, ethics, and regulatory topics.
- Defend: AI-powered inbound email threat protection designed to strengthen phishing detection and remediation, particularly in Microsoft 365-centric environments.
- Prevent: Outbound email security and intelligent DLP product that analyzes communication patterns to stop misdirected emails, data leakage, and accidental or unauthorized sharing.
- PhishER Plus: Phishing response and detection platform that automates email triage, applies crowdsourced threat intelligence, and supports rapid remediation across mailboxes.
- Agent Risk Manager: AI agent security product for discovering, monitoring, and governing autonomous agents, with detections for prompt injection, sensitive data exposure, privilege abuse, and other agent-layer risks.
- Phish Alert Button: Free reporting add-in that lets users submit suspicious emails to security teams with one click from Outlook, Microsoft 365, and Google Workspace environments.
Target Customers
KnowBe4 serves organizations that want to reduce human-driven cyber risk at scale, from midmarket companies to large enterprises and public sector institutions. Its platform is well suited to security teams that need to improve phishing resilience, build measurable security culture, and automate repetitive awareness and incident-response tasks without adding significant administrative overhead.
The company has strong relevance in sectors with high regulatory pressure and distributed workforces, including public sector, education, and financial services, and it also appeals to organizations standardizing on Microsoft 365. As AI agents become part of business operations, KnowBe4 is increasingly targeting customers that need to secure both employees and autonomous agents within a single risk management framework.
Cloud Integrations and Marketplace
- AWS Marketplace: KnowBe4 has an AWS partner presence and makes the KnowBe4 HRM+ Platform available through AWS Marketplace. Verified AWS Marketplace offers include KnowBe4 Security Awareness Training (KSAT), PhishER Plus, Compliance Plus, and SecurityCoach.
- Microsoft Azure Marketplace: KnowBe4 maintains verified Microsoft marketplace listings tied to its core offerings. Available SaaS offers include KnowBe4 Security Awareness Training (KSAT), Prevent, and Defend, and KnowBe4 also participates in Microsoft’s security marketplace ecosystem.
Key People
- Bryan Palma: Chief Executive Officer & President
- Stu Sjouwerman: Executive Chairman
- Yuneeb Khan: Chief Financial Officer
- Greg Kras: Chief Product Officer
- Mark Patton: Chief Technology Officer
- Alicia Tawil: Chief Legal Officer
- Veena Bricker: Chief Human Resources Officer
- Kelly Morgan: Chief Customer Officer
- Brian Jack: Chief Information Security Officer
- Joel Kemmerer: Chief Information Officer
- John Just: Chief Learning Officer
- Marco Muto: SVP, Strategy & Corporate Development
Key Facts
- Headquarters: Clearwater, Florida, United States
- Employees: Approximately 2,150
- Annual Revenue: Approximately US$332M
- Parent Company: Vista Equity Partners
- Subsidiaries: 9+ international subsidiaries and regional entities, including KnowBe4 UK, Ltd.; KnowBe4 AU Pty, Ltd.; KnowBe4 NL, B.V.; KnowBe4 Germany GmbH; and Egress Software Technologies Limited.
- Publicly Listed: Private
Analyst Recognitions
- Gartner: Leader in 2025 Gartner Magic Quadrant for Email Security Platforms.
- Forrester: Leader in The Forrester Wave: Security Awareness and Training Solutions, Q1 2022.
