Keepit is a SaaS data protection company focused on backup and recovery for business-critical cloud applications. Its core value proposition is a vendor-independent, cloud-native platform built specifically for SaaS workloads rather than adapted from legacy backup infrastructure. That architecture gives customers a separate environment for protecting production data and positions Keepit around resilience, recoverability, and operational control.
The company delivers backup and recovery through its own data protection cloud and mirrored regional data center model. Keepit emphasizes immutable storage, fast restoration, straightforward administration, and support for data sovereignty and compliance needs. Its portfolio spans major productivity, identity, CRM, service management, and collaboration environments, making it relevant for organizations that need dependable protection across a growing SaaS estate.
Offerings, Capabilities, and Integrations
Keepit combines automated backup, immutable hot storage, point-in-time recovery, granular search, secure preview, data export, and audit logging in a single SaaS platform. It also supports long retention options, role-based access control, SSO, MFA, and governance features such as right-to-be-forgotten handling, helping organizations align backup operations with continuity and compliance requirements.
Its platform is designed for integration as well as protection. Keepit uses an API-first architecture for provisioning, configuration, and management, supports monitoring and anomaly visibility, and enables backup and audit data to feed broader security workflows such as SIEM. For service providers and channel partners, it also offers multi-customer administration through a dedicated Partner Management Console.
Products and Services
- Keepit platform: Vendor-independent, cloud-native SaaS data protection platform with immutable storage, granular recovery, governance controls, and API-based administration.
- Microsoft 365: Backup and recovery for Exchange Online, OneDrive, SharePoint, Groups, and Teams, including mass restore and Multi-Geo support.
- Microsoft Entra ID: Protection for identity and access data including users, groups, role assignments, audit logs, sign-in logs, app registrations, and conditional access policies.
- Microsoft Power Platform: Backup and recovery for Power Apps, Power Automate, Power Pages, and Power BI workloads.
- Salesforce: Backup and recovery for Salesforce data, metadata, files, attachments, and sandbox environments.
- Google Workspace: Protection for Gmail, Drive, Docs, Sheets, Slides, Calendar, Tasks, Forms, and shared Google Drives.
- Microsoft Dynamics 365: Backup and recovery for Dynamics 365 entities, records, relationships, and metadata across key CRM applications.
- Microsoft Azure DevOps: Protection for Azure Boards, Azure Pipelines, and Azure Repos with business continuity and fast recovery in mind.
- Zendesk: Backup and recovery for tickets, views, users, groups, organizations, and service automations such as macros and triggers.
- Jira and Confluence: Automated backup and recovery for Jira and Confluence cloud data, including projects, issues, workflows, and knowledge content.
- Keepit Rapid Recovery for Microsoft 365: Preview offering that integrates Keepit with Microsoft 365 Backup Storage for accelerated Microsoft 365 recovery scenarios.
- Jira Service Management: Backup and recovery for service projects, requests, assets, comments, attachments, and related workflows.
- Okta: Protection for governance, policy, application, integration, and security-factor data in Okta environments.
- Docusign: Backup and recovery for envelopes, templates, users, groups, permission profiles, and related account data.
- GitHub: Protection for repositories, branches, commits, tags, pull requests, collaborators, and related metadata.
Target Customers
Keepit targets organizations that rely on SaaS applications for daily operations and need independent recovery beyond native retention and recycle-bin capabilities. Its primary buyers include IT operations, infrastructure, security, and compliance teams responsible for business continuity, cyber resilience, and audit readiness.
The company is well suited to midmarket and enterprise environments with significant Microsoft, Google, Salesforce, Atlassian, Zendesk, or identity footprints. It also aligns with regulated and sovereignty-sensitive organizations across sectors such as public services, education, healthcare, financial services, and manufacturing. In parallel, Keepit serves managed service providers and value-added resellers that want to package SaaS data protection as part of a broader managed offering.
Cloud Integrations and Marketplace
- Microsoft Azure Marketplace: Keepit has a marketplace presence for its backup and recovery offering for Microsoft applications, including coverage across major Microsoft SaaS workloads.
- Google Workspace Marketplace: Keepit has a marketplace presence for its Google Workspace app, supporting deployment and connection of Google Workspace backup and recovery.
Key People
- Morten Felsvang: CEO and Co-founder
- Frederik Schouboe: CVO and Co-founder
- James Dwyer: Chief Revenue Officer
- Jakob Østergaard: Chief Technology Officer
- Michael Amsinck: Chief Product Officer
- Michele Hayes: Chief Marketing Officer
- Kim Larsen: Group Chief Information Security Officer
- Mikkel Oxfeldt: General Counsel, Attorney-at-law
- Jan Ursi: Global Vice President of Channels
Key Facts
- Headquarters: Copenhagen, Denmark
- Employees: 501-1,000 employees
- Annual Revenue: DKK 416.0M
- Parent Company: Tristate Holding ApS
- Subsidiaries: 7+ subsidiaries, including Keepit USA Inc., Keepit Germany GmbH, Keepit Technologies UK, LTD., Keepit France SAS, and Keepit Netherlands B.V.
- Publicly Listed: No (private company)
Analyst Recognitions
- Forrester: Leader in The Forrester New Wave™: SaaS Application Data Protection, Q4 2021.
- IDC: Leader in IDC MarketScape: Worldwide SaaS Data Protection 2025-2026 Vendor Assessment.
