Keepit’s mission is to help companies protect their data in the cloud. It provides a vendor-neutral, independent cloud platform for SaaS data protection, aiming to ensure continuous data availability and security for its clients. The company’s primary goal is to safeguard essential business applications, enhance cyber resilience, and future-proof data protection. Keepit focuses on providing an easy-to-use and effective backup and recovery service for cloud data.
Keepit has established a strong market reputation, recognized as a key player in the SaaS data protection space. The company is trusted by thousands of companies worldwide for its straightforward interface and reliable backup and recovery capabilities. Analysts have recognized Keepit as a leader in cloud data protection for SaaS applications. The company is also noted for its commitment to security, compliance with regulations, and strong customer support. Keepit’s focus on a vendor-independent infrastructure is a key differentiator, ensuring that backup data is separate and secure.
Offerings, Capabilities, and Integrations
Keepit provides a cloud-to-cloud SaaS data backup and recovery solution. Its core offering is a platform that protects data across various SaaS applications, including Microsoft 365, Google Workspace, Salesforce, and more. A key competitive advantage for Keepit is its independent cloud infrastructure. By owning and operating its own data centers, Keepit ensures that customer data backups are stored separately from the primary SaaS provider’s cloud, such as Azure or AWS. This separation mitigates the risk of data loss due to an outage or issue with the primary cloud provider. Keepit’s platform is designed for ease of use, with automated backups and granular restore options. The company offers an API-only architecture, which allows for seamless integration into existing IT environments and workflows. This focus on providing a secure, independent, and user-friendly data protection solution has established Keepit’s reputation as a reliable provider in the Backup-as-a-Service market.
Products and Services
Keepit’s primary product is its SaaS data protection platform, which provides backup and recovery services for a variety of applications. The company’s services are structured to support the following platforms:
- Microsoft 365: Keepit offers comprehensive backup and recovery for Microsoft 365, covering applications such as Teams, Groups, SharePoint, Exchange, and OneDrive.
- Microsoft Entra ID (formerly Azure AD): Keepit provides protection for user and group data within Entra ID, addressing the 30-day backup limitation of the native service.
- Google Workspace: Keepit delivers backup and recovery solutions for Google Workspace data, emphasizing that data protection is the customer’s responsibility, not Google’s.
- Salesforce: The company provides backup and recovery for critical sales and customer data stored in Salesforce.
- Microsoft Dynamics 365: Keepit protects data across the suite of Dynamics 365 applications to prevent disruptions to sales, marketing, and supply chain operations.
- Microsoft Power Platform: Keepit ensures that applications and data built and managed within the Power Platform can be quickly restored.
- Microsoft Azure DevOps: The platform extends its data protection services to cover data within Azure DevOps.
- Zendesk: Keepit offers backup and recovery for customer interaction data managed through Zendesk.
- Jira and Confluence: Keepit provides automated backups and swift recovery for data within Jira and Confluence Cloud.
Keepit’s flagship product is its comprehensive backup and recovery solution for Microsoft 365. The company is continuously expanding its service offerings to cover more SaaS applications. Keepit’s service includes features like immutable backups, which means the backed-up data cannot be altered, providing strong protection against ransomware. The company also offers unlimited data storage with its plans and provides detailed audit logs for compliance purposes.
Target Customers
Keepit’s products and services are targeted at companies of all sizes, from small businesses to large enterprises, that utilize cloud-based SaaS applications. The company serves a broad client base across various sectors and industries, including finance, healthcare, education, and government. Organizations that handle sensitive and critical data find Keepit’s solutions particularly beneficial due to the platform’s robust data protection and compliance features.
Target customers benefit from Keepit’s services by ensuring business continuity and mitigating the risks of data loss. By providing an independent and secure backup of their SaaS data, Keepit helps businesses protect against threats like ransomware, accidental deletion, and data corruption. This allows organizations to minimize downtime and avoid potential financial losses, regulatory fines, and damage to their reputation. The simplicity of Keepit’s platform, with its automated processes and user-friendly interface, also benefits companies by reducing the burden on their IT staff.
Cloud Integrations and Marketplaces
Keepit provides backup and recovery services for a variety of software-as-a-service (SaaS) applications, ensuring that data remains secure and accessible. Its platform is designed for seamless integration with these applications, allowing for quick setup and management. Keepit’s services are available through the Microsoft Azure Marketplace and the Google Workspace Marketplace.
- Microsoft Azure: Keepit offers backup and recovery for Microsoft 365, Microsoft Entra ID (formerly Azure AD), Microsoft Power Platform, Microsoft Dynamics 365, and Microsoft Azure DevOps. Keepit’s presence on the Azure Marketplace allows customers to procure and manage its services within their existing Microsoft environment. The platform stores backup data in its own independent cloud, with mirrored data centers in a region of the customer’s choice, ensuring data sovereignty and availability.
- Google Cloud: Keepit integrates with Google Workspace, providing backup and recovery for Gmail, Google Drive, Shared Drives, Sites, Calendar, and Tasks. Keepit is listed on the Google Workspace Marketplace, which facilitates its installation and use for Google Workspace customers.
- Other Integrations: Beyond the major cloud platforms, Keepit also integrates with other popular SaaS applications, including Salesforce, Zendesk, Jira, and Confluence.
Keepit is not listed on the AWS Marketplace.
Key People
- CEO and Co-founder: Morten Felsvang
- CVO and Co-founder: Frederik Schouboe
- Chief Revenue Officer: Craig Bumpus
- Chief Marketing Officer: Michele Hayes
- Chief Technology Officer: Jakob Østergaard
- Chief Product Officer: Michael Amsinck
- Chief Information Security Officer: Kim Larsen
- Chief Customer Officer: Niels van Ingen
- General Counsel, Attorney-at-law: Mikkel Oxfeldt
- VP of Product: Henrik Brusgaard
- Senior Director of Product Management: Paul Robichaux
Key Facts
- Headquarters: Per Henrik Lings Allé 4, 7, 2100 Copenhagen, Denmark.
- Number of Employees: 450-550
- Annual Revenue: $41 million (for fiscal year ending September 30, 2024).
- Parent Company: None. Keepit is a privately held, independent company.
- Subsidiary Companies: Keepit USA Inc., Keepit Technologies UK, LTD., Keepit Germany GmbH, Keepit Poland Sp. z.o.o., Keepit France SAS.
- Publicly Listed: No.
Analyst Recognition
Keepit has been recognized by the following analyst group:
- Forrester: Keepit was named a ‘Leader’ in The Forrester New Wave™: SaaS Application Data Protection, Q4 2021.
There is no information available from Gartner, IDC, or Everest Group regarding analyst recognition of Keepit.
