Keap’s mission is to simplify growth for millions of small businesses worldwide. The company aims to empower entrepreneurs to strengthen families, communities, and economies. Keap’s primary goal is to help small businesses get organized, automate follow-ups, and grow sales to free up time for entrepreneurs. Keap strives to provide the necessary software, strategy, and support to help entrepreneurs achieve their dreams.
Keap has established a market reputation as a pioneer of CRM and sales and marketing automation software specifically for small businesses. The platform is known for its powerful and user-friendly automation features, which are designed to streamline operations and save time. Keap is positioned as an all-in-one solution that combines CRM, marketing automation, and e-commerce tools to help businesses manage leads, customer relationships, and sales pipelines more efficiently. The company is recognized for its focus on serving the unique needs of growth-minded entrepreneurs and small businesses.
Offerings, Capabilities, and Integrations
Keap provides an all-in-one platform that integrates customer relationship management (CRM), sales automation, and marketing automation. Its core capabilities are designed to help small businesses streamline their sales and marketing processes, manage customer relationships, and automate repetitive tasks. This integrated approach allows businesses to manage the entire customer lifecycle from a single platform, which gives Keap a competitive edge in the small business market. Keap’s focus on a user-friendly interface and tailored solutions for small businesses further solidifies its market position. The platform’s ability to integrate with a wide range of third-party applications enhances its functionality and provides users with a more comprehensive solution.
Products and Services
Keap’s offerings are structured into different product tiers to cater to the varying needs of small businesses. Its primary products provide a suite of tools for CRM, sales, and marketing automation.
- Keap Pro: This product is designed for growing businesses and includes features such as CRM, email marketing, appointments, and sales pipeline automation.
- Keap Max: Building on the Pro version, Keap Max offers more advanced features for scaling businesses, including e-commerce and lead scoring.
- Keap Ultimate: Previously known as Keap Max Classic (and before that, Infusionsoft), this is Keap’s most robust offering. It provides the most comprehensive set of features, including advanced automation capabilities. A recent update to Keap Ultimate introduced a more intuitive user interface and AI-powered features like a Content Assistant to help create marketing content.
Across its products, Keap offers several key services:
- CRM: A centralized system to manage contacts, track interactions, and organize customer data.
- Sales and Marketing Automation: Tools to automate lead capture, follow-up, and other repetitive sales and marketing tasks.
- Email and SMS Marketing: Capabilities to create and send targeted email and text message campaigns.
- Sales Pipeline Management: A visual tool to track deals and manage the sales process.
- E-commerce and Payments: Features to create invoices, process payments, and manage online sales.
- Reporting and Analytics: Tools to track performance and gain insights into sales and marketing efforts.
- Appointments: A built-in scheduling tool that integrates with calendars and automation.
- Business Line: A dedicated business phone number for calls and texts available to users in the U.S. and Canada.
Target Customers
Keap’s primary target customers are small businesses, entrepreneurs, and solopreneurs. The platform is specifically designed to meet the needs of these smaller organizations that often lack dedicated marketing or sales teams. Keap’s all-in-one solution benefits these customers by providing a cost-effective and user-friendly alternative to more complex and expensive enterprise-level CRM systems. The automation features are particularly beneficial for small business owners, as they help to save time on repetitive tasks, allowing them to focus on growing their business. Keap also targets franchise businesses, offering a unified platform that allows franchisors to distribute marketing campaigns and maintain brand consistency across their network of franchisees. By providing tools for lead generation, customer engagement, and sales automation, Keap helps its target customers to streamline operations, increase efficiency, and drive growth.
Cloud Integrations and Marketplaces
Keap offers extensive cloud integration capabilities through its API and partnerships with integration platforms. Keap’s platform can connect with over 5,000 applications through services like Zapier, allowing for a high degree of workflow automation. These integrations enable data sharing and process coordination between Keap and a wide range of third-party cloud applications.
Keap does not have a direct listing on the major cloud marketplaces, including Amazon Web Services (AWS) Marketplace, Microsoft Azure Marketplace, and Google Cloud Marketplace.
- Cloud Integrations: Keap’s primary method of cloud integration is through its robust API and middleware platforms such as Zapier and Make. This allows Keap to connect with thousands of other cloud-based software applications for marketing, sales, e-commerce, and more.
- AWS Marketplace: Keap is not currently listed on the AWS Marketplace.
- Microsoft Azure Marketplace: Keap is not currently listed on the Microsoft Azure Marketplace.
- Google Cloud Marketplace: Keap is not currently listed on the Google Cloud Marketplace. However, Keap itself utilizes Google Cloud for its own infrastructure to enhance scalability and security.
Key People
- CEO & Co-founder: Clate Mask
- Co-founder: Scott Martineau
- Chief Marketing Officer: Carey Ballard
- Chief Product Officer: Ammon Curtis
- VP of People: Tera Garcia
- VP, Customer Success: Tom Thornton
- VP, Partnership & Sales: Kim Mortensen
Key Facts
- Headquarters: Chandler, Arizona.
- Number of Employees: 300-400.
- Annual Revenue: Approximately $85 million.
- Parent Company: Thryv Holdings.
- Subsidiary Companies: The Factory, GroSocial.
- Publicly Listed: No.
Analyst Recognition
Based on available information, Keap is recognized by IDC within the email marketing technology category. There is no indication of Keap being included in recent analyst reports from Gartner, Forrester, or Everest Group for the categories of email marketing or sales force automation.
- IDC includes Keap in its 2024 MarketScape report for Worldwide Email Marketing Solutions for B2B Small Businesses. The report provides an assessment of various vendors in this market segment.
- Gartner, Forrester, and Everest Group do not appear to include Keap in their respective evaluation reports for sales force automation or email marketing platforms, such as the Gartner Magic Quadrant, Forrester Wave, or Everest Group PEAK Matrix. These reports feature other vendors in the industry.
