Keap is a Thryv brand focused on CRM and business automation for growing small businesses. Its platform combines contact management, sales pipeline tracking, email and text messaging, appointment booking, payments, and reporting in one application so teams can reduce manual work, respond faster, and keep customer activity organized from first lead through repeat business.
Keap positions itself as software built specifically for small business growth rather than enterprise complexity. Alongside the core platform, it offers onboarding, migration, automation templates, customer success resources, certified partners, and done-for-you services. Keap also states that more than 200,000 small businesses have grown with the platform.
Offerings, Capabilities, and Integrations
Keap’s core capability is lifecycle automation across marketing, sales, service, and operations. The platform supports lead capture through landing pages and forms, segmentation, email and SMS follow-up, appointment scheduling, sales pipeline workflows, quotes and invoices, checkout forms, recurring payments, and reporting. Its automation tools span simple when/then flows, advanced workflow automation, and AI-assisted content generation for campaigns and messages.
Integration is a major part of the offering. Keap supports Gmail and Outlook sync, Google and Outlook calendar connections, thousands of app connections through Zapier, an open API for custom integrations, and a marketplace plus certified partner ecosystem for apps, implementation, and specialized services.
Products and Services
- Keap Pro: Keap Pro is the core small business CRM edition for managing contacts, forms, landing pages, email, text, appointments, quotes, invoices, tasks, and follow-up automation in a streamlined interface.
- Keap Max: Keap Max adds more advanced capabilities for growing businesses, including lead scoring, stronger segmentation, advanced ecommerce features, multiple pipelines, robust analytics, and more customizable automation.
- Keap Ultimate: Keap Ultimate is the advanced edition for established businesses that need a more robust CRM with advanced marketing and sales automation, fully customizable campaigns, advanced ecommerce, text marketing, and analytics.
- Keap Pay: Keap Pay is Keap’s embedded payment solution, providing in-app payment and deposit dashboards, automated payment-related follow-up, transaction reporting, and dedicated payment support.
- Keap Business Line: Keap Business Line gives users a separate business phone number for calls and texts, plus voicemail, auto-replies, and synced communication history across the mobile and desktop app.
- Keap Marketplace: Keap Marketplace is Keap’s ecosystem for app connections, certified partners, and project-based help, enabling customers to connect third-party tools and find expert implementation support.
- Keap for franchises: Keap for franchises is a franchise-focused offering for franchisors and franchisees that supports shared campaigns, onboarding, brand consistency, integrations, and repeatable sales and marketing processes across locations.
- Pro Services: Pro Services provides implementation, migration, strategy, and done-for-you automation support through monthly service tiers and standalone business automation services.
- Keap AI: Keap AI includes AI Automation Assistant and AI Content Assistant capabilities that help users generate campaign copy, landing page content, text messages, and email content more quickly.
Target Customers
Keap targets growing small businesses that want one system to manage leads, customers, communications, and follow-up without relying on a patchwork of separate tools. Its positioning is especially strong for service-based and B2B businesses with hands-on sales processes and lean teams that need automation to save time and maintain consistent outreach.
Its industry positioning spans accounting, coaching, consulting, financial advisory, gyms and fitness, health and wellness, insurance, marketing agencies, nonprofits, photography, professional services, and franchise organizations. Keap also speaks directly to entrepreneurs and small teams that need structured onboarding, support, and repeatable growth processes.
Cloud Integrations and Marketplace
- Google Cloud: Keap has a verified Google Cloud presence through published Google Cloud customer materials describing its use of Google Cloud infrastructure and Looker analytics.
Key People
- Clate Mask: CEO & Co-founder
- Scott Martineau: Co-founder
- Carey Ballard: Chief Marketing Officer
- Ammon Curtis: Chief Product Officer
- Kim Mortensen: VP, Partnership & Sales
- Tom Thornton: VP, Customer Success
- Tera Garcia: VP of People
Key Facts
- Headquarters: Chandler, Arizona, United States
- Employees: Approximately 241 employees
- Annual Revenue: $56.2M
- Parent Company: Thryv Holdings, Inc.
- Subsidiaries: None
- Publicly Listed: No; Keap operates as a Thryv brand within Thryv Holdings, Inc. (NASDAQ: THRY).
