IPinfo’s stated mission is to be the internet data authority, setting the standard for IP data excellence by providing the most comprehensive and high-quality internet data available. The company aims to power the future of IP data discovery and analysis, revealing the connections that form the fabric of the internet. Its goal is to deliver reliable, accurate, and in-depth IP address data to businesses and developers.
IPinfo is recognized as a market leader in providing comprehensive and precise IP data. The company is trusted by over 500,000 users, ranging from developers to Fortune 500 companies, who utilize its data for various purposes including enhancing cybersecurity, ensuring regulatory compliance, and improving user experiences. IPinfo prides itself on the accuracy and reliability of its data, which is a key aspect of its market reputation. The company processes over a billion API requests daily and maintains a proprietary probe network to ensure data precision.
Offerings, Capabilities, and Integrations
IPinfo is a leading provider of IP address data, offering a comprehensive suite of products and services that deliver detailed intelligence about any IP address. The company’s core strength lies in the accuracy and depth of its data, which it achieves through a proprietary network of over 900 servers that constantly validate and enrich information. This commitment to data quality gives IPinfo a competitive edge in the market, positioning it as a premium and reliable source for IP intelligence. IPinfo provides its data through flexible APIs and direct database downloads, ensuring seamless integration into customer workflows. The company has also forged partnerships with major data marketplaces and cybersecurity platforms, including Google Cloud, Snowflake, and Microsoft Security Copilot, to make its data readily accessible within the environments its customers already use.
Products and Services
IPinfo offers a range of products and services designed to provide comprehensive IP address intelligence. These are available through various subscription plans, including a free tier, as well as custom enterprise solutions. The offerings can be accessed via API or as downloadable databases. The company’s flagship products revolve around its core data types:
- IP Geolocation: Provides the geographic location of an IP address, including country, city, region, postal code, and latitude/longitude coordinates.
- Privacy Detection: Identifies if an IP address is a VPN, proxy, Tor node, or other anonymizing service.
- ASN Data: Offers details about the Autonomous System Number (ASN) associated with an IP, including the network name, domain, and type.
- IP to Company: Identifies the company that owns or operates a given IP address.
- IP to Mobile Carrier: Determines the mobile carrier associated with a mobile IP address.
- Hosted Domains: Lists the domains hosted on a specific IP address.
- Abuse Contact: Provides contact information for reporting malicious activity originating from an IP address.
- IP Whois: Delivers IP ownership and registration details.
- Residential Proxy Detection: Identifies residential IP proxies.
Target Customers
IPinfo serves a broad customer base, ranging from individual developers and startups to Fortune 500 companies. The company’s products are utilized by various teams within these organizations, including engineers, product builders, and data analysts. Key market segments and their benefits include:
- Cybersecurity and Fraud Prevention: Security teams and fraud analysts use IPinfo’s data to identify high-risk IP traffic, such as VPNs and proxies, to investigate suspicious activity and prevent threats.
- Marketing and Advertising Technology: Marketers and AdTech platforms leverage IP to Company and geolocation data for more precise audience segmentation, account-based marketing, and targeted advertising campaigns.
- E-commerce and Content Personalization: Online businesses use geolocation data to customize website content, manage digital rights, and enhance user experiences by providing localized information.
- Compliance and Legal: Organizations utilize IP data to ensure they adhere to regional regulations and platform policies.
- Financial Services: Financial institutions use IP intelligence to detect and prevent fraudulent transactions.
Cloud Integrations and Marketplaces
IPinfo offers several cloud integrations and maintains a presence on major cloud marketplaces, enabling customers to access its IP address data within their existing cloud environments.
- Google Cloud Marketplace
IPinfo provides multiple datasets on the Google Cloud Marketplace. This includes a free offering of IP to Country and Autonomous System Numbers (ASN) data. The integration is designed for use with BigQuery, allowing data to be automatically loaded and queried using prebuilt functions. This facilitates use cases such as log enrichment, threat intelligence, and personalizing customer experiences. IPinfo’s presence on the marketplace allows customers to use their committed spend credits for procurement.
- Snowflake Marketplace
IPinfo is a data provider on the Snowflake Data Marketplace. This partnership allows Snowflake customers to directly access IPinfo’s datasets, such as IP to Geolocation and Privacy Detection, from within their Snowflake accounts. The integration provides instant access to the data without the need for separate data pipelines or ETL processes.
- AWS Marketplace
While IPinfo’s own website lists AWS as an integration partner, specific marketplace listings for IPinfo’s core products are not as prominent as on other platforms. The AWS Marketplace features various IP geolocation and intelligence APIs from other providers.
- Microsoft Azure
There is no direct listing for IPinfo products on the Microsoft Azure Marketplace. The marketplace does feature other IP-related services. IPinfo’s infrastructure is backed by Google Cloud, not Azure.
- Other Integrations
IPinfo also integrates with various other platforms and tools popular in data analytics and security, including Splunk, Cribl, Elastic, and Palo Alto Networks. Additionally, integration platforms like Zapier and Integrately allow connections between IPinfo and a wide range of other applications.
Key People
- Founder & Co-CEO: Ben Dowling
- Co-CEO: Paul Heywood
- Chief Marketing Officer: Claire Marshall
Key Facts
- Headquarters Location: Seattle, Washington
- Number of Employees: 21-100
- Annual Revenue: $3.8M
- Parent Company: None
- Subsidiary Companies: None
- Publicly Listed: No
Analyst Recognition
Based on available information, IPinfo is not currently recognized in any technology categories by the analyst groups Gartner, Forrester, IDC, or Everest Group.
