Identiv, Inc. designs and manufactures specialized Internet of Things inlays, tags, and labels that give physical objects secure digital identities. Its portfolio spans NFC/HF, BLE, and UHF RFID technologies used across healthcare, logistics, smart packaging, retail, smart home devices, and library environments. The company focuses on high-stakes use cases including product authentication, cold-chain monitoring, traceability, consumer engagement, and inventory visibility.
Identiv, Inc. is positioned around purpose-built rather than generic wireless identification products. Its portfolio includes solutions for washable apparel labels, on-metal deployment, compact medical and consumer form factors, dual-frequency tagging, and sensor-enabled condition monitoring. It also supports customers from concept and prototyping through scaled manufacturing, combining design, encoding, converting, and testing capabilities with a partner ecosystem of chip, software, and solution providers.
Offerings, Capabilities, and Integrations
Identiv, Inc. offers a combination of product engineering and manufacturing capabilities built around specialized IoT deployments. Its capabilities include custom inlay and label design, antenna engineering, encoding and security services, printing and labeling support, and multicomponent manufacturing for complex form factors. The company works across dry inlays, wet inlays, and finished labels, with support for difficult environments such as metal surfaces, compact devices, cold-chain workflows, and tamper-sensitive packaging.
Its technology base supports close-range NFC/HF interactions, scan-free BLE visibility, and long-range UHF RFID tracking, with options for dual-frequency designs and sensor integration for temperature, humidity, shock, strain, and capacitive sensing. Identiv, Inc. also integrates its products into broader customer ecosystems through collaborations with semiconductor vendors, software platform providers, converters, and service bureaus, helping customers move from prototype to high-volume deployment.
Products and Services
- ID-Garment: Washable NFC garment tags for apparel and luxury goods that support anti-counterfeiting, secure traceability, authorized data access, and customer engagement.
- ID-Safe: HF and NFC security tag family for product authentication, tamper detection, tamper evidence, and secure traceability across pharmaceutical, healthcare, retail, electronics, food and beverage, and smart packaging applications.
- ID-Tune: High-memory HF/NFC inlays designed for secure identification and strong read performance in healthcare, logistics, industrial, smart packaging, and related IoT use cases.
- ID-TOM® HF: Tag-on-metal HF product family engineered for reliable identification and authentication on flat or curved metallic surfaces in industrial and asset-related environments.
- ID-Tiny: Compact HF/NFC tag portfolio for space-constrained products such as medical equipment, pharmaceuticals, luxury goods, and small consumer items.
- ID-Brain: Dual-frequency specialty inlays that combine HF and UHF capabilities for item-level tagging, brand protection, supply-chain efficiency, logistics optimization, and consumer engagement.
- ID-Pixels: BLE-based smart labels available in battery-free and battery-assisted forms for sensing and tracking applications in retail, packaging, pharma, and asset visibility.
- ID-Sense-Sawblade: Sensor-integrated UHF tag family for temperature and humidity monitoring, especially in cold-chain and logistics environments.
- ID-Sawblade: UHF inlays built for industrial, supply-chain, and inventory applications, including difficult-to-tag materials and harsher operating conditions.
- ID-Gendipole: High-throughput UHF inlays for retail, industrial, and supply-chain labeling where speed, efficiency, and product authentication matter.
- ID-NXP NTAG®424 DNA: Secure NFC tag portfolio for mass-market authentication and connected product experiences in retail, electronics, food and beverage, and pharmaceutical use cases.
- ID-NXP ICODE® SLIX2: HF/NFC inlay family built around NXP ICODE SLIX2 for applications that require enhanced security, privacy, and multi-tag readability.
Target Customers
Identiv, Inc. serves organizations that need to authenticate, monitor, or track physical items throughout their lifecycle. Its core customer base includes pharmaceutical companies, healthcare providers, logistics operators, manufacturers, retailers, consumer goods brands, smart packaging programs, smart home device makers, and libraries.
It also works with packaging and label partners, converters, integrators, and software platform providers that embed Identiv, Inc. technology into broader connected-product solutions. The strongest fit is in regulated, operationally complex, or brand-sensitive environments where anti-counterfeiting, tamper evidence, cold-chain integrity, supply-chain visibility, consumer interaction, or automated inventory accuracy are critical requirements.
Cloud Integrations and Marketplace
- Wiliot Cloud: ID-Pixels BLE labels integrate with Wiliot Cloud to support item tracking, monitoring, counting, and sensing-driven supply-chain visibility.
- RELATIVITY™: Through its Tag-N-Trac partnership, Identiv, Inc. connects smart labels with the RELATIVITY™ SaaS platform for cold-chain visibility, traceability, and condition monitoring.
- Narravero: Identiv, Inc. integrates its NFC-based Digital Product Passport solutions with Narravero’s SaaS platform to support lifecycle transparency, compliance, and connected consumer experiences.
Key People
- Kirsten Newquist: Chief Executive Officer
- Ed Kirnbauer: Chief Financial Officer
- Manfred Mueller: Chief Strategy Officer
- Kim Macaulay: Senior Vice President, Sales, Marketing, and Business Development
- BY Koh: Vice President, Operations
- Michael Zehnpfennig: Vice President, Engineering
Key Facts
- Headquarters: Santa Ana, California, United States
- Employees: 155
- Annual Revenue: $21.5M
- Parent Company: None
- Subsidiaries: Approximately 7 subsidiaries, including ACIG TECHNOLOGY Corp., Microtech International Inc., Identiv GmbH, Identiv KK, and Identiv (Thailand) Company, Ltd.
- Publicly Listed: NASDAQ: INVE
