HYPR

HYPR’s mission is to improve the lives of security-minded leaders, their employees, and customers by helping organizations create trust in the identity lifecycle. The company aims to solve the long-standing problem of password security by eliminating traditional password systems and reinforcing authentication mechanisms. HYPR’s primary goal is to provide the strongest end-to-end identity security. This is achieved by combining modern passwordless authentication with adaptive risk mitigation, automated identity verification, and a simple, intuitive user experience, a method HYPR refers to as Identity Assurance.

Founded in 2014, HYPR has grown to become a recognized name in passwordless authentication, tested and proven in complex enterprise environments. The company is considered a leader in the field, with successful deployments in security-conscious organizations globally. HYPR is known for its innovative approach to identity security, aiming to make authentication both secure and user-friendly. The company has garnered a reputation for helping organizations reduce the risk of breaches by eliminating the centralized storage of credentials, thereby removing the primary target for hackers. Customer feedback often highlights the reliability and ease of use of HYPR’s solutions.

Offerings, Capabilities, and Integrations

HYPR provides an Identity Assurance Platform focused on passwordless multi-factor authentication (MFA), adaptive risk mitigation, and automated identity verification. HYPR’s core mission is to create trust throughout the identity lifecycle for organizations, their employees, and customers. This is achieved by combining strong, FIDO-certified passwordless authentication with a simple user experience. HYPR’s platform is designed to stop credential-based attacks, enhance security through automated identity verification, and combat identity fraud by analyzing contextual information and user behavior. A key competitive advantage for HYPR is its decentralized architecture and focus on true passwordless security, which differentiates it from traditional MFA providers that may not eliminate passwords entirely. HYPR’s solutions aim to improve user experience with faster logins and automated verification processes. The platform’s ability to integrate with existing identity and security tools allows for rapid deployment in complex environments. This comprehensive approach to identity security, emphasizing both robust protection and user convenience, contributes to HYPR’s reputation as a leader in passwordless authentication.

Products and Services

HYPR’s central offering is its Identity Assurance Platform, which encompasses several key products and capabilities. The flagship solution is True Passwordless Multi-Factor Authentication (MFA), designed to eliminate passwords and protect against phishing, credential stuffing, and other account takeover tactics. This is complemented by:

• HYPR Adapt: A risk-based authentication solution that continuously assesses real-time threats and adapts security policies accordingly. It utilizes advanced risk analytics and captures data from various sources like mobile devices and browsers to provide comprehensive threat visibility and enable personalized authentication experiences.
• HYPR Authenticate: This product focuses on stopping credential-based attacks with strong, intuitive authentication based on the FIDO passkey standard. It aims to simplify logins, remove user friction, and secure the workforce across various environments.
• HYPR Affirm: This solution provides multi-layered identity verification to prevent identity fraud. It automates and simplifies the identity verification process and helps ensure compliance with data security and privacy regulations. HYPR Affirm has seen strong adoption for use cases like employee onboarding fraud prevention and secure account recovery.

HYPR emphasizes a mobile-first user experience and aims to make authentication seamless for users. The company also offers robust integration capabilities with various identity providers (IdPs), Security Information and Event Management (SIEM) systems, and other security tools, including Okta, Microsoft Entra ID, Ping Identity, and Google Workspace. HYPR’s solutions are FIDO certified from end-to-end.

Target Customers

HYPR’s target customers are organizations across various sectors that require strong identity security and improved user experience. This includes security-minded leaders and their IT departments. Key industries that benefit from HYPR’s solutions include:

• Financial Services: Banks and other financial institutions leverage HYPR to protect sensitive customer data and transactions, enhance mobile payment security, and meet stringent regulatory requirements. Two of the four largest US banks are noted as HYPR customers.
• Critical Infrastructure: Companies in this sector utilize HYPR to secure access to critical systems and protect against cyber threats that could have significant real-world impact.
• Retail: Retailers can use HYPR to secure customer accounts and provide a smoother login and checkout experience.
• Healthcare: The healthcare industry is a key sector for HYPR, where protecting patient data and ensuring secure access for medical professionals are paramount.
• Large Enterprises and SMBs: HYPR’s solutions are designed to be scalable and can be deployed in complex enterprise environments as well as by small to medium-sized businesses (SMBs) looking to bolster their identity security.

These target customers benefit from HYPR’s products and services by stopping credential-based attacks, reducing the risk of data breaches, and simplifying the user authentication experience. By eliminating passwords and implementing adaptive risk mitigation, organizations can enhance their overall security posture, improve operational efficiency by reducing password-related IT costs, and ensure compliance with various security and privacy regulations. The focus on a frictionless user experience also helps in increasing adoption rates and productivity.

Cloud Integrations and Marketplaces

HYPR offers several cloud integrations and is present on major cloud marketplaces. HYPR’s integrations aim to extend and modernize existing identity infrastructure without needing to replace current systems. HYPR focuses on providing passwordless multi-factor authentication (MFA) across various platforms.

• Microsoft Azure: HYPR integrates with Microsoft Entra ID (formerly Azure AD) to provide phishing-resistant, FIDO-certified passkey-based MFA. This integration allows for passwordless login to Microsoft accounts and applications, including Microsoft 365. It is designed to cover Entra ID and hybrid environments, addressing the desktop MFA gap for Windows, MacOS, Linux, and VDI workstations. HYPR is listed on the Microsoft Azure Marketplace. HYPR Adapt also integrates with Microsoft Edge for Business to enhance enterprise security by correlating context-aware signals across browsers, workstations, and mobile devices.
• AWS Marketplace: HYPR True Passwordless™ MFA is available on the AWS Marketplace. This offering allows organizations to eliminate passwords and improve the user login experience with a high level of assurance, starting at the desktop and extending to Single Sign-On (SSO).
• Google Cloud Marketplace: A search for “HYPR” on the Google Cloud Marketplace (https://console.cloud.google.com/marketplace/browse?q=HYPR) did not yield any direct listings for HYPR’s core identity assurance products.
• Other Integrations: HYPR also integrates with other identity providers and services such as Okta, Ping Identity, ForgeRock, Google Workspace, and CrowdStrike. The integration with Google Workspace enables a passwordless experience for its users.

Key People

• CEO: Bojan Simic.
• President & COO: Roman Kadinsky.
• CTO: Baljeet Sandhu.
• SVP of Worldwide Sales: Douglas McLaughlin.
• Chief Architect: Robert Panebianco Jr.
• VP of People: Vy Chen.
• Chief Information Security Officer: Anton Gurov.
• VP of Finance: Sabrina Armer.
• VP of Customer Success: William Field.
• VP of Product Management: Rich Gibsen.
• VP of Operations: John Certo.

Key Facts

• Headquarters Location: New York, NY, United States.
• Number of Employees: Approximately 109-121.
• Annual Revenue: $10M – $50M.
• Parent Company: None.
• Subsidiary Companies: None.
• Publicly Listed: No.

Analyst Recognition

HYPR has been recognized by Forrester in its Total Economic Impact™ (TEI™) study. This study, based on customer interviews, analyzed the financial and operational benefits of implementing HYPR’s passwordless multi-factor authentication (MFA) solution. The study reported a return on investment (ROI) of 324% for organizations using HYPR. HYPR’s website also mentions a Forrester webinar discussing the state of identity-based security.

Information regarding specific technology categories or roles defined by Gartner, IDC, or Everest Group for HYPR was not prominently available in the provided search results. HYPR’s website highlights its FIDO Alliance board membership and various security certifications like SOC 2 Type II and ISO 27001, ISO 27017, and ISO 27018. It also mentions being named the best passwordless solution in the Cybersecurity Excellence Awards.

While the search results include mentions of Gartner, IDC, and Everest Group in the context of other companies or general market trends, specific recognitions of HYPR within their frameworks, such as Magic Quadrants, MarketScapes, or PEAK Matrix assessments, were not found. HYPR does feature analyst reports on its website, including one titled “Toward Converged Identity Assurance” by Cyber Hut analysts and “The Total Economic Impact of HYPR” by Forrester Consulting. Additionally, HYPR’s “2025 State of Passwordless Identity Assurance Report” features insights from a Principal Research Analyst at 451 Research.