HSO is a global business transformation partner focused exclusively on Microsoft technology. It helps organizations modernize core operations, unify data, adopt AI, and improve business performance through industry-specific software and professional services built around the Microsoft Cloud.
Its model combines consulting, implementation, integration, and ongoing optimization across business applications, data, analytics, cloud, and modern workplace. HSO is especially active where industry process complexity is high, pairing Microsoft platform depth with packaged solutions for financial services, professional services, retail, field service, manufacturing, public sector, and non-profit organizations.
Offerings, Capabilities, and Integrations
HSO delivers strategy, implementation, and run services across Microsoft Dynamics 365, Microsoft Azure, Microsoft 365, Teams, Power Platform, Microsoft Fabric, Copilot, and security technologies. Its capabilities span cloud strategy and architecture, infrastructure and security, application integration, low-code development, data platform modernization, analytics, AI solution development, and managed services.
The company emphasizes industry-specific configuration rather than generic deployment. It connects CRM, ERP, field service, collaboration, and analytics environments, then layers automation and governed AI on top. HSO also supports global rollouts and post-go-live optimization, helping customers standardize operating templates, integrate legacy and acquired systems, and scale Microsoft-based transformation programs across regions and business units.
Products and Services
- aec360: An AI-driven ERP and CRM business platform for architecture, engineering, and construction firms that supports marketing, business development, project delivery, finance, and workforce operations.
- fsi360: A financial services solution suite built on Microsoft Dynamics 365 for customer insight, business development, relationship intelligence, customer service, and finance-focused operational workflows.
- legal360: A Microsoft-based platform for law firms that combines CRM, relationship intelligence, experience management, client feedback, matter onboarding, automation, and analytics.
- retail360: A retail industry solution suite designed to improve operational visibility, inventory and supply chain performance, customer engagement, and data-driven decision-making.
- service360: A field service and repair operations suite that supports scheduling, service management, rental management, repair workflows, customer service, and business insights.
- Accelerate AI Enterprise Platform: HSO’s enterprise AI platform for creating, governing, and scaling role-based AI agents inside a customer’s Azure tenant using approved enterprise knowledge and policy controls.
- HSO Proposal Automation Agent: An AI agent that helps project teams generate RFP responses and statements of work by using historical proposals, case studies, pricing inputs, and approved knowledge sources.
- HSO Customer Service Agent: An AI-powered digital assistant for customer support that automates common inquiries, guides users through standard processes, and escalates more complex cases when needed.
- accounting360: A CRM and relationship intelligence platform for accounting firms that unifies marketing, business development, experience management, and practice intelligence on Microsoft Dynamics 365.
- consulting360: A Microsoft-powered PSA and ERP platform for consulting firms that brings together sales, project delivery, resource planning, finance, and HR in one system.
- Order Management Agent by HSO: An AI solution for automating order intake, validation, and creation across email, EDI, and Dynamics 365 workflows to improve speed and accuracy in order-to-cash processes.
- PayFlow Agent by HSO: A finance automation agent that handles vendor payment inquiries by analyzing emails, retrieving real-time Dynamics 365 Finance data, and sending accurate responses.
Target Customers
HSO primarily serves enterprise and upper mid-market organizations, especially those standardizing on Microsoft or replacing fragmented application estates with a Microsoft-centered operating model. It is particularly well suited to companies running complex, multi-entity, regulated, project-based, or service-intensive operations.
Its target sectors include manufacturing, financial services, professional services, retail, public sector, and non-profit. Within professional services and financial services, HSO has dedicated offerings for architecture, engineering, and construction firms, law firms, accounting firms, consulting firms, and organizations in banking, insurance, wealth, asset, and investment management.
Cloud Integrations and Marketplace
- Azure Marketplace: HSO has verified Azure Marketplace presence for consulting services and packaged offers spanning Azure integration, data and analytics accelerators, AI workshops, migration, and cloud assessments.
- Microsoft AppSource: HSO publishes Microsoft-based business applications in AppSource, including aec360, fsi360, legal360, retail360, and service360.
- Microsoft Azure: HSO builds and manages Azure-based cloud architecture, infrastructure, integration, data, AI, security, and managed services. Accelerate AI Enterprise Platform is designed to run inside the customer’s Azure tenant.
- Microsoft Dynamics 365: HSO’s industry suites and AI agents extend Dynamics 365 across CRM, ERP, finance, field service, customer service, and industry-specific workflows.
- Microsoft 365 and Teams: HSO integrates collaboration and knowledge workflows with Microsoft 365 and Teams, including AI-driven proposal, content, and user support experiences.
- Microsoft Power Platform and Microsoft Fabric: HSO uses Power Platform for low-code automation and Power BI-led analytics, and uses Microsoft Fabric as part of its modern data and AI platform services.
Key People
- Peter J. ter Maaten: Founder and CEO
- Steve Wilson: Chief Operating Officer
- David Riley: Chief Marketing Officer
- Eugenia Rodriguez Vidal: Group Director HR
- Jonathan Summers: US President & Managing Director
- Andrew Welch: CTO, Cloud Services
- Alan Kahn: Microsoft Alliance & Corporate Business Development Lead
- Sake Algra: Managing Director, HSO Netherlands
- David Little: Managing Director, HSO UK
- Bill Gardner: Managing Director, HSO Canada
Key Facts
- Headquarters: Amsterdam, North Holland, Netherlands
- Employees: 3,000+
- Annual Revenue: $500M-$1.0B
- Parent Company: Bain Capital
- Subsidiaries: Aware Group; Motion10
- Publicly Listed: No (privately held)
Analyst Recognitions
- Forrester: Strong Performer in The Forrester Wave™: Microsoft Business Applications Services, Q1 2026.
- Everest Group: Leader and Star Performer in the Microsoft Business Applications Services PEAK Matrix® Assessment 2025. Leader in the Microsoft Business Application CRM Services PEAK Matrix® Assessment 2025. Leader in the Microsoft Business Application ERP Services PEAK Matrix® Assessment 2025. Leader in the Low-code Application Development Services PEAK Matrix® Assessment 2024 – Focus on Microsoft Power Apps.
