GetResponse S.A. is a Gdańsk, Poland-based MarTech SaaS company focused on email marketing, lifecycle automation, and digital growth tools for businesses and creators. Built on more than 25 years in email, it has expanded from its autoresponder roots into a broader platform used across more than 180 countries for audience building, engagement, selling, and knowledge monetization.
The platform brings together AI-assisted content creation, campaign execution, automation, lead capture, websites, landing pages, webinars, and ecommerce-oriented workflows in one environment. GetResponse S.A. serves self-service users as well as higher-volume organizations through its MAX offering, positioning the company as a scalable option for businesses that want to consolidate marketing activity on owned channels.
Offerings, Capabilities, and Integrations
GetResponse S.A. centers its offering on helping organizations attract contacts, segment audiences, automate communication, and convert engagement into sales or recurring revenue. Its capabilities span lifecycle messaging, list growth, conversion optimization, analytics, and creator monetization, with AI used to speed up content generation and campaign setup.
The platform also supports multichannel execution beyond email, allowing teams to coordinate outreach, lead capture, and follow-up from one system. GetResponse S.A. maintains a broad integrations ecosystem and developer connectivity through native integrations, API access, and webhooks, enabling connections with ecommerce platforms, payment providers, CRMs, CMS tools, and partner applications such as Shopify, WooCommerce, Magento, WordPress, Stripe, PayPal, and Salesforce.
Products and Services
- Email marketing: Core email campaign and newsletter capability with templates, segmentation, analytics, and send-time optimization tools.
- Autoresponders: Automated follow-up emails that can be scheduled or triggered based on subscriber timing and behavior.
- Marketing automation: Visual workflow automation for behavior-based customer journeys and triggered communication across multiple touchpoints.
- SMS marketing: Trigger-based SMS campaigns for direct customer outreach, available through higher-tier MAX plans.
- AI Website Builder: No-code website builder with AI-guided setup, drag-and-drop editing, templates, and domain options.
- Landing Page Builder: AI-assisted landing page creation with drag-and-drop editing, templates, analytics, A/B testing, and SEO settings.
- Conversion Funnel: Ready-made funnel builder for lead generation, sales flows, webinar registration, follow-up automation, and order recovery.
- Forms and popups: Lead capture tools for embedded, hosted, and on-site signup forms and popups.
- GetResponse Webinars: Native webinar solution for live and on-demand sessions with chat, polls, screen sharing, file sharing, and mobile access.
- AI Course creator: Course-building tool for creating multimedia online courses with AI-assisted structure, quizzes, and certificates.
- Web push notifications: Browser-based notifications used with automation workflows to re-engage visitors and bring them back to a website.
- Premium newsletters: Paid newsletter capability that lets creators gate premium content and monetize subscriber access.
- AI Campaign Generator: OpenAI-powered tool that generates a landing page, welcome email, and newsletter from a short campaign brief.
- AI Product Recommendations: Additional ecommerce feature for MAX that personalizes product recommendations on websites and in emails.
- Transactional Email Service: API- or SMTP-triggered transactional messaging for confirmations, receipts, reminders, and other operational emails.
Target Customers
GetResponse S.A. targets entrepreneurs, startups, and small to midsize businesses that want an accessible platform for building an audience, running campaigns, and growing online without stitching together a large marketing stack. Its free and self-service plans are aimed at organizations launching newsletters, lead generation programs, landing pages, and basic automation.
It also serves ecommerce brands that need store integrations, customer segmentation, abandoned-cart recovery, and personalized marketing flows. Another clear segment is creators, educators, coaches, and knowledge-based businesses looking to sell courses or paid newsletters. For larger organizations and high-volume senders, GetResponse S.A. addresses enterprise needs through MAX plans with added scale, support, and advanced capabilities.
Cloud Integrations and Marketplace
- Microsoft AppSource: GetResponse Connector is listed in Microsoft AppSource for Office 365 Connectors, enabling users to receive notifications tied to GetResponse activity such as email opens, link clicks, purchases, new subscribers, unsubscribes, and survey events.
Key People
- Simon Grabowski: Founder & CEO
- Daniel Brzeziński: COO
- Bogusław Kołc: Chief Information Officer
- Abby Hehemann: Director of Product Marketing
- Michał Leszczyński: Head of Content and SEO
- John P. LoBrutto: Head of Affiliate Marketing
Key Facts
- Headquarters: Gdańsk, Pomeranian, Poland
- Employees: 300+
- Annual Revenue: Undisclosed
- Parent Company: None
- Subsidiaries: GetResponse Inc., GetResponse Tecnologias Brasil Ltda., and GetResponse Malaysia Sdn. Bhd.
- Publicly Listed: Private
