Fractal Analytics Limited is a global enterprise AI company founded in 2000 that helps large organizations embed AI into decision-making across growth, supply chain, pricing, customer experience, finance, and operations. Its model combines AI, engineering, and design to build and deploy end-to-end solutions that connect data, workflows, and business actions.
Fractal Analytics Limited serves large global enterprises, including Fortune 500 organizations, with a mix of customized AI solutions and proprietary products. Its approach is built around translating complex enterprise data into faster, measurable decisions, and it extends from strategy and solution design through deployment, testing, and continuous optimization. The company also maintains a strong product orientation spanning agentic AI, recruiting, image generation, healthcare assistance, sales enablement, revenue growth, and medical imaging.
Offerings, Capabilities, and Integrations
Fractal Analytics Limited delivers enterprise AI programs that span discovery and strategy, solution design, deployment, and ongoing optimization. Its capabilities include data and AI engineering, generative AI, agentic AI, machine learning operations, automation workflows, experimentation, decision intelligence, and human-centered design. The company emphasizes integration with existing enterprise data systems, legacy environments, and operational processes so AI can move from pilot use cases into production.
Fractal Analytics Limited also supports clients with cloud transformation, API integration, DevOps automation, compliance-aware deployment, and continuous model monitoring. Its delivery model is designed for large organizations that need scalable AI across business units, with support for structured and unstructured data, governed workflows, and enterprise adoption.
Products and Services
- Cogentiq: Agentic AI platform for enterprise intelligence and automation, with low-code agent building, enterprise connectivity, data integration, governance, and security.
- Cogentiq Invoice to Cash: Agentic AI product for invoice management, collections, deductions, credit, and cash application to improve cash flow, reduce DSO, and streamline receivables operations.
- Iqigai: GenAI-powered recruiting platform with recruiter and candidate agents, matching workflows, and customized assessments to improve hiring speed and quality.
- Kalaido.ai: Text-to-image generation platform built for Indian languages, supporting image creation, editing, upscaling, and content generation with safety guardrails.
- MarshallGoldsmith.ai: AI-powered executive coaching platform designed to extend leadership guidance through conversational interactions and enterprise integration.
- Vaidya.ai: AI health assistant focused on accessible healthcare guidance, multilingual interactions, report understanding, and patient support.
- Flyfish.ai: GenAI sales platform that supports product discovery through image and voice search, multilingual search, and AI-assisted shopping journeys.
- Asper.ai: AI platform for revenue growth management, demand optimization, and interconnected decision-making for consumer goods, manufacturing, and retail enterprises.
- Qure.ai: AI algorithms for medical imaging that support radiology workflows, lung cancer detection, stroke intervention, and tuberculosis screening.
- Crux Intelligence: Conversational decision intelligence platform that lets business users query enterprise data in natural language for descriptive, diagnostic, predictive, and prescriptive insights.
- Trial Run: Business experimentation platform that helps enterprises design, run, and learn from tests to improve commercial and operational decision-making.
- Customer Genomics: Hyper-personalization platform for next best experience decisioning, customer understanding, and real-time recommendations across marketing, sales, and service use cases.
Target Customers
Fractal Analytics Limited targets large enterprises that manage complex data estates, multiple business functions, and high-stakes operating decisions. Its ideal customers are organizations that need AI embedded into day-to-day workflows rather than isolated analytics projects.
The company has a strong focus on consumer packaged goods and retail, healthcare and life sciences, banking and financial services, insurance, technology, media and telecom, and industrials, manufacturing, and energy. Within those sectors, it serves business leaders across commercial growth, supply chain, pricing, finance, customer experience, claims, risk, and operational transformation teams.
Cloud Integrations and Marketplace
- AWS Marketplace: Fractal Analytics Limited maintains an AWS Marketplace seller presence and offers solutions such as Intelli Market and Trial Run, alongside broader AWS-based AI and analytics delivery.
- Microsoft Azure Marketplace: Fractal Analytics Limited has a substantial Microsoft Azure Marketplace presence, with Azure-based consulting and solution offerings for data modernization, forecasting, governance, and enterprise AI deployment.
- Google Cloud Marketplace: Fractal Analytics Limited has Google Cloud Marketplace presence through offerings such as Customer Genomics and supports Google Cloud-based AI, data, and MLOps deployments through its Google Cloud partnership ecosystem.
Key People
- Srikanth Velamakanni: Whole-Time Director and Group Chief Executive and Executive Vice-Chairman
- Rohan Haldea: Chairman & Non-Executive Director
- Pranay Agrawal: Non-Executive Director and Chief Executive Officer, Fractal USA
- Ashwath Bhat: Chief Financial Officer & Group Chief Financial Officer, Fractal
- Ajoy Singh: Chief AI Officer
- Shashidhar Ramakrishnaiah: Chief Technology Officer
- Rohini Aditya Singh: Chief People Officer
- Shailendra Pratap Singh: Chief Growth Officer
- Satish Avadhanam Raman: Chief Strategy Officer
- Raja Rajeswari Aradhyula: Chief Design Officer
Key Facts
- Headquarters: Mumbai, Maharashtra, India
- Employees: 5,722
- Annual Revenue: ₹27.65B
- Parent Company: None
- Subsidiaries: Over 30 subsidiaries and step-down subsidiaries, including Fractal Analytics Inc., Fractal Private Limited, Cuddle Artificial Intelligence Private Limited, Asper.AI Inc., and Analytics Vidhya Educon Private Limited.
- Publicly Listed: BSE: 544700; NSE: FRACTAL
Analyst Recognitions
- Forrester: Leader, The Forrester Wave™: Customer Analytics Services, Q2 2025. Notable Provider, The AI Services Landscape, Q1 2024.
- Gartner: Niche Player, Magic Quadrant for Marketing Mix Modeling Solutions, 2024. Representative Vendor, Market Guide for Generative AI Services for Banking, 2024. Representative Vendor, Market Guide for Analytics and Decision-Making Platforms for Supply Chain, 2024.
- Everest Group: Leader, Data and AI Services Specialists PEAK Matrix® Assessment – North America, 2025.
