Overview
Fortified’s mission is to help organizations and their people achieve their most ambitious goals by building software that simplifies, optimizes, and accelerates the value of technology. The company focuses specifically on database FinOps, connecting database performance with actual cloud costs, to give enterprises visibility and control over one of their most significant and often overlooked areas of technology spend. This focus shapes Fortified’s goal of moving database teams from reactive firefighting to proactive optimization.
As a team of database experts, engineers, and innovators, Fortified is dedicated to helping organizations scale technology with efficiency, not excess. The company’s market reputation is built on its commitment to FinOps observability for databases, pioneering a category that links infrastructure performance directly to business outcomes.
Offerings, Capabilities, and Integrations
Fortified provides FinOps observability solutions tailored for enterprise database environments, with a particular focus on SQL Server. The company’s flagship product, WISdom, is described as the first platform to connect database performance with actual cloud costs. Fortified’s competitive edge lies in its application of FinOps principles to the database layer, an area traditionally managed by engineering teams without visibility into cost impact. This approach allows Fortified to deliver intelligent monitoring, cost visibility, and workload analytics that drive measurable savings for its customers.
Products and Services
Fortified’s products and services are centered around FinOps observability for database environments, anchored by the WISdom platform. WISdom provides end-to-end visibility and control across four core capability areas:
Real-Time Performance Monitoring
WISdom’s intelligent monitoring delivers a 90% reduction in alert noise, catching problems before they impact users. Key capabilities include real-time health scores, pre-built deployment profiles, machine learning anomaly detection, top-down enterprise analytics, and automated alerting focused on critical issues.
Total Cost of Technology
WISdom connects every workload to its actual financial cost, not just CPU. The platform’s Total Cost of Code framework links individual queries to cloud and infrastructure spend, enabling teams to identify expensive code before it hits production. Customers report an average 30% reduction in database costs.
Migration and Capacity Planning
WISdom supports right-sizing cloud migrations from day one, using actual usage data rather than estimates. Capabilities include pre-migration workload assessment, cost forecasting, multi-cloud migration strategy, and post-migration optimization. The goal is eliminating over-provisioning through data-driven planning.
Code and Database Optimization
WISdom provides AI-powered query optimization recommendations, index recommendations based on actual workload patterns, and performance impact scoring. The platform proactively identifies bottlenecks before they cascade into larger issues.
Database FinOps Observability
Fortified positions itself as a pioneer in FinOps observability for databases, having introduced frameworks such as Total Cost of Code to help enterprises understand the true cost implications of database workloads and application design.
Target Customers
Fortified’s primary customers are enterprises running SQL Server environments, particularly organizations with large, complex database infrastructures where cloud costs and performance inefficiencies are significant business concerns. The company serves 500+ database professionals worldwide. Database administrators, engineering leaders, and FinOps practitioners are the core users of the WISdom platform.
Cloud Integrations and Marketplaces
Fortified WISdom is available on the Microsoft Azure Marketplace, listed under the publisher name Fortified Insight. The product is offered as a SaaS solution starting at $995.00/year, with volume discount pricing available directly through the sales team at sales-ops@fortified.com.
Microsoft Azure Marketplace
Fortified WISdom Enterprise – Database Workload Intelligence Solution is listed as a SaaS offering on the Azure Marketplace, reflecting the product’s strong alignment with SQL Server and Microsoft infrastructure environments.
There is no confirmed presence on the AWS Marketplace or Google Cloud Marketplace based on available information.
Key People
- Ben DeBow: CEO
- Douglas McDowell: COO
- Holt Kopkins: CTO
- Missy Kelly: Director of Operations
- Misha Capewell: Director of Marketing
- Blythe Morrow: Sr Director Partnerships and Channel
- Adi Cohen: Solution Architect
Key Facts
- Headquarters: Charlotte, North Carolina
- Founded: 2022
- Number of Employees: 10–20
- Parent Company: None
- Subsidiary Companies: None
- Publicly Listed: No
Analyst Recognition
Based on publicly available information, Fortified is not currently referenced in analyst reports from Gartner, Forrester, IDC, or Everest Group. The company positions itself as the category leader in FinOps Observability for databases, a niche it claims to have pioneered.
