Figure is an AI robotics company building general-purpose humanoid robots for real-world home and commercial environments. Its product progression moves from Figure 01, which established the initial platform, to Figure 02 for workforce deployment and Figure 03 for home use and scaled rollout. Figure positions this roadmap around a humanoid form factor designed to operate in spaces, tasks, and tools already built for people.
Figure pairs its humanoid hardware with Helix, its vision-language-action AI system for perception, reasoning, and control in real time. Beyond robot design, Figure is building in-house manufacturing capacity through BotQ and supporting software infrastructure to increase production throughput and prepare its systems for broader deployment.
Offerings, Capabilities, and Integrations
Figure combines electric humanoid hardware, embodied AI, and vertically integrated manufacturing. Helix enables robots to interpret natural language, perceive their surroundings, and execute actions autonomously, while Figure 03 was redesigned with new sensing, hand systems, improved audio, wireless charging, and high-speed data offload to support learning in home and commercial settings.
Its capabilities extend from household tasks such as laundry, cleaning, and dishwashing to workforce use cases such as logistics handling and automotive pick-and-place work. Figure also supports fleet learning and scale-up through internal manufacturing systems, data collection, and production infrastructure intended to move humanoids from prototype programs toward higher-volume deployment.
Products and Services
- Figure 03: Third-generation humanoid robot designed for Helix, home environments, and scaled commercial deployment, with redesigned sensing, hands, improved audio, wireless charging, and manufacturing-oriented updates.
- Helix: Figure’s generalist humanoid vision-language-action AI system that unifies perception, movement, and reasoning on board and in real time, allowing robots to learn and acquire new skills over time.
- Figure 02: Second-generation humanoid robot built for workforce deployment, with improved hand dexterity, a torso-integrated battery, and real-world operational learnings from production use at BMW Group Plant Spartanburg.
- Figure 01: First-generation humanoid robot that took its first steps in May 2023 and established the hardware foundation for later Figure robot generations.
- Helix 02: A newer Helix model focused on full-body autonomy, using a single neural system to control the robot directly from pixels for dexterous, long-horizon tasks across an entire room.
Target Customers
Figure targets organizations looking to automate repetitive, labor-constrained, or physically demanding work in human-designed environments, especially manufacturing, logistics, warehousing, and retail. Its BMW deployment demonstrates fit for automotive production workflows, while its home-focused Figure 03 roadmap and Brookfield partnership indicate a growing focus on residential settings and broader commercial environments that need adaptable humanoid automation rather than fixed single-purpose robotics.
Key People
- Brett Adcock: Founder & CEO
- Kyle Edelberg: Chief Engineer
- Logan Berkowitz: Vice President of Business Operations
Key Facts
- Headquarters: San Jose, California, United States
- Employees: Approximately 500
- Annual Revenue: Undisclosed
- Parent Company: None
- Subsidiaries: None
- Publicly Listed: Privately held
