Allytics Tech Perspectives

Allytics Tech Perspectives

Allytics Tech Perspectives

Entrust

Entrust’s mission is to keep the world moving safely by enabling trusted identities, payments, and digital infrastructure. Entrust focuses on delivering solutions that ensure a high level of trust in every interaction its customers facilitate. The company’s goal is to provide an unmatched breadth of digital security and credential issuance solutions. These solutions are critical for multi-cloud deployments, mobile identities, hybrid work environments, machine identity, electronic signatures, and encryption.

Entrust is recognized as a global leader in identities, payments, and data protection. The company has a strong market reputation, with many of the world’s most entrusted organizations relying on its services. Entrust is considered a leader in innovation within the global holistic TLS certificate market. Its commitment to security and enabling trust forms the core of its market standing.

Offerings, Capabilities, and Integrations

Entrust provides a comprehensive portfolio of identity-centric security solutions, encompassing identity verification, secure payments, and data protection. Its offerings span digital and physical credential issuance, identity and access management (IAM), hardware security modules (HSMs), public key infrastructure (PKI), and digital signing solutions. This integrated approach, combining software and hardware, allows Entrust to secure the entire identity lifecycle, from onboarding to ongoing access and transactions. Entrust’s capabilities in AI-enabled identity verification, multi-factor authentication, passwordless access, and encryption help organizations establish Zero Trust frameworks and secure multi-cloud environments. The company’s ability to provide scalable solutions for diverse sectors, including finance, government, and healthcare, and its focus on compliance with global standards, contribute to its reputation as a trusted partner in digital security and credential issuance. Entrust’s solutions integrate with a wide range of technology partners and platforms, including SAML applications, VPNs, Microsoft Azure Active Directory, and various cloud services, enhancing their adaptability and ease of deployment.

Products and Services

Entrust offers a broad array of products and services focused on identity, payment, and data security. Key product categories include:

  • Identity and Access Management (IAM): Solutions include Identity as a Service (IDaaS) for cloud-based multi-factor authentication (MFA), passwordless access, and single sign-on (SSO); Identity Enterprise for on-premise IAM; and Identity Essentials for MFA in Windows environments. A newer offering in this area is an AI-powered face biometric authentication tool for its IDaaS platform, allowing biometric data to be stored on a user’s mobile device.
  • Issuance Systems: Entrust provides both central and instant issuance systems for financial cards, government IDs, and passports. This includes systems for high-volume card personalization and delivery, as well as solutions for instant, in-branch card issuance. The Entrust Artista RS4 Instant Issuance System is a newer product in this category, replacing the Artista CR825. Flagship products in card issuance have included the ENTRUST Sigma DS1 and DS2, and the Datacard MX Series, such as the MX2100.
  • Hardware Security Modules (HSMs): The nShield HSMs provide a hardened environment for cryptographic processing, key generation and protection, and encryption. These are available as on-premise devices or as a service (nShield as a Service). The nShield 5 HSM product suite has achieved FIPS 140-3 certification.
  • Public Key Infrastructure (PKI): Entrust offers on-premises, cloud (PKI as a Service), and managed PKI solutions for issuing and managing digital certificates to secure users, applications, devices, and IoT ecosystems. This includes Certificate Authority software and managed services.
  • Digital Signing Solutions: Entrust provides solutions for electronic and digital signatures, including document signing certificates, code signing certificates, and email signing, underpinned by its PKI capabilities.
  • Cloud Security Posture Management (CSPM): Entrust CloudControl offers automated security and compliance management for cloud infrastructure platforms.
  • Identity Verification (IDV): Solutions for verifying identities using AI-powered proofing, biometric verification, and document validation. This includes the Onfido Identity Verification solution.
  • Key Management and Encryption: Solutions for managing cryptographic keys and encrypting data across various environments.
  • Certificate Services: Entrust provides a range of digital certificates, including SSL/TLS certificates (Standard Plus OV, Wildcard OV, Multi-Domain EV), Verified Mark Certificates, and S/MIME certificates, available via subscription.

Target Customers

Entrust serves a diverse global clientele across various sectors, including financial institutions, governments, healthcare organizations, and enterprises of all sizes. Its solutions are designed to meet the complex security and compliance requirements of these industries. Financial institutions benefit from Entrust’s secure card issuance (both central and instant), digital payment solutions, and fraud prevention capabilities. Government agencies utilize Entrust’s technologies for secure citizen eID programs, e-passport issuance, and secure access to e-government services. Healthcare organizations leverage Entrust solutions to protect patient data and enable secure access for healthcare workers and administrators. Enterprises across various industries use Entrust’s IAM, PKI, HSMs, and digital signing solutions to secure corporate networks, protect sensitive data, enable secure remote access, and ensure the integrity of digital workflows. Entrust’s offerings help these organizations facilitate secure interactions, protect critical data, manage identities, and comply with industry regulations, ultimately enabling them to build trust with their customers and users.

Cloud Integrations and Marketplaces

Entrust offers a range of cloud integrations and maintains a presence on major cloud marketplaces, enabling customers to utilize its security solutions within their cloud environments.

  • Microsoft Azure: Entrust provides multiple integrations and listings on the Microsoft Azure Marketplace.
    • Entrust Identity as a Service (IDaaS) is available on the Azure Marketplace. This cloud-based Identity and Access Management (IAM) platform offers multi-factor authentication (MFA), passwordless authentication, single sign-on (SSO), and adaptive risk-based authentication. It integrates with Microsoft Active Directory, Entra ID (formerly Azure Active Directory), and Entra Conditional Access.
    • Entrust Connect for Microsoft Azure is a native Azure portal web application that allows enterprises to manage the complete lifecycle of public TLS/SSL certificates from within Azure. It integrates with Azure Key Vault to store and manage these certificates.
    • Entrust PKI as a Service (PKIaaS) is available on the Azure Marketplace and allows customers to deploy and scale Public Key Infrastructure in a hybrid cloud model, reducing the need for on-premises hardware. It supports various use cases with pre-built secure solutions.
    • Entrust KeyControl supports Bring Your Own Key (BYOK) for Microsoft Azure, allowing organizations to manage their encryption keys for workloads in Azure. Entrust KeyControl can be deployed from the Azure Marketplace as a virtual hard disk (VHD).
    • Entrust nShield HSMs integrate with Microsoft Azure Key Vault to safeguard cryptographic keys used in the cloud.
    • IntelliTrust Authentication Service integrates with Microsoft Azure Active Directory Conditional Access to provide adaptive authentication.
  • Amazon Web Services (AWS): Entrust has a presence on the AWS Marketplace and offers integrations for its services.
    • Entrust Identity as a Service (IDaaS) is available on the AWS Marketplace. This solution provides MFA, passwordless login, adaptive MFA, SSO, and role-based access control to secure workforce and customer identities.
    • Entrust KeyControl offers Bring Your Own Key (BYOK) functionality for AWS, enabling customers to manage their cryptographic keys for encrypted workloads in AWS. It can be deployed as an Amazon Machine Image (AMI) from the AWS Marketplace. AWS Key Management Service (KMS) integrates with Entrust KeyControl, allowing customers to use their own keys managed by KeyControl.
    • Entrust Cloud Integration Option Pack (CIOP) provides tools to create cryptographic keys using an nShield HSM and securely export them to AWS.
  • Google Cloud Platform (GCP): Entrust solutions integrate with Google Cloud and are available on its marketplace.
    • Entrust KeyControl supports Bring Your Own Key (BYOK) for Google Cloud Key Management Service (KMS). This allows customers to manage their encryption keys externally in KeyControl for use in GCP services like BigQuery and Google Compute Engine. Entrust KeyControl can be deployed from the Google Cloud Marketplace as a Google Cloud Image (GCI).
    • Entrust Cloud Integration Option Pack (CIOP) enables users to generate cryptographic keys in their own environment using nShield HSMs and securely export them for use in Google Compute Engine.
    • While not a direct Entrust product, EDB Postgres AI Cloud Service on the Google Cloud Marketplace mentions “Entrust EDB to manage the database,” indicating a partnership or trust relationship in that context.
    • Entrust Identity Essentials is listed as having an integration with Google Cloud Platform.

Entrust’s Identity as a Service (IDaaS) also offers off-the-shelf integrations for various SAML cloud applications, RADIUS and VPN services, and OIDC applications. Specific SAML cloud app integrations mentioned include G Suite (now Google Workspace). Entrust Identity Enterprise also integrates with Google Workspace for enhanced security.

Key People

  • President and Chief Executive Officer: Todd Wilkinson.
  • President, Payments & Identity: Tony Ball.
  • President, Digital Security Solutions: Bhagwat Swaroop.
  • Chief Financial Officer: Kurt Ishaug.
  • Chief Marketing Officer: Karen Kaukol.
  • Chief Customer Officer: Harini Gokul.
  • Chief Human Resources Officer: Kelsey Holthus.
  • Chief Legal and Compliance Officer: Lisa Tibbits.
  • Chief Information Officer: Anudeep Parhar.
  • Senior Vice President, Product Development and General Manager, Credential Issuance Solutions: Mike Baxter.
  • Senior Vice President of Operations: Jeff Smolinski.
  • Senior Vice President, Business Development: Matt Stern.

Key Facts

  • Headquarters Location: Minneapolis, MN, USA.
  • Number of Employees: Approximately 2,500-3,800.
  • Annual Revenue: Approximately $716.2M – $883.5M.
  • Parent Company: None (Entrust is a privately held company; it was previously acquired by Datacard Group, which then rebranded as Entrust Datacard and subsequently as Entrust Corp.).
  • Subsidiary Companies: More than 5, including HyTrust, Inc., WorldReach Software, and Onfido. An older SEC filing lists Entrust Limited (Canada), Entrust (Europe) Limited, Entrust GmbH (Germany), Entrust Technologies (Switzerland) GmbH, Entrust International L.L.C. (Delaware), CygnaCom Solutions, Inc. (Virginia), Orion Security Solutions, Inc. (Virginia), enCommerce, Inc. (California), Business Signatures Corporation (California), enCommerce Limited (England), and Entrust Japan Co. Ltd.
  • Publicly Listed: No (Entrust Corp. is a privately held company). There is a separate entity, Entrust Inc. (7191), that trades on the Tokyo Stock Exchange, but this appears to be a different company.

Analyst Recognition

Entrust has been recognized by several leading analyst groups across various technology categories. These recognitions highlight Entrust’s position and capabilities in the global security market.

  • Gartner: Entrust was named a Leader in the 2024 Gartner Magic Quadrant for Identity Verification. This recognition followed Entrust’s acquisition of Onfido. Gartner also recognized Entrust as a Challenger in the Gartner Magic Quadrant for Access Management for the second consecutive year in 2024.
  • IDC: Entrust was named a Major Player in the 2023 IDC MarketScape Worldwide eSignature Software report. IDC has also published reports and analyses on Entrust’s digital signing solutions and its position in the identity and digital trust market. An older IDC MarketScape from 2021 also assessed Entrust’s eSignature software.
  • Forrester: Entrust was recognized as a Strong Performer in The Forrester Wave™: Customer Identity and Access Management Solutions, Q4 2024. Forrester has also collaborated with Entrust on topics such as cryptographic security posture management and conducted a Total Economic Impact (TEI) study on Onfido (now part of Entrust), highlighting its ROI. Forrester also mentioned Entrust’s intent to purchase Onfido in its Q1 2024 Workforce Identity Platforms Wave.
  • Everest Group: There is no specific information available in the search results regarding recent recognitions of Entrust by Everest Group in its PEAK Matrix assessments for relevant technology categories.
Entrust

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