Elastic

Elastic is a search company that aims to help people and organizations turn endless data possibilities into real results through the power of Search AI. Its core mission is to make data easily accessible, actionable, and valuable for everyone, enabling them to find the answers that matter from all data, in real-time, and at scale. Elastic’s goals revolve around empowering organizations by providing powerful search, observability, and security solutions built on the Elastic Search AI Platform. The company strives to deliver scalable search and data platforms, enable real-time data analytics, and provide comprehensive security solutions.

Elastic is recognized in the IT industry for its search and analytics solutions, with its products used by a significant number of Fortune 500 companies. The company is known for its popular open-source-rooted technologies, including Elasticsearch and the Elastic Stack (Elasticsearch, Kibana, Beats, and Logstash), which are used for a variety of use cases such as application search, logging, security analytics, and observability. While its move towards more proprietary features has drawn some criticism regarding its commitment to open source, Elastic is generally viewed as a credible player in its industry, with a reputation for providing reliable services and fostering innovation in search-powered AI.

Offerings, Capabilities, and Integrations

Elastic N.V. is a data analytics company that provides solutions for search, observability, and security. Its core offering, the Elastic Stack, is a suite of software products designed to ingest, store, search, analyze, and visualize data in real-time, regardless of format or source. This platform enables users to build tailored experiences and derive insights from large volumes of structured and unstructured data. Elastic’s capabilities in handling diverse data types, including text, numeric, and geospatial data, combined with its speed, scalability, and AI-powered features, give it a competitive edge. The company’s solutions are available as self-managed software and as hosted SaaS offerings on major cloud providers like AWS, Google Cloud, and Microsoft Azure. This flexibility, along with a strong open-source foundation and a focus on enterprise-grade solutions, contributes to Elastic’s reputation for enabling organizations to harness their data effectively for various use cases.

Products and Services

Elastic’s product portfolio is centered around the Elastic Stack and three primary solutions built upon it: Elastic Enterprise Search, Elastic Observability, and Elastic Security. The company also offers Elastic Cloud, a family of SaaS offerings.

• Elastic Stack: This is Elastic’s flagship offering and forms the foundation of its platform. It consists of several core components:
  • Elasticsearch: A distributed, open-source search and analytics engine built for speed, scale, and AI applications. It stores and indexes various data types for fast search and analysis. Elasticsearch is considered the heart of the Elastic Stack.
  • Kibana: A data visualization and exploration tool that allows users to create interactive charts, graphs, and dashboards from data stored in Elasticsearch.
  • Logstash: A server-side data processing pipeline that ingests data from multiple sources, transforms it, and sends it to a “stash” like Elasticsearch.
  • Beats: Lightweight, single-purpose data shippers that send data from hundreds or thousands of machines and systems to Logstash or Elasticsearch. Specific Beats include Filebeat (for log files), Metricbeat (for metrics), Packetbeat (for network data), Winlogbeat (for Windows event logs), Auditbeat (for audit data), and Heartbeat (for uptime monitoring).
• Elastic Enterprise Search: This solution enables organizations to build powerful search experiences for their websites, applications, and workplace content.
• Elastic Observability: This solution provides a unified view of logs, metrics, and APM traces, helping organizations monitor the health and performance of their applications and infrastructure.
• Elastic Security: This solution combines SIEM (Security Information and Event Management) and endpoint security capabilities to help organizations prevent, detect, investigate, and respond to threats. It leverages advanced analytics and threat intelligence.
• Elastic Cloud: A family of SaaS offerings that includes hosted Elasticsearch, Elastic App Search Service, and Elastic Site Search Service. Elastic Cloud allows customers to deploy, operate, and scale Elastic products on public cloud platforms like AWS, Google Cloud, and Microsoft Azure. It offers both hosted and serverless options.
• Elastic AI Assistant: Integrates generative AI capabilities to help users distill alerts, automate tasks, and get tailored guidance.
• Elasticsearch Relevance Engine (ESRE): Enhances search relevance with AI features and provides developers with integration capabilities for large language models.
• Professional Services: Elastic provides consulting and training services to help customers develop, deploy, and manage its software.

Elastic continues to innovate, with a recent focus on AI-driven capabilities, including generative AI use cases and the Elasticsearch Relevance Engine. The Elastic Stack, particularly Elasticsearch, remains its flagship product.

Target Customers

Elastic targets a wide range of customers, from individual developers and small to medium-sized businesses (SMBs) to large enterprise customers, including more than 50% of the Fortune 500. The company’s solutions are utilized across various industries, such as technology, financial services, healthcare, retail, manufacturing, government, automotive, and e-commerce. Organizations like BMW, Booking.com, Comcast, Sprint, SoftBank, Uber, Walgreens, Tinder, Adobe, eBay, Wikipedia, Yelp, Lyft, and Netflix use Elastic’s technology.

Target customers benefit from Elastic’s products and services by being able to ingest, search, analyze, and visualize vast amounts of data in real-time. This enables them to power a variety of use cases, including application search, site search, enterprise search, log analytics, metrics monitoring, application performance management (APM), security analytics, business analytics, and AI-driven applications. Ultimately, Elastic helps organizations improve operational efficiency, enhance customer experiences, protect against cyber threats, and make data-driven decisions.

Cloud Integrations and Marketplaces

Elastic offers its Elastic Cloud services with integrations and listings on major cloud marketplaces, including Amazon Web Services (AWS), Microsoft Azure, and Google Cloud. This allows users to deploy Elastic’s search, observability, and security solutions within their preferred cloud environments.

• Amazon Web Services (AWS): Elastic Cloud is available on the AWS Marketplace. This enables users to deploy Elastic as a native experience from the AWS Console. The integration allows for consolidated billing through AWS and drawing against AWS Enterprise Agreements. Elastic offers numerous integrations with popular AWS services, such as Amazon S3, Amazon ECS with AWS FireLens, and Amazon Kinesis Data Firehose. Users can start with a 7-day free trial when subscribing through the AWS Marketplace. Elastic Cloud on AWS supports features like data tiering, automated snapshots, and blue/green deployment upgrades.
• Microsoft Azure: Elastic Cloud (Elasticsearch) is available on the Azure Marketplace and features a native integration with the Azure portal. This allows for simplified onboarding, unified billing through Azure, and single sign-on capabilities. Users can provision and manage Elastic resources directly through the Azure portal. The integration facilitates the forwarding of subscription activity and resource logs to Elastic and allows for the deployment of Elastic agents on virtual machine hosts. Elastic provides over 20 integrations with Azure services, including Azure Event Hub. Users can choose between Elastic Cloud Hosted and Elastic Cloud Serverless when deploying through Azure Marketplace. Elastic was recognized by Microsoft as a 2023 Worldwide and US Partner of the Year for its Commercial Marketplace business and Business Transformation work.
• Google Cloud: Elastic Cloud is available on the Google Cloud Marketplace. This allows users to subscribe to Elastic Cloud directly from the Google Cloud Platform (GCP), with billing consolidated into the GCP bill. Elastic offers Elastic Cloud Serverless on Google Cloud Marketplace, built on a Search AI Lake architecture leveraging Google Cloud Storage. This serverless option combines storage, separate compute, low-latency querying, and AI capabilities. Elastic provides nearly 20 integrations with Google Cloud services, such as Google Cloud Storage and Pub/Sub. Elastic was recognized with Google Cloud Partner of the Year Awards in artificial intelligence in 2025.

Elastic enables users to ingest data from various sources across single cloud, multi-cloud, or on-premises environments using tools like Elastic Agent, Beats, Logstash, and a web crawler. The company provides numerous data integrations for cloud-native infrastructure, applications, security activity, and content repositories.

Key People

• Chief Executive Officer & Board Member: Ashutosh Kulkarni.
• Founder, Chief Technology Officer & Board Member: Shay Banon.
• Chief Financial Officer, Principal Financial & Accounting Officer: Navam Welihinda.
• Chief Product Officer: Ken Exner.
• Chief Marketing Officer: Mathew Donoghue.
• Chief Customer Officer: Rick Laner.
• Chief Legal Officer & Corporate Secretary: Carolyn Herzog.
• Chief Human Resources Officer: Joanna Daly.
• Chief Revenue Officer: Mark Dodds.
• Chairman & Lead Independent Director: Chetan Puttagunta.
• Co-Founder & Independent Non-Executive Director: Steven Schuurman.
• Founder: Uri Boness.

Key Facts

• Headquarters Location: Amsterdam, the Netherlands; Mountain View, California, USA.
• Number of Employees: 3,187 (as of April 30, 2024).
• Annual Revenue: $1.267 billion (for fiscal year ended April 30, 2024).
• Parent Company: None.
• Subsidiary Companies: More than 20, including Elasticsearch, Inc., Endgame, Inc., Swiftype, Inc., Prelert Inc., and Elastic Technologies (Israel) Ltd.
• Publicly Listed: Yes, traded on the New York Stock Exchange (NYSE: ESTC).

Analyst Recognition

Elastic has been recognized by Gartner, Forrester, and IDC in several technology categories. There was no specific mention of Elastic in recent Everest Group PEAK Matrix® assessments found for the company itself, although a technology partnership with NTT DATA, a company assessed by Everest Group, was noted.

• Gartner: Elastic was named a Leader in the 2024 Gartner® Magic Quadrant™ for Observability Platforms. This recognition is based on Gartner’s evaluation of Elastic’s Ability to Execute and Completeness of Vision in the observability platforms market. Elastic was previously recognized as a Visionary in the 2022 Gartner Magic Quadrant for Application Performance Monitoring and Observability for two consecutive years. Elastic was also recognized in the 2021 Gartner Magic Quadrant for SIEM.
• Forrester: Forrester Research recognized Elastic as a Leader in The Forrester Wave™: Security Analytics Platforms, Q4 2022. Elastic received the highest score in the strategy category in this Wave. Elastic was also named a Strong Performer in The Forrester Wave™: AI for IT Operations (AIOps), Q4 2022. Additionally, Elastic was named a Strong Performer in the 2022 Forrester Endpoint Detection and Response Providers Wave. In 2023, Forrester identified Elasticsearch as a “Strong Player” in cognitive search and vector databases.
• IDC: IDC named Elastic a Leader in the IDC MarketScape: Worldwide SIEM for Enterprise 2024 Vendor Assessment. This is an progression from its position as a Major Player in the IDC MarketScape: Worldwide SIEM 2022 Vendor Assessment. Elastic was also recognized as a Leader in the IDC Marketscape report for Knowledge Discovery.