Domo is a cloud-native software company that specializes in business intelligence and data analytics. The company’s mission is to put data to work for everyone, from the CEO to frontline workers, by making data accessible and actionable. Domo aims to help organizations optimize their business by connecting people with the data and insights needed to improve results. Its platform integrates data from numerous sources and provides user-friendly dashboards, AI-powered tools, and data-driven apps to facilitate faster, better-informed decisions.
In the market, Domo is regarded as a significant player in the business intelligence industry. The company generally receives positive reviews for its platform’s ease of use, powerful data integration, and effective visualization capabilities. Domo is often praised for enabling a data-centric culture within organizations. However, a frequently cited drawback is its consumption-based pricing model, which some users find to be expensive. While basic features are considered intuitive, mastering more advanced functionalities can present a learning curve.
Offerings, Capabilities, and Integrations
Domo is a cloud-native platform specializing in business intelligence, AI-powered analytics, and data visualization. Its primary offering is a comprehensive, single-platform solution designed to provide real-time access to business data for decision-makers across an organization with minimal IT involvement. Domo’s platform integrates data from a multitude of sources, transforms it into actionable insights, and allows users to create and share interactive dashboards and applications. This end-to-end approach, combining data integration, analytics, and app creation in a cloud-first environment, gives Domo a competitive edge by facilitating speed of deployment and high user adoption rates.
Key capabilities of the Domo platform include robust data integration with over 1,000 pre-built connectors for both cloud and on-premise sources, advanced data visualization with more than 150 chart types, and embedded analytics for integrating dashboards into other applications. Domo also offers a low-code app creation environment, known as App Studio, and tools for data science, including automated machine learning and Jupyter Workspaces integration. The platform is built for security and governance, with features to manage data access and ensure compliance. Domo integrates with a wide array of business tools and data warehouses, such as Salesforce, Snowflake, Google BigQuery, and Microsoft Office Suite, allowing for a centralized view of business operations.
Products and Services
Domo’s offerings are centered around its comprehensive business intelligence platform, which functions as its flagship product. This platform provides a suite of tools for data integration, analytics, and the creation of data-driven applications. Specific products and services within the platform include:
- Domo Platform: The core cloud-based offering that combines data connection, data transformation (ETL), visualization, and predictive analytics in a single suite. It is designed for both technical and non-technical users to explore and act on data.
- Domo.AI: A suite of artificial intelligence tools that enables users to perform chat-style data exploration, create and manage machine learning models, and deploy AI-driven insights. It includes features for natural language processing and data forecasting.
- App Studio: A low-code development tool that allows users to build custom analytics applications using live data. This includes a Report Builder for creating customized, branded reports.
- Domo Everywhere: An embedded analytics product that enables users to embed interactive Domo dashboards and reports directly into external applications and portals.
- Data Integration: Domo provides extensive connectivity with over 1,000 pre-built connectors to various cloud, on-premise, and file-based data sources. This includes Domo Workbench for secure on-premise data uploading.
- Magic ETL: A drag-and-drop data transformation tool that allows users to visually define and sequence data operations without scripting. For more advanced users, SQL dataflows are also available.
- Agent Catalyst: Announced in 2025, this toolkit within the AI platform allows users to create their own autonomous AI agents to manage and automate workflows.
Target Customers
Domo’s primary focus is on business-to-business (B2B) clients, serving a wide spectrum of companies from small to medium-sized businesses (SMBs) to large enterprises. The platform is designed to be scalable, catering to the needs of various organizational sizes and industries. As of early 2025, Domo’s customer base exceeded 2,600 organizations. Geographically, the majority of its customers are in the United States.
Key users within its client organizations are typically decision-makers such as C-level executives, directors, and managers who rely on data-driven insights for strategic planning. Domo’s platform benefits these customers by providing a unified, real-time view of business data, which helps in monitoring key performance indicators (KPIs) and making informed decisions quickly. The user-friendly interface and self-service capabilities are designed to democratize data access across an organization, empowering both business users and data professionals. Domo serves a diverse range of industries, with a significant presence in information technology, manufacturing, services, healthcare, and finance. Companies like United Health Group, Target, and Cisco Systems are recorded users of Domo’s platform.
Cloud Integrations and Marketplaces
Domo offers a range of cloud integrations and maintains a presence on major cloud marketplaces, allowing for connection to various data sources and streamlined procurement.
- Amazon Web Services (AWS)
Domo provides native, bi-directional integration with AWS and offers over 20 connectors for various AWS services, including Amazon S3, Amazon Redshift, Amazon RDS, Amazon Athena, and Amazon Aurora. This integration allows users to connect, visualize, and collaborate on AWS data. Domo’s platform can also leverage AWS AI capabilities like Bedrock and SageMaker. Domo is available for purchase on the AWS Marketplace.
- Microsoft Azure
Domo’s data experience platform is available in the Microsoft Azure Marketplace. This allows customers to utilize the Azure cloud platform for streamlined deployment and management. Domo is also a member of the Microsoft Azure Consumption Commitment (MACC) program, enabling eligible organizations to procure its platform directly through the marketplace. Domo features native integrations with Azure and offers connections for services such as Microsoft Azure Data Factory, Microsoft Dynamics, and Microsoft SQL Server.
- Google Cloud
Domo is available on the Google Cloud Marketplace. The platform integrates with Google Cloud services, allowing users to connect to and manage data in Google Cloud. Specific connectors are available for services like Google BigQuery and Google Cloud Storage. These integrations enable users to use Domo’s tools to transform and build applications on their Google Cloud data without moving it.
Key People
- Chief Executive Officer: Josh James
- Chief Technology Officer, EVP of Product: Daren Thayne
- Chief Operating Officer: Mark Maughan
- Chief Legal Officer: Alexis Coll
- Chief Financial Officer: Tod Crane
- Chief Revenue Officer: RJ Tracy
- Chief Analytics Officer, SVP of Product: Ben Schein
- Chief Strategy Officer: Mohammed Aaser
- President, International: Jeff Skousen
- Chief Human Resources Officer: Dr. Chelsea Madsen
Key Facts
- Headquarters: American Fork, Utah, United States.
- Number of Employees: 824.
- Annual Revenue: $317.0 million.
- Parent Company: None.
- Subsidiary Companies: Domo Business Services India Pvt Ltd.
- Publicly Listed: Yes, on NASDAQ (DOMO).
Analyst Recognition
Domo is recognized by several major analyst groups for its capabilities in the business intelligence and analytics market.
- Gartner positions Domo as a Challenger in its 2024 Magic Quadrant for Analytics and BI Platforms. The firm notes that analytics and business intelligence platforms are used to model, analyze, and share data.
- Forrester identifies Domo as a Strong Performer in its Q2 2025 Forrester Wave for Business Intelligence Platforms. Forrester’s evaluation is based on criteria that include current offering, strategy, and customer feedback.
- IDC names Domo a Leader in its 2022 MarketScape for U.S. Business Intelligence and Analytics Platforms. The IDC MarketScape report highlighted speed to deployment as one of Domo’s strengths.
No specific recognitions for Domo from the Everest Group were identified.
