Creatio develops agentic CRM and workflow automation software centered on a no-code platform and embedded AI. Its portfolio brings together application building, process orchestration, and CRM for sales, marketing, and service on a shared architecture, giving organizations one environment for customer-facing and operational workflows.
The company emphasizes natural-language and visual design, composable architecture, and built-in governance so teams can create applications, automate processes, and deploy AI agents with less dependence on traditional coding. This positions Creatio as a platform-led option for organizations pursuing both CRM modernization and broader workflow automation. Beyond packaged CRM applications, Creatio extends the platform through its marketplace, connectors, and industry-focused solutions to help customers roll out automation faster and adapt it as business needs change.
Offerings, Capabilities, and Integrations
Creatio’s platform capabilities span no-code application design, business process management, case management, AI-driven development, governance automation, analytics, dashboards, mobile experiences, and application lifecycle management. It is designed to support both human-led workflows and AI-assisted or AI-driven execution, with natural language and visual designers used to build agents, apps, and automations.
Integration is a core part of the offering. Creatio supports open APIs and common enterprise integration methods such as REST, SOAP, OData, OAuth, and LDAP, and it expands connectivity through a marketplace of connectors, templates, and packaged applications. This allows customers to connect CRM and workflow automation with existing systems across the business instead of rebuilding their software estate from scratch.
Products and Services
- Creatio Studio: No-code agentic platform for building applications and automating workflows with visual designers, business process management, composable architecture, governance controls, analytics, and lifecycle management.
- Creatio.ai: Unified AI architecture and toolset for building AI agents and AI-powered automations with natural language and no-code designers, including centralized AI management capabilities.
- Creatio CRM: AI-native CRM foundation for managing customer and operational workflows with no-code and AI at the core, unifying sales, marketing, and service on one platform.
- Creatio Sales: Agentic sales platform for managing lead-to-revenue workflows, pipeline execution, forecasting, quote generation, order fulfillment, and next-best-step guidance.
- Creatio Marketing: Agentic marketing platform for audience segmentation, lead qualification, campaign orchestration, content generation, and multichannel engagement.
- Creatio Service: Agentic service platform for case management, omnichannel support, SLA monitoring, knowledge management, dispatching, and AI-assisted resolution workflows.
- Customer 360: Marketplace application from Creatio that creates a centralized account and contact database to support a 360-degree customer view, segmentation, relationship history, and data enrichment.
- Contact Center: Marketplace application from Creatio launched in 2026 that unifies calls, chats, cases, and tasks in a single inbox with queues, routing, and role-based workspaces for agents and supervisors.
- Territory Management: Marketplace application from Creatio introduced in late 2025 for structuring hierarchical sales territories, assigning accounts, leads, and opportunities, and monitoring territory performance metrics.
- Creatio Marketplace: Extension ecosystem offering ready-to-use apps, connectors, templates, and AI agents to expand platform functionality and accelerate implementation.
Target Customers
Creatio targets organizations that want to modernize CRM and workflow automation without relying exclusively on traditional development cycles. Its buyers typically include digital leaders, operations teams, line-of-business owners, CRM administrators, and transformation teams that need to adapt processes quickly and let nontechnical or semi-technical users participate in solution design.
The platform is especially relevant for sales, marketing, customer service, and front-to-middle-office teams that need a unified customer view and coordinated cross-functional workflows. Creatio also markets industry-specific solutions for banking, credit unions, insurance, mortgage, manufacturing, high tech, transportation, business services, retail, CPG, pharma, and telecom, making it well suited to process-intensive and regulated environments.
Cloud Integrations and Marketplace
- AWS Marketplace: Creatio maintains AWS Marketplace presence for SaaS procurement of core offerings, including Studio Creatio and Sales Creatio, with marketplace-based purchasing available for platform and CRM deployment scenarios.
- Azure Marketplace: Creatio lists Studio Creatio, Creatio Sales, and Creatio Service in Azure Marketplace and also supports Microsoft identity integration through its Microsoft Entra ID application presence.
Key People
- Katherine Kostereva: CEO
- Sergey Sorokin: COO
- Ivan Malafieiev: Chief Product Officer
- Andy Zambito: Global Chief Sales Officer
- Andie Dovgan: Chief Growth Officer
- Jason Olkowski: Chief Strategy & Solution Consulting Officer
- Vitaliy Gdulya: Chief Platform Officer
- Garrard Brown: VP of Finance
- Galyna Kulieshova: VP of People
- Alex Donchuk: SVP of Channels
- Burley Kawasaki: VP of Product Strategy and Marketing
- Nick Owens: VP of Customer Success
Key Facts
- Headquarters: Boston, Massachusetts, United States
- Employees: Approximately 900
- Annual Revenue: Approximately $200M
- Parent Company: None
- Subsidiaries: Approximately 5 affiliated operating entities, including Creatio Americas Inc., Creatio Britain Ltd, Creatio Global Ltd, Creatio Oceania Pty Ltd, and Bpmonline HU KFT.
- Publicly Listed: Privately held
Analyst Recognitions
- Gartner: Leader in the 2025 Gartner Magic Quadrant for B2B Marketing Automation Platforms. Visionary in the 2025 Gartner Magic Quadrant for Sales Force Automation Platforms. Visionary in the 2023 Gartner Magic Quadrant for Enterprise Low-Code Application Platforms.
- Forrester: Only Leader in The Forrester Wave: Low-Code Platforms For Citizen Developers, Q1 2024. Strong Performer in The Forrester Wave: Customer Service Solutions, Q1 2024. Strong Performer in The Forrester Wave: Sales Force Automation, Q3 2023.
- IDC: Leader in IDC MarketScape: Worldwide B2B CRM Platform Software for Industrial Manufacturing 2024 Vendor Assessment. Leader in IDC MarketScape: Worldwide Retail Customer Relationship Management Software 2024 Vendor Assessment.
