Creatio

Creatio is a global software company that provides a single platform for workflow automation and customer relationship management (CRM) without the need for coding. Its mission is to empower organizations to automate their business processes and accelerate growth. Creatio aims to provide a world where any business user can automate their ideas in minutes, fostering innovation and operational efficiency. The company’s offerings include a no-code platform (Studio Creatio), CRM applications for sales, marketing, and service, and industry-specific workflows.

Creatio is consistently recognized as a leader and strong performer in the industry by analyst firms like Gartner and Forrester. The company serves thousands of clients across 100 countries, including prominent names like AMD, Bayer, and Kraft Heinz. A core part of Creatio’s identity is a commitment to customer success and partnership, which it refers to as “Genuine Care”. This focus on customer relationships and the flexibility of its no-code platform contribute to its strong market reputation.

Creatio provides a unified platform for automating CRM and workflows with no-code and AI-native capabilities. Its offerings are designed to help organizations streamline their business processes, enhance customer and employee experiences, and improve the efficiency of their commercial and operational teams. The core of Creatio’s offering is a no-code platform, Studio Creatio, which allows users to build applications and automate workflows without needing to write code. This is complemented by a suite of CRM applications for marketing, sales, and service. Creatio’s platform is built with an open API, supporting REST, SOAP, OData, and other standard protocols to facilitate integration with a wide range of third-party systems. This combination of a no-code platform with comprehensive CRM applications and robust integration capabilities gives Creatio a competitive edge by offering flexibility and empowering non-technical users to adapt and innovate processes quickly.

Products and Services

Creatio’s offerings are centered around its AI-native no-code platform and a suite of CRM applications. These products can be used individually or together for a unified approach to customer relationship management and process automation.

• Studio Creatio: This is Creatio’s flagship no-code platform that enables users to build, customize, and automate business applications and workflows with a drag-and-drop interface and visual design tools. It is designed to empower employees without technical backgrounds to create solutions that meet their specific needs.
• Marketing Creatio: A marketing automation application designed to manage multichannel campaigns, segment audiences, and track lead lifecycles. It provides tools for email marketing, event management, and analyzing campaign performance.
• Sales Creatio: This product focuses on sales force automation, helping businesses manage the entire sales cycle from lead to order. Key features include lead and opportunity management, sales forecasting, and document management.
• Service Creatio: An omnichannel platform for managing customer service. It facilitates case management, tracks service level agreements (SLAs), and provides a unified agent workspace to handle customer inquiries from various channels.
• Creatio Marketplace: An online marketplace offering ready-to-use applications, connectors, and templates that extend the functionality of the Creatio platform.

Target Customers

Cloud Integrations and Marketplaces

Creatio hosts its cloud applications on Amazon Web Services (AWS) and Microsoft Azure. The company provides several integrations with major cloud providers and maintains a presence on their marketplaces.

• Microsoft Azure: Creatio integrates with Microsoft Entra ID (formerly Azure Active Directory) to facilitate single sign-on (SSO) for users. This allows users to sign in to Creatio using their corporate Active Directory accounts. A connector is available on the Microsoft Azure Marketplace to simplify the configuration process. Studio Creatio, a no-code platform for workflow automation, is also available on the Azure Marketplace.
• Amazon Web Services (AWS): As an AWS ISV technology partner, Creatio has a long-standing relationship with AWS and uses it for its global cloud infrastructure. Creatio offers an integration with Amazon Connect for telephony features. The company’s products, including Studio Creatio and Sales Creatio, are available on the AWS Marketplace, which allows customers to procure and manage their subscriptions through the AWS Management Console.
• Google Cloud: Creatio offers integration with Google Workspace, allowing for the synchronization of corporate Gmail and calendars. A connector available on the Google Workspace Marketplace enables the transfer of Google Forms data directly into Creatio. Integration with other Google Cloud services, such as Google Cloud Storage, is also possible. Creatio does not have its core product applications listed on the Google Cloud Marketplace.

Key People

• CEO and Founder: Katherine Kostereva.
• Chief Product Officer: Ivan Malafieiev.
• Chief Operating Officer: Sergey Sorokin.
• Chief Growth Officer: Andie Dovgan.
• Global Chief Sales Officer: Andy Zambito.
• SVP, Alliances & Partnerships: Alex Donchuk.
• Chief Platform Officer: Vitaliy Gdulya.
• Chief Human Resources Officer: Eugenii Lemesh.
• Managing Partner, Volition Capital: Sean Cantwell.
• Managing Partner, Volition Capital: Roger Hurwitz.
• Managing Director, Sapphire Ventures: Rajeev Dham.
• Independent Member: JD Sherman.

Key Facts

• Headquarters Location: Boston, Massachusetts, United States.
• Number of Employees: Approximately 700-983.
• Annual Revenue: An estimated $214 million to $750 million.
• Parent Company: None.
• Subsidiary Companies: None.
• Publicly Listed: No.

Analyst Recognition

Creatio is recognized by several major analyst groups for its offerings in customer relationship management (CRM), workflow automation, and no-code/low-code development.

• Gartner has recognized Creatio in its 2024 Market Guide for Partner Relationship Management Applications.
• Forrester has identified Creatio as a Strong Performer in The Forrester Wave™: Customer Relationship Management Software, Q1 2025. Forrester also named Creatio a Strong Performer in The Forrester Wave™: Customer Relationship Management Software For Financial Services, Q1 2025. Additionally, a 2021 Forrester report on low-code platforms for business developers included Creatio as one of the most significant providers.
• IDC has named Creatio a Leader in two 2024 reports: the IDC MarketScape for Worldwide Retail Customer Relationship Management Software and the IDC MarketScape for Worldwide B2B CRM Platform Software for Industrial Manufacturing.
• Everest Group recognized Creatio as an Influencer in its June 2024 Innovation Watch Assessment for Generative AI Applications in Software Development.