ControlUp develops software for Digital Employee Experience and Autonomous Endpoint Management. Its platform is designed for IT teams that need real-time visibility and action across physical endpoints, virtual desktops, Cloud PCs, applications, and user connectivity.
ControlUp positions DEX as the operational data layer for more autonomous IT. Centered on ControlUp ONE Platform and enhanced by Pulse AI, the portfolio helps teams monitor, troubleshoot, optimize, secure, and remediate issues before they become employee-facing disruptions. The offering spans endpoint management, VDI and DaaS operations, SaaS and web application visibility, compliance, and Windows 365 migration and management for hybrid and distributed workplace environments.
Offerings, Capabilities, and Integrations
ControlUp combines real-time telemetry, anomaly detection, troubleshooting, remote assistance, scripting, and workflow automation to help IT teams move from reactive support toward proactive and increasingly autonomous operations. Its verified capabilities include user experience monitoring, VDI and DaaS monitoring, patch and vulnerability management, configuration drift prevention, proactive synthetic monitoring, dashboards and reporting, unified communications monitoring, employee engagement, AI assistant functionality, and AI-powered IT self-service.
The platform works across major digital workspace ecosystems and IT operations tools. Verified supported environments and integrations include Microsoft Azure Virtual Desktop, Windows 365, Citrix, Omnissa, Amazon WorkSpaces, Microsoft Intune, ServiceNow, Microsoft Teams, Zoom, Entra ID, Okta, IGEL, and Amazon EC2. This makes ControlUp relevant for organizations trying to standardize monitoring, remediation, and user experience operations across mixed endpoint and virtual desktop estates.
Products and Services
- ControlUp ONE Platform: The flagship AI-powered DEX and AEM platform that unifies monitoring, troubleshooting, remediation, reporting, and experience management across endpoints, virtual desktops, applications, and networks.
- Pulse AI: The AI engine inside the platform that analyzes patterns across endpoints, apps, networks, and users to surface meaningful anomalies, guide root-cause analysis, and support automated or guided remediation.
- ControlUp for VDI: A monitoring and troubleshooting product for VDI and DaaS environments that gives IT teams visibility across sessions, infrastructure, and user experience in virtual desktop estates.
- ControlUp for Desktops: A real-time endpoint monitoring and remote support product for physical devices that helps IT teams prevent issues, troubleshoot quickly, and optimize desktop performance.
- ControlUp for Compliance: An endpoint compliance and remediation product that identifies and fixes issues such as missing patches, insecure OS settings, and other device compliance gaps.
- ControlUp for Apps: A SaaS and web application monitoring product that uses client-side real user data to track application performance and availability and help isolate root causes.
- ControlUp Migrate for Windows 365: A Windows 365 migration assistant that automates migration workflows from Azure Virtual Desktop, Azure VMs, or custom images and connects migrated Cloud PCs into ControlUp for ongoing monitoring.
- ControlUp DaaS IQ: A centralized Azure Virtual Desktop management product that combines autoscaling, lifecycle management, operational visibility, and cost optimization in a single control plane.
- ControlUp Connect: An end-user self-service experience that uses AI chat and proactive device-side engagement to resolve issues, guide users, or escalate with richer diagnostic context.
- ControlUp for MSPs: A multi-tenant platform and partner offering for managed service providers that supports DEX-led service delivery, centralized client operations, and scalable endpoint management workflows.
Target Customers
ControlUp serves IT organizations managing hybrid, distributed, or highly virtualized work environments. It is a strong fit for companies that need one operational view across laptops, desktops, Cloud PCs, VDI sessions, SaaS applications, and supporting infrastructure.
The platform is aimed at IT and digital workplace leaders, VDI and DaaS administrators, service desk managers, endpoint and EUC teams, and managed service providers. It is especially relevant for organizations running Microsoft, Citrix, Omnissa, Amazon WorkSpaces, and Windows 365 environments and looking to reduce escalations, improve MTTR, automate remediation, and strengthen endpoint compliance without adding more point tools.
Cloud Integrations and Marketplace
- AWS Marketplace: ControlUp ONE Platform is available through AWS Marketplace, providing a direct procurement path for organizations and partners buying the platform within AWS ecosystems.
- Azure Marketplace: ControlUp maintains Azure Marketplace presence for Azure-centric workspace operations, including offerings tied to desktop and VDI monitoring for Azure Virtual Desktop and related Microsoft environments.
Key People
- Jed Ayres: CEO
- Tom Holland: CRO
- Danny Smid: CFO
- Gadi Feldman: CPO
- Yoni Avital: Chief Evangelist & Co-Founder
- Simon Townsend: SVP of Marketing & Office of the CTO
- Bob Johnson: SVP Global Partnerships & Alliances
- Dana Eisen Ezov: SVP of HR
- Nicole Simons: Chief of Staff
- Dror Granot: VP R&D
- Beau Dolinsky: VP of Customer Experience
Key Facts
- Headquarters: San Francisco, California, United States
- Employees: 400
- Annual Revenue: $100M+ ARR
- Parent Company: None
- Subsidiaries: ControlUp LABS
- Publicly Listed: Privately held
Analyst Recognitions
- Gartner: Leader in the 2026 Gartner Magic Quadrant for Digital Employee Experience (DEX) Management Tools. Customers’ Choice in the 2025 Gartner Peer Insights Voice of the Customer for Digital Employee Experience Management Tools.
- Forrester: Strong Performer in The Forrester Wave: End-User Experience Management, Q3 2022.
