ControlUp’s mission is to deliver frustration-free digital experiences that enable seamless productivity. The company’s primary goal is to empower IT teams to transform from reactive support to proactive management. ControlUp aims to achieve this by providing a platform with real-time visibility, AI-driven insights, and automated remediation to solve issues before they impact employees. The company’s vision is to foster an autonomous future where self-optimizing technology allows businesses and people to thrive.
ControlUp has a strong market reputation as a leader in the Digital Employee Experience (DEX) sector. Industry analysts have recognized ControlUp’s leadership; for instance, Gartner named it a Leader in its Magic Quadrant for DEX Management Tools. Furthermore, the “DaaS Like a Pro” report identified ControlUp as the most-used DEX solution, with significantly more users than its closest competitor. The company is trusted by nearly 2,000 companies, including more than a third of the Fortune 100, underscoring its established position in the market.
Offerings, Capabilities, and Integrations
ControlUp provides a Digital Employee Experience (DEX) management platform designed to give IT teams real-time visibility and control over their organization’s digital workplace. The platform’s core capabilities include monitoring, troubleshooting, and optimizing the performance of virtual and physical desktops, applications, and unified communication tools. ControlUp’s competitive edge lies in its ability to collect and analyze a vast number of metrics in real-time, enabling IT to proactively identify and resolve issues before they impact employee productivity. This proactive approach to IT management helps reduce help desk tickets and improve the overall digital experience for employees, regardless of their location. The platform integrates with major technology vendors such as Microsoft, Citrix, VMware, and ServiceNow, allowing for a unified view and management of complex IT environments.
Products and Services
ControlUp’s offerings are consolidated under its flagship platform, ControlUp ONE. This platform provides a holistic solution for managing the digital employee experience. The key products and services within the ControlUp ONE platform include:
- ControlUp for VDI & DaaS: This solution offers comprehensive monitoring and management for virtual desktop environments, including Citrix, VMware Horizon, and Microsoft AVD. It provides deep visibility into the entire VDI stack, from the hypervisor to the end-user’s session, allowing for rapid troubleshooting of performance issues.
- ControlUp for Physical Desktops: This service extends ControlUp’s monitoring and remediation capabilities to physical endpoints, enabling IT to manage the performance of desktops and laptops. It helps in identifying hardware and software issues that can affect employee productivity.
- ControlUp for Unified Communications: This product focuses on monitoring and optimizing the performance of collaboration tools like Microsoft Teams and Zoom. It provides insights into call quality and user experience, helping to ensure seamless communication.
- ControlUp for Applications: A newer addition to the platform, this service delivers real-time visibility and proactive management for SaaS and web applications.
- ControlUp Automation: This capability allows IT teams to automate remediation actions for common issues, reducing manual intervention and resolving problems more quickly.
- ControlUp Insights: This is an analytics and reporting tool that provides historical data and trend analysis on system performance and user experience.
Target Customers
ControlUp’s target customers are typically mid-market to large enterprise organizations with complex IT environments and a significant number of employees. The company has a strong presence in various industries, including:
- Healthcare: Organizations like Gloucestershire NHS and Texas Children’s Hospital use ControlUp to ensure the reliability of their clinical workstations and applications, which is critical for patient care.
- Finance and Insurance: Companies such as VyStar Credit Union and Modern Woodmen of America leverage ControlUp to maintain a high-quality digital experience for their employees, which is essential for customer service and operational efficiency.
- Technology and IT Services: IT service providers and technology companies utilize ControlUp to manage complex, multi-tenant environments and deliver reliable services to their clients.
- Transportation and Logistics: Companies like Estes Express rely on ControlUp to keep their supply chain operations running smoothly by ensuring the performance of their IT systems.
These target customers benefit from ControlUp’s products and services by gaining the ability to proactively manage their IT infrastructure, reduce IT support costs, and improve employee productivity and satisfaction by delivering a seamless digital experience.
Cloud Integrations and Marketplaces
ControlUp offers several cloud integrations and is present on major cloud marketplaces, enabling easier procurement and consolidated billing.
- Microsoft Azure Marketplace: ControlUp’s Digital Employee Experience (DEX) Management platform is available on the Azure Marketplace. This includes solutions for Azure Virtual Desktop (AVD) that provide real-time performance monitoring, rapid troubleshooting, and resource optimization. ControlUp’s offerings on the Azure Marketplace are eligible for the Microsoft Azure Consumption Commitment (MACC).
- Amazon Web Services (AWS) Marketplace: The ControlUp ONE Platform is available for purchase on the AWS Marketplace. This allows customers to procure and deploy ControlUp’s solutions with the confidence of AWS validation, as ControlUp has passed the AWS Foundational Technical Review (FTR). The platform provides a unified view of the digital employee experience across various endpoints and infrastructures.
- Google Cloud Marketplace: ControlUp does not currently have a listing on the Google Cloud Marketplace.
In addition to its marketplace presence, ControlUp integrates with various cloud services and management tools:
- Microsoft: ControlUp integrates with and extends the capabilities of Microsoft technologies such as Intune, Microsoft Teams, Windows 365, and Azure Virtual Desktop to optimize performance and the digital employee experience.
- Amazon Web Services (AWS): ControlUp can be configured to connect to a customer’s AWS environment, allowing for the management and real-time monitoring of EC2 instances directly from the ControlUp console.
- Citrix Cloud: ControlUp integrates with Citrix Cloud, providing monitoring capabilities for Citrix Cloud connectors and the overall Citrix environment from its console.
- ServiceNow: ControlUp offers an IT Service Management (ITSM) Connector for ServiceNow, available in the ServiceNow Store. This integration combines real-time metrics from ControlUp’s platform with ServiceNow to enable faster issue remediation and automated ticket generation.
Key People
- Chairman of the Board: Erel Margalit
- CEO: Jed Ayres
- CEO of ControlUp Labs & Co-Founder: Asaf Ganot
- Chief Evangelist & Co-Founder: Yoni Avital
- CRO: Tom Holland
- CFO: Danny Smid
- SVP of Marketing & Office of the CTO: Simon Townsend
- SVP of HR: Dana Eisen
- VP Product: Gadi Feldman
- VP R&D: Dror Granot
- Chief of Staff: Nicole Simons
Key Facts
- Headquarters: San Francisco, California, US
- Number of Employees: Approximately 403
- Annual Revenue: Approximately $75 million
- Parent Company: None
- Subsidiary Companies: ControlUp LABS
- Publicly Listed: No
Analyst Recognition
ControlUp has been recognized by industry analyst groups for its role in the Digital Employee Experience (DEX) and End-User Experience Management (EUEM) markets.
- Gartner includes ControlUp in the Digital Employee Experience (DEX) management tools category. ControlUp was named a Leader in the 2024 and 2025 Gartner® Magic Quadrant™ for Digital Employee Experience Management Tools.
- Forrester recognized ControlUp as a Strong Performer in The Forrester Wave™: End-User Experience Management, Q3 2022 report.
There is no indication from the available research that ControlUp is specifically recognized by IDC or Everest Group in their respective market analyses.
