Coactive is a private multimodal AI content intelligence software company that helps enterprises turn large video and image libraries into structured, queryable intelligence. Its software is designed for organizations that need to manage, monetize, and measure visual content at petabyte scale, especially when legacy metadata, manual review, and disconnected tools limit discoverability and reuse.
The company focuses on high-value workflows across media, advertising, marketing, and content operations. It positions itself as a neutral intelligence layer between content and downstream business systems. Coactive combines multimodal understanding across video, image, and audio with reusable embeddings and metadata, API-first delivery, and workflow integrations so teams can build search, analytics, moderation, contextual advertising, and personalization use cases without rebuilding their content stack.
Offerings, Capabilities, and Integrations
Coactive centers its offering on an index-once architecture that creates a reusable intelligence layer across video, image, and audio. Its platform supports high-throughput ingestion, context-aware segmentation, multimodal tagging, automated metadata evaluation, natural-language and SQL querying, and activation through APIs and downstream workflows. The company emphasizes model flexibility, allowing customers to use best-fit foundation models and refine outputs for domain-specific concepts without locking themselves into a single model path.
Coactive is built to fit existing enterprise environments rather than replace them. It supports cloud and on-prem content stores, direct integration with DAM and MAM systems, and partner-led deployment patterns across AWS, Microsoft Azure, and Databricks. Its integration posture also extends to services such as Amazon Bedrock, Azure AI, Azure Blob Storage, and streaming or data processing environments used to operationalize search, metadata, analytics, moderation, and monetization workflows.
Products and Services
- Multimodal AI Platform (MAP): Coactive’s flagship platform for ingesting, indexing, understanding, and activating image, video, and audio catalogs at scale through reusable embeddings, metadata, APIs, and model-flexible workflows.
- Video and Image Search: Semantic search for visual content that lets teams query libraries with natural language, image examples, and content cues, returning time-aligned results that can be refined inside existing workflows.
- Analytics: SQL-based visual content analytics that help teams query large datasets for content performance, campaign insights, behavior patterns, and risk assessment.
- Metadata: Automated multimodal metadata generation for video, image, and audio assets, including context-aware tags, reusable taxonomies, prompt-assisted creation, and evaluation workflows.
- Contextual Advertising: A solution for publishers, brands, agencies, and platforms to build inspectable, scene-level contextual packages, enrich audience and suitability signals, and support privacy-resilient monetization.
- Content Operations & Workflow: Workflow tools for editorial, production, news, and archive teams to tag, search, and activate content faster while pushing enriched metadata into DAM and MAM environments without duplicating assets.
- Content Moderation & Brand Safety: AI-driven moderation and safety tooling that applies custom policies, scores content for suitability, auto-approves or rejects clear cases, and routes edge cases for human review.
- Marketing & Personalization: A multimodal content intelligence offering for retail, ecommerce, and brand marketing teams to improve asset discovery, organize DAM libraries, support personalization, and analyze visual content performance.
Target Customers
Coactive targets enterprise organizations with large, complex visual content libraries and a direct operational or revenue dependency on those assets. Its core customer set includes publishers, streaming platforms, broadcasters, agencies, brands, platforms handling user-generated content, and other media ecosystem participants that need inspectable content intelligence for monetization, discovery, and brand safety.
The company also serves editorial, production, news, archive, trust and safety, ad sales, creative, and content operations teams that need faster search, tagging, compliance, and workflow automation. Beyond media, Coactive addresses retail, ecommerce, and brand marketing organizations managing large digital asset libraries and seeking better personalization, asset reuse, and visual performance analysis inside existing DAM-led processes.
Cloud Integrations and Marketplace
- AWS Marketplace: Coactive is available for procurement through AWS Marketplace and is positioned with AWS as an image and video analysis solution that integrates with DAM and MAM workflows and scalable AWS processing environments.
- Microsoft Azure Marketplace: Coactive is available on Microsoft Azure Marketplace and supports deployment on Azure with integrations highlighted for Azure AI Foundry and Azure Blob Storage to power search, metadata tagging, and analytics close to customer data.
- Databricks: Coactive has an official Databricks technology partnership and supports integration with Databricks workflows, including Delta Live Tables and Structured Streaming, for large-scale visual content processing and operationalization.
Key People
- Cody Coleman: Co-Founder and CEO
- Will Gaviria Rojas: Co-Founder and Field CTO
- Josh Heller: Chief Revenue Officer
- Satya Komala: Head of Engineering
- Peter Lee: Head of Finance
- Tia Gordon: Head of People
- Barbara Lewis: Head of Marketing
Key Facts
- Headquarters: San Jose, California, United States
- Employees: Approximately 60
- Annual Revenue: $10M-$16M
- Parent Company: None
- Subsidiaries: None
- Publicly Listed: Private
