Clay is a go-to-market software company that helps growth teams turn fragmented data and manual research into repeatable workflows. Its platform combines first-party data, third-party enrichment, intent signals, and AI-driven research so teams can find the right accounts, understand buyer context, and take action from a single workspace.
Clay is positioned as an orchestration layer for GTM execution. Users can enrich and score records, build dynamic audiences, automate inbound and outbound motions, sync updates to CRM and data warehouse systems, and launch personalized outreach or ad activation. The platform is used across prospecting, CRM enrichment, territory planning, ABM, and signal-based selling.
Offerings, Capabilities, and Integrations
Clay brings together data sourcing, enrichment, analysis, orchestration, and activation in one environment. Teams can combine multi-provider enrichment, AI research, custom signals, scoring logic, workflow automation, and outbound or advertising actions without relying on as many separate point tools. Its model supports both human-in-the-loop workflows and more automated execution.
Clay integrates across the GTM stack. It connects with CRM systems such as Salesforce, data warehouses, email and sales engagement tools, ad platforms, webhooks, HTTP APIs, and a large catalog of third-party data and intent providers. Clay MCP extends those workflows into ChatGPT and Claude, while reusable Functions and Salesforce connectivity help operations teams standardize logic and push clean data back into core systems.
Products and Services
- Claygents: AI agents built in Claygent Builder to research custom datapoints, use connected tools and business context, and support reusable GTM workflows.
- Waterfall: Multi-provider enrichment workflows that sequence fallback data sources so teams can improve match rates and coverage for records such as contacts and companies.
- Signals and Intent: Signal tracking for job changes, website activity, social mentions, technology changes, and other custom events that can trigger prioritization and follow-up workflows.
- Data marketplace: Marketplace access to 150+ third-party data and AI providers for contact, company, firmographic, technographic, and intent enrichment inside Clay.
- Ads: Audience activation for LinkedIn, Meta, and Google using CRM and warehouse data, enriched contacts, and signal-based inclusion or exclusion logic.
- Audiences: A unified GTM data layer for importing large volumes of CRM and warehouse data, building dynamic segments, and orchestrating downstream sales and marketing actions.
- Sequencer: Clay’s native outbound campaign engine for building personalized email campaigns using live data, intent signals, and AI-generated messaging.
- Sculptor: An AI copilot that guides workflow setup, recommends enrichments, and helps users analyze data and build campaigns in natural language.
- Clay MCP: An MCP interface that lets reps use Clay from ChatGPT and Claude to research accounts, enrich contacts, and run Ops-built workflows from chat.
- Clay for Salesforce: Salesforce integration capabilities for importing CRM data, looking up records, creating or updating objects, and syncing enriched data back into Salesforce workflows.
- Functions: Reusable workflows packaged with defined inputs and structured outputs so Ops teams can standardize enrichment, scoring, and outbound logic.
- Bulk Enrichment: Enterprise-scale enrichment for millions of Salesforce records in a single workflow, with secure write-back to downstream systems.
Target Customers
Clay targets go-to-market, revenue operations, sales operations, growth marketing, demand generation, and outbound teams that need better account and contact data plus faster execution. It is suited to organizations running prospecting, inbound qualification, CRM enrichment, ABM, territory planning, and signal-based outreach programs.
The platform fits both smaller teams that want to consolidate enrichment and outreach tooling and larger enterprises that need governance, scale, and system connectivity. It is particularly relevant for companies that depend on Salesforce or data warehouses, manage large account universes, or want to operationalize first-party data, buying signals, and AI-assisted research across sales and marketing motions.
Key People
- Kareem Amin: Founder & CEO
- Varun Anand: Co-founder & Head of Operations
- Becca Lindquist: Head of Sales
- Everett Berry: Head of GTM Engineering
- Ellen (Moeller) McCormack: Head of Europe Sales
- Jen Ayala: Head of Recruiting
Key Facts
- Headquarters: New York, New York, United States
- Employees: 250+
- Annual Revenue: $100M+ annual recurring revenue
- Parent Company: None
- Subsidiaries: None
- Publicly Listed: Privately held
