BrainStorm is a B2B SaaS company focused on driving digital adoption and organizational change. Its mission is to help people thrive in the workplace by mastering the software they use daily. BrainStorm aims to unlock human potential by simplifying the way users interact with technology, thereby increasing their success and productivity. The company’s primary goal is to facilitate software adoption for its clients, helping them to maximize their technology investments.
BrainStorm is recognized for its people-focused approach to change management and has built a reputation for delivering measurable results. The company is considered a leader in customer education and software adoption. Its platform is designed to simplify end-user training and communications, which has garnered positive feedback from clients. BrainStorm is also known for its strong company culture and has received awards as a top workplace.
Offerings, Capabilities, and Integrations
BrainStorm provides a software adoption platform designed to connect software vendors, customers, partners, and end users. Its core capability is to drive the adoption and use of software through personalized learning, targeted communications, and detailed analytics. This integrated approach gives BrainStorm a competitive edge by addressing the entire software adoption lifecycle, from onboarding new customers to providing ongoing end-user training and support. The platform is designed to be flexible, allowing for the creation of customized learning paths and content. BrainStorm’s ability to integrate with major enterprise software ecosystems, such as Microsoft 365, Google Workspace, and Salesforce, enhances its value by delivering training and support within the user’s existing workflow.
Products and Services
BrainStorm’s primary offering is its comprehensive software adoption platform.
- BrainStorm Platform: This is the company’s flagship product, functioning as a unified solution for software vendors and customers to increase software usage. The platform combines the features of a communications engine, a learning management system, and an analytics tool to influence end-user behavior. It is utilized for customer onboarding, education, and ongoing user activation.
- BrainStorm Flows™: A key feature within the platform, Flows are customizable, drag-and-drop learning sequences. These workflows can include a mix of emails, videos, live or on-demand events, and surveys to create a tailored learning experience.
- Content Packs: BrainStorm offers pre-built content for a variety of popular software applications, including Microsoft 365, Google Workspace, Adobe, Webex, and more. These packs are designed to provide ready-to-use training materials that can be integrated into learning flows.
- QuickHelp™: This appears to be a component or a previous name for BrainStorm’s platform that combines content with an intelligent platform to assist users with technology.
- Integrations: BrainStorm integrates with a number of enterprise systems. Key integrations include Microsoft Viva Learning, allowing BrainStorm content to be accessed within Microsoft Teams, as well as Microsoft Graph, Google Workspace, and Salesforce.
Target Customers
BrainStorm’s target customers can be divided into two main segments:
- Software Vendors: This segment includes companies that develop and sell software. These customers benefit from BrainStorm’s platform by improving their customer onboarding process, enhancing customer education, and ultimately driving higher adoption and retention rates for their products. The platform helps them move beyond passive product academies to actively engage their users.
- Software Customers: This group consists of organizations that purchase and implement software for their employees. Within these organizations, BrainStorm specifically targets:
- IT Teams: These teams benefit by simplifying change management, automating new hire technology onboarding, and reducing the burden on IT support by providing scalable, on-demand training for end users.
- HR and L&D Teams: These departments use BrainStorm to manage the technology-related aspects of the employee experience, such as orienting new hires to company software and facilitating transitions to new technologies.
Cloud Integrations and Marketplaces
BrainStorm has a presence on the Microsoft Azure Marketplace and offers numerous integrations with other cloud-based services. BrainStorm does not have a listing on the AWS Marketplace or the Google Cloud Marketplace.
- Microsoft Azure Marketplace
BrainStorm’s QuickHelp platform is available on the Microsoft Azure Marketplace. This listing allows customers to use Microsoft Entra ID to manage user access to the BrainStorm platform.
- Microsoft Integrations
BrainStorm integrates with several Microsoft services. A significant integration is with Microsoft Viva Learning, which makes BrainStorm’s training content accessible directly within Microsoft Teams. BrainStorm also has a Microsoft Graph integration, which connects its platform with an organization’s Microsoft 365 active directory to manage users and track usage data.
- Google Cloud Integration
BrainStorm is a Google Cloud Build Partner, and its platform integrates with Google Workspace. This integration allows for the synchronization of user data from the Google Workspace Directory to the BrainStorm platform to personalize learning and manage users.
- Other Cloud Service Integrations
BrainStorm’s platform integrates with a variety of other software-as-a-service (SaaS) products to support user adoption and training. These include integrations with Salesforce, ServiceNow, Slack, Zoom, Box, Smartsheet, and Webex.
Key People
- CEO / President: Eric Farr & John Wade
- CTO: Derek Adams
- Chief Revenue Officer (cro): Matthew Thurgood
- Senior Vice President Strategic Partnerships: Casey Trujillo
- SVP Technology Partnerships: Joe Finlayson
- Vp, Marketing: Debra Wilson
- Vice President, Enterprise Sales: Gus Hytonen
- Associate Vice President, Learning Experience: Chandler Milne
Key Facts
- Headquarters: American Fork, Utah
- Number of Employees: 150-160
- Annual Revenue: $24.3 million
- Parent Company: None
- Subsidiary Companies: None
- Publicly Listed: No
Analyst Recognition
Based on a review of publicly available information, BrainStorm is not currently featured in technology categories by the analyst groups Gartner, Forrester, IDC, and Everest Group.
