BrainStorm, Inc. provides a SaaS platform built to turn software access into sustained user behavior change. Its offering combines communications, learning management, analytics, and packaged content to support enterprise AI adoption, security enablement, enterprise software adoption, and customer education.
Rather than acting as a passive course library, BrainStorm, Inc. helps organizations orchestrate ongoing adoption campaigns, personalized learning experiences, and measurement in one environment. The platform is designed for both internal workforce programs and customer-facing enablement initiatives. It is used to move employees, customers, and partners from awareness to action, helping teams increase software ROI, accelerate onboarding, reduce support friction, and make adoption progress visible.
Offerings, Capabilities, and Integrations
BrainStorm, Inc. supports multi-channel enablement through adaptive workflows, automated communications, events, surveys, branching logic, and experience design tools. Its platform lets teams sequence learning, reminders, and interventions around actual user behavior so programs can be tailored by role, readiness, account type, or software usage patterns.
Integration options extend BrainStorm, Inc.’s reach into the systems where work already happens. The platform supports Microsoft Graph for user, group, license, and usage data; Google-based directory integrations for user management; Viva Learning for surfacing BrainStorm content in Teams; and Microsoft Entra ID for single sign-on. These connections help administrators manage access, personalize delivery, and relate learning activity to adoption outcomes.
Products and Services
- BrainStorm Platform: Flagship SaaS platform that combines communications, learning management, analytics, and packaged content to drive measurable behavior change across AI adoption, security enablement, software adoption, and customer education.
- BrainStorm Flows™: Adaptive workflow capability that lets teams build personalized learning journeys using branching logic, communications, surveys, events, and reusable content assets.
- BrainStorm Marketplace: Central marketplace where software vendors can publish content and organizations can enable content packs for end users inside their BrainStorm environment.
- Admin Portal: Administrative workspace used to configure the platform, manage users and content, set priorities, control enrollment, and oversee integrations.
- End-User Portal: Personalized learner portal that gives users clear priorities, search, due dates, and progress visibility through a streamlined self-service experience.
- Reporting: Reporting layer that brings together learning, engagement, and usage-related data so teams can understand adoption progress and what is driving outcomes.
- SCORM: Native SCORM support that allows organizations to import existing SCORM courses, place them into Flows, and track completion, score, and performance data in BrainStorm.
- AI Content Packs: Marketplace-based AI learning catalog that includes branded packs for use cases such as AI productivity, AI security, ChatGPT, Claude AI, Microsoft 365 Copilot, Copilot Chat, and Copilot Studio.
- AI Productivity: Recently launched AI pack focused on helping organizations drive practical adoption of AI productivity tools through targeted learning and activation content.
- AI Security: Recently launched AI pack designed to help workforces use AI responsibly and securely across tools such as Microsoft Copilot and ChatGPT Enterprise.
- Security Content Packs: Security-focused content family for safe work habits, including packaged learning for Security Awareness and Simulated Phishing scenarios.
- Security Awareness: Focused training pack that helps users identify common threats and reinforce safer collaboration, data handling, and access behaviors.
- Simulated Phishing: Hands-on phishing simulation pack used to test recognition of suspicious messages and reinforce secure responses through practice-based learning.
- Threat Defense: Security offering that combines foundational training, simulated phishing campaigns, targeted post-incident remediation, and dashboards for learner progress and risk metrics.
Target Customers
BrainStorm, Inc. sells to software customers that need stronger end-user adoption, especially enterprise IT, HR, and learning teams responsible for onboarding, change management, remediation, security awareness, and AI rollouts. It fits organizations that want a structured way to help employees adopt collaboration suites, AI tools, and other business applications without relying solely on live training or one-time announcements.
It also targets software vendors and customer-facing teams that need customer onboarding, customer education, customer success, and support programs to drive adoption after the sale. In addition, BrainStorm, Inc. has offerings for partners such as service providers, systems integrators, and channel resellers that want to bundle training, enablement, and ongoing adoption services into client engagements.
Cloud Integrations and Marketplace
- Azure Marketplace: BrainStorm Platform is listed in Azure Marketplace with Microsoft Entra ID support for single sign-on and user access management.
- Microsoft AppSource: BrainStorm Automated Modern Work Training and Adoption is available through Microsoft AppSource for turnkey end-user training and adoption campaigns.
- Microsoft Graph: Integration supports syncing user, group, license, and usage data to improve targeting, automation, and measurement for Microsoft-centric environments.
- Viva Learning: BrainStorm content can be surfaced inside Viva Learning in Microsoft Teams so users can discover and share learning without leaving their workflow.
- Google Workspace: BrainStorm supports Google-based environments through directory integration and content offerings designed to drive Google Workspace adoption.
Key People
- John Wade: Principal and Executive Officer
- Eric Farr: Owner and Executive Officer
- Derek Adams: Chief Technology Officer
- Matthew Thurgood: Chief Revenue Officer
- Casey Trujillo: Senior Vice President, Sales Excellence
- Debra Wilson: Vice President, Marketing
- Chandler Milne: VP, Learning Experience
Key Facts
- Headquarters: American Fork, Utah, United States
- Employees: Approximately 150-160
- Annual Revenue: $10M-$50M
- Parent Company: None
- Subsidiaries: None
- Publicly Listed: Privately held
