Booli is a real estate platform with the stated mission of making the Swedish housing market more transparent and secure for all parties involved, including buyers, sellers, and homeowners. The company’s primary goal is to offer the largest consolidated collection of properties for sale in Sweden. To achieve this, Booli aggregates listings from real estate agents’ websites, including properties that may not be actively advertised on other housing portals.
A key part of its strategy is providing open access to final sale prices and statistical home valuations, empowering users to make more informed decisions. Booli also offers tools for tracking property value changes over time and provides market analysis for professionals through its Booli Pro tool. As a subsidiary of the state-owned bank SBAB, Booli is positioned as a significant and aggressive competitor in the Swedish real estate market.
Offerings, Capabilities, and Integrations
Offerings, Capabilities, and Integrations
Booli is a Swedish real estate platform that provides a comprehensive search engine for properties for sale, final sale prices, and statistical property valuations. The company’s primary competitive advantage lies in its aggregation of the largest selection of available properties in Sweden, including those not actively advertised on other housing sites. This is possible because Booli is a free search service and not a traditional advertising platform. Booli was the first property site in Sweden to openly display final sale prices online, a move that fundamentally increased the transparency of the housing market. Its offerings are designed to make the housing market more transparent and secure for buyers, sellers, and homeowners. Since 2016, Booli and Hittamäklare have been part of SBAB’s services for mortgages and housing finance. Booli also offers an iOS and Android app, allowing users to access its services on mobile devices.
Products and Services
Booli’s products and services are centered around providing data and insights for the Swedish housing market. Its offerings cater to both private consumers and professional actors.
- Bostadssök (Housing Search): This is Booli’s flagship service, a free search engine that aggregates Sweden’s largest collection of properties for sale, including houses, apartments, and new constructions.
- Slutpriser (Final Prices): Booli provides openly accessible data on the final sale prices of properties, a feature it pioneered in Sweden.
- Bostadsvärdering (Home Valuation): Users can get a free statistical valuation of their own or any other property and track its value over time.
- Hittamäklare (Find a Broker): In conjunction with its services, Booli operates Hittamäklare, a service to find and compare real estate agents.
- Booli Pro: This is a subscription-based analytics tool for professionals in the housing market, such as developers, analysts, banks, and municipalities. It provides in-depth, continuously updated data on the new construction and existing housing markets, as well as information on housing cooperatives (bostadsrättsföreningar).
- App: Booli offers a mobile application for both iOS and Android devices, providing access to its housing search, valuations, and other services.
- Bannerannonsering (Banner Advertising): Booli offers banner advertising opportunities on its website.
Target Customers
Booli serves a dual audience, with distinct offerings for private individuals and professional entities involved in the real estate market.
- Private Individuals: This group includes home buyers, sellers, and current homeowners in Sweden. They benefit from the comprehensive and transparent information on available properties, final sale prices, and property valuations, which empowers them to make more informed decisions in the often complex process of buying or selling a home.
- Professional Actors: This segment includes real estate developers, analysts, banks, real estate agents, municipalities, and government agencies. These professional clients utilize Booli Pro, the advanced analytics tool, to gain deep market insights, track trends, and make data-driven business decisions related to the housing market.
Cloud Integrations and Marketplaces
Booli does not have a presence on the AWS, Microsoft Azure, or Google Cloud marketplaces.
However, Booli offers a data integration through its own Application Programming Interface (API). This API allows developers to access and integrate Booli’s real estate data into their own applications. The available data includes property listings for sale and final sale prices. Searches can be filtered by various criteria such as geographical area and property attributes like size and price.
Booli’s parent company, SBAB, also lists a “Developer Portal” for Booli, suggesting a dedicated resource for developers utilizing the API.
Key People
- CEO: Sebastian Wickert
- COO: Alexandra Eldin
- Marketing Manager: Josephine Linghammar
- Business Area Manager, Booli Pro: Jennie Leffler
- Press Contact: Karin Grundeus
- Vice President: Andreas Löwgren
- Vice President: Emil Kaiser
Key Facts
- Headquarters Location: Stockholm, Sweden.
- Number of Employees: Approximately 50.
- Annual Revenue: SEK 30 million.
- Parent Company: SBAB.
- Subsidiary Companies: None.
- Publicly Listed: Not publicly listed.
Analyst Recognition
There is no information available to suggest that Booli is recognized by the analyst groups Gartner, Forrester, IDC, or Everest Group in any of their technology categories.
