Auth0 is an easy-to-implement, adaptable authentication and authorization platform for organizations building customer, business, and AI agent experiences. It provides a centralized identity layer for applications and APIs, helping teams add secure sign-up, login, and access control without building core identity infrastructure from scratch.
The platform is built for both developer speed and enterprise requirements. Auth0 supports web, mobile, backend, and agentic applications with SDKs, APIs, quickstarts, and standards-based identity flows, while also addressing scale, uptime, and built-in security controls. Its portfolio spans authentication, authorization, user management, and extensibility for B2C, B2B SaaS, and emerging AI use cases.
Offerings, Capabilities, and Integrations
Auth0’s offerings center on identity orchestration across applications, APIs, and user stores. It supports standards such as OAuth 2.0, OpenID Connect, and SAML, and can connect to social identity providers, enterprise identity providers, and custom databases. The platform also supports machine-to-machine access, branded login journeys, tenant-level extensibility, and progressive profiling workflows.
For developers, Auth0 provides SDKs, APIs, quickstarts, CLI tooling, and management interfaces, along with an integration ecosystem through Auth0 Marketplace. Its cloud and API integrations extend to services such as AWS API Gateway, Azure API Management, and Google Cloud Endpoints, allowing teams to embed identity into existing architectures rather than replace them wholesale.
Products and Services
- Auth0 for AI Agents: A solution for securing AI agents with user authentication, secure API access, human-in-the-loop approvals, and fine-grained authorization for agent actions and data access.
- Auth0 Fine-Grained Authorization: A relationship-based authorization service for modeling and enforcing complex permissions across applications, APIs, RAG pipelines, and AI agent use cases.
- Universal Login: Auth0’s hosted and customizable login experience for handling authentication flows with branding, localization, and support for modern identity features.
- Single Sign-On: A capability that lets users authenticate once and gain access across multiple connected applications.
- Multifactor Authentication: Additional authentication factors that strengthen account security during login and sensitive actions.
- Passwordless: Authentication options that let users log in with email, SMS, or WebAuthn-based device biometrics instead of relying only on passwords.
- Token Vault: A secure token storage and exchange capability that manages external provider tokens so applications and AI agents can act on a user’s behalf more securely.
- Actions: Tenant-specific, versioned extensibility functions that let teams add custom logic to signup, login, and other identity flows.
- Auth0 Organizations: A B2B capability for representing business customers and partners, enabling branded federated login, organization membership, and multi-tenant access patterns.
- Forms: A visual editor for adding customizable forms, validation, and business logic to identity flows such as progressive profiling.
- Attack Protection: A security layer that helps detect and mitigate threats through bot detection, suspicious IP throttling, brute-force protection, and breached password detection.
Target Customers
Auth0 targets software companies, digital product teams, and enterprises that need customer identity for consumer applications, B2B SaaS products, partner experiences, and internal or machine-driven workflows. Its primary buying and implementation audience spans engineering, product, platform, and security teams that want to outsource core identity services while retaining control over branding, policy, and custom logic.
It is especially suited to organizations that need to support multiple identity types and deployment scenarios, including social and enterprise federation, multi-organization B2B environments, self-service enterprise SSO, delegated administration, and AI agents acting on behalf of users. The platform also fits teams modernizing existing identity stacks because it can connect to current user stores and cloud or API environments.
Cloud Integrations and Marketplace
- AWS Marketplace: Auth0 has a verified AWS Marketplace presence for Auth0 Platform, enabling cloud marketplace procurement and deployment on AWS.
- Azure Marketplace: Auth0 has a verified Azure Marketplace presence for Auth0 Identity Platform on Microsoft Azure, supporting Azure-aligned procurement and regional deployment requirements.
- AWS: Auth0 provides documented integrations for Amazon Web Services, including securing AWS API Gateway endpoints with Auth0-issued access tokens and custom authorizers.
- Microsoft Azure: Auth0 integrates with Azure services such as Azure API Management to authenticate and authorize access to APIs managed in Microsoft Azure.
- Google Cloud: Auth0 provides documented integration for securing Google Cloud Endpoints with Auth0-based authentication and authorization flows.
Key People
- Shiven Ramji: President
- Gareth Davies: Chief Product Officer
- Ari Schapiro: Vice President, Developer-Led Growth
- Micheal Lopez: Vice President, Design & Research
- Mathew Woodyard: Director, Threat Intelligence
Key Facts
- Headquarters: Bellevue, Washington, United States
- Employees: 501-1,000
- Annual Revenue: $100M-$250M
- Parent Company: Okta, Inc.
- Subsidiaries: None
- Publicly Listed: NASDAQ: OKTA (via parent company Okta, Inc.)
Analyst Recognitions
- Gartner: 2021 Gartner Magic Quadrant for Access Management, Worldwide — Leader.
- Forrester: 2020 The Forrester Wave: Customer Identity And Access Management, Q4 2020 — Strong Performer.
