Attribute is a software-as-a-service cloud cost observability company focused on connecting infrastructure and AI spend to business outcomes. Its platform is built for organizations that need more than billing summaries and tag-based allocation, especially in shared, multi-tenant, and AI-heavy environments where conventional FinOps workflows leave major blind spots.
Attribute positions its offering around tagless, runtime-based attribution. By using eBPF-driven visibility and runtime traffic analysis, it maps spend to customers, teams, features, applications, and AI workloads so finance and engineering can work from the same cost picture. That focus makes Attribute relevant for margin analysis, pricing decisions, accountability, and faster operational optimization across modern cloud estates.
Offerings, Capabilities, and Integrations
Attribute combines a lightweight sensor deployment with backend processing to allocate cloud, network, database, storage, and AI costs from actual runtime behavior rather than static resource tags. The platform is designed to surface cost drivers that are hard to explain in shared infrastructure, including customer activity, feature usage, inter-service traffic, and AI workload consumption.
Its coverage spans AWS, Google Cloud, and Microsoft Azure, and the company also highlights visibility into third-party services such as OpenAI, Anthropic, Snowflake, and MongoDB Atlas. Attribute also supports enterprise access needs such as Okta single sign-on, extending the platform into customer environments without requiring code changes or large manual tagging projects.
Products and Services
- Attribute Platform: Tagless cloud cost observability platform that automates cost allocation by correlating runtime and cloud usage data to business metrics such as customers, teams, features, and applications.
- AI Cost Intelligence: Provides visibility into AI and LLM spend by model, provider, workload, customer, and feature, including broader workload TCO beyond token charges alone.
- Per Customer Cost: Calculates customer-level cost-to-serve and margin by identifying customer activity in runtime traffic and attributing shared cloud usage accordingly.
- Showback/Chargeback: Generates team and workload-level cost accountability views so finance, engineering, and leadership can use a common basis for internal allocation and reporting.
- Automated Cost Groupings: Automatically groups cloud spend by business-relevant dimensions without requiring manual resource tagging or rule-heavy allocation models.
- Business Insights: Turns attributed cloud spend into business-facing insight for budgeting, margin analysis, pricing strategy, and operational decision-making.
- Application Level Visibility: Maps application dependencies and service interactions to reveal application-layer cost in real time across interconnected workloads.
- Query Level Visibility: Shows the cost impact of individual queries, data transfer, and objects consumed to explain changes in cloud bills at a more granular engineering level.
- Shared Resources Cost-Allocation: Allocates the cost of shared infrastructure to features, applications, customers, or teams based on observed usage rather than rough estimates.
Target Customers
Attribute targets FinOps, platform engineering, DevOps, cloud infrastructure, finance, and pricing teams that need a shared view of cloud and AI economics. It is especially relevant for SaaS and cloud-native organizations operating multi-tenant architectures, Kubernetes environments, shared data systems, and AI-enabled products where tags do not capture real consumption patterns.
The platform is well suited to companies that want per-customer COGS, feature-level profitability, team accountability, or more defensible showback and chargeback. Its positioning and customer stories point most strongly to mid-market and enterprise organizations managing complex, fast-changing cloud environments with meaningful shared-resource and AI spend.
Cloud Integrations and Marketplace
- AWS Marketplace: Attribute Platform is listed as a SaaS offering in AWS Marketplace for cloud cost allocation and accountability.
- Google Cloud Marketplace: Attribute is available through Google Cloud Marketplace, supporting marketplace-based procurement for Google Cloud customers.
- Microsoft Azure Marketplace: Attribute is listed in Microsoft Azure Marketplace as a SaaS offering focused on zero-tagging cloud cost allocation and business-aligned cost visibility.
Key People
- Izhak Zimmermann: Co-Founder & CEO
- Liad Tropp: Co-Founder & CTO
- William Konitzer: Solutions Architect
Key Facts
- Headquarters: San Francisco, California, United States
- Employees: Approximately 38
- Annual Revenue: Undisclosed
- Parent Company: None
- Subsidiaries: None
- Publicly Listed: Privately held
Analyst Recognitions
- Gartner: Representative Example for third-party generalist tools in Gartner The State of FinOps for Data and Analytics, 2024. Representative Example for third-party generalist tools in Gartner Key Data and Analytics Platform Insights for FinOps Providers, 2024.