Attribute

Attribute’s mission is to ensure every cloud investment supports its client’s business goals. The company aims to simplify FinOps by utilizing new technology that automates the discovery and grouping of cloud costs according to business metrics, without the need for tagging. This approach is designed to extend the business value of FinOps beyond simple cost savings. Attribute’s goal is to provide granular visibility into cloud spending, helping enterprises make better business decisions and realize the full business potential of the cloud.

Attribute is positioned in the market as a new kind of FinOps platform. Its core technological innovation is a proprietary eBPF sensor that captures application layer data to automate cost groupings by business metrics. This “tagless” technology is a key differentiator, aiming to save time and effort for its clients. The company has received positive feedback for its approach, with testimonials highlighting the platform’s ability to provide precise customer cost and usage profiles and overcome data blind spots. One tech enthusiast noted the platform’s fresh approach to FinOps, which bypasses the tedious and error-prone process of manual tagging.

Offerings, Capabilities, and Integrations

Attribute provides a FinOps platform designed to help companies understand and manage their cloud expenditures. The company’s main offering is a system that automatically categorizes cloud costs according to business metrics without the need for manual tagging. This is accomplished by utilizing a unique eBPF sensor and analyzing network data to provide a detailed view of cloud spending. This “zero-tagging” technology gives Attribute a competitive advantage by eliminating a time-consuming and error-prone task for its customers. The platform is designed to provide granular visibility into the costs of applications, features, and even individual customers. Attribute’s ability to offer detailed insights into cloud usage helps businesses align their technology investments with their strategic goals.

Products and Services

Attribute’s core product is its FinOps platform, which offers several key services:

  • Automated Cost Grouping: This service automatically categorizes cloud expenses by business metrics, removing the need for manual tagging of resources.
  • Business Insights: The platform provides insights into the profitability of different products and customer segments by accurately calculating the cost per customer.
  • Application Level Visibility: Attribute offers a detailed view of the costs associated with running specific applications, helping to understand the total cost of ownership.
  • Query Level Visibility: This feature provides granular cost insights into individual queries, data transfers, and object consumption to identify the root causes of changes in cloud bills.
  • Shared Resources Cost-Allocation: The platform can automatically allocate the costs of shared resources to the appropriate features, applications, or customers.

Target Customers

Attribute’s target customers are companies that utilize cloud computing and are looking to gain a better understanding of their cloud spending. The platform is specifically designed for the following teams within a company:

  • Finance Teams: These teams benefit from the platform’s ability to provide clear and accurate data on cloud costs, which aids in budgeting and financial planning.
  • Engineering Teams: Engineers can use the platform’s detailed insights to understand the cost implications of their work and optimize resource usage.
  • Product Teams: Product managers can leverage the platform to understand the costs associated with different features and make data-driven decisions about product development and pricing.

SaaS companies, in particular, can benefit from Attribute’s platform by using its cost-per-customer data to refine their pricing strategies and improve profit margins.

Cloud Integrations and Marketplaces

Attribute offers its cloud cost management platform through major cloud marketplaces, facilitating integration with customers’ existing cloud environments. Attribute is available on the following platforms:

  • AWS Marketplace: Attribute Platform is available on the AWS Marketplace. This offering allows customers to align their cloud spending with business outcomes. It utilizes a “zero-tagging” technology that automates cost allocation by analyzing network data to provide granular costs for applications, features, and customers.
  • Microsoft Azure Marketplace: Attribute is also listed on the Microsoft Azure Marketplace. The platform is designed to help FinOps teams focus on business impact rather than manual tagging to gain insights for budgeting and pricing strategies.

Attribute does not have a listing on the Google Cloud Marketplace.

Key People

  • Co-Founder & CEO: Izhak Zimmermann
  • Co-Founder & CTO: Liad Tropp
  • VP of Product: Shahaf Galili

Key Facts

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  • Headquarters Location: Sathon, Bangkok, Thailand.
  • Number of Employees: Information not available
  • Annual Revenue: Information not available
  • Parent Company: None
  • Subsidiary Companies: None
  • Publicly Listed: No

Analyst Recognition

There is no information available to indicate that Attribute is recognized by Gartner, Forrester, IDC, or Everest Group in any technology categories.

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