Asana, Inc. provides work management software designed to help organizations coordinate critical workflows across people, teams, and AI agents. The company positions its platform as the operating system for human-agent teams, built on the Asana Work Graph® so work can be organized from a shared plan, enriched by shared memory, and managed with enterprise-grade governance.
Its platform connects goals, projects, tasks, dependencies, communication, and reporting in a single system of work. On top of that foundation, Asana, Inc. is expanding into agentic work orchestration with AI-powered teammates, no-code workflow design, and cross-system execution capabilities that extend beyond work tracked inside the platform itself. The result is a work management environment built for organizations that need visibility, coordination, and governed execution across multiple departments and business processes.
Offerings, Capabilities, and Integrations
Asana, Inc. combines collaborative work management with AI-assisted execution, workflow automation, intake and request handling, portfolio visibility, and operational reporting. Its capabilities cover planning, prioritization, task and project coordination, approvals, status communication, service delivery workflows, and orchestrated actions across connected systems.
The platform is built to fit into existing enterprise environments rather than replace every surrounding tool. Asana, Inc. supports integrations across productivity, collaboration, content, CRM, BI, and IT ecosystems, including Microsoft 365, Google Workspace, Slack, HubSpot, Figma, Canva, Salesforce, Tableau, Power BI, and ServiceNow, alongside APIs, connectors, and admin controls that support secure deployment and custom workflow extensions.
Products and Services
- Asana: The core work management platform that connects goals, projects, tasks, dependencies, reporting, and collaboration in a shared system for teams and enterprises.
- Agentic Work Management: A product suite that brings together AI Teammates, AI Studio, Asana Dash, and connectors so humans and AI agents can run critical workflows together inside a governed system.
- AI Teammates: Prebuilt and custom AI agents that work inside Asana workflows with shared memory, context from the Work Graph, and enterprise governance controls.
- AI Studio: A no-code builder for designing AI-powered workflows that can classify, route, alert, report, research, create, translate, and trigger actions within connected processes.
- Asana Dash: An AI productivity assistant positioned as an AI Chief of Staff that surfaces priorities, blockers, decisions, and recommended next actions across tools and teams.
- Asana Service Management: An AI-native enterprise service management offering for IT, HR, facilities, legal, and other internal service teams that unifies ticketing with downstream project execution.
- Asana Client Management: An AI-native offering for agency and professional services workflows that supports client intake, delivery coordination, branded client collaboration, and visibility into project and client health.
- Command by Asana: A planning and product development system for builders that helps teams coordinate releases, model capacity and velocity, and keep humans and agents aligned around execution.
- StackAI by Asana: A drag-and-drop agentic workflow platform for building cross-system automations and AI agents connected to enterprise apps, data sources, and actions with governance controls.
Target Customers
Asana, Inc. targets organizations that need to coordinate complex, cross-functional work with more structure and visibility than basic task tools can provide. Its customer base spans teams from smaller deployments up through large enterprises, with particular relevance for companies managing portfolios of work, shared goals, and recurring operational processes across departments.
Core user groups include marketing, operations and PMO, IT, product and engineering, HR, facilities, legal, and executive teams. Asana, Inc. also targets specialized workflow owners such as agencies and professional services firms managing client delivery, internal service teams handling employee requests, and product organizations that need tighter planning, release coordination, and governed execution across people and AI agents.
Cloud Integrations and Marketplace
- AWS Marketplace: Asana, Inc. has a verified AWS Marketplace presence that supports enterprise procurement and deployment of Asana through AWS, including visibility in AWS’s AI agents and tools storefront.
- Microsoft Marketplace: Asana, Inc. has a verified Microsoft Marketplace presence for its Microsoft integration footprint, including Microsoft Teams and Microsoft 365 Copilot experiences that connect conversations, projects, and tasks.
Key People
- Dan Rogers: Chief Executive Officer
- Dustin Moskovitz: Board Chair and Co-Founder
- Aziz Megji: Chief Financial Officer
- Arnab Bose: Chief Product Officer
- Kevin Knieriem: Chief Revenue Officer
- Amritansh Raghav: Chief Technology Officer
- Prachi Gore: Chief Marketing Officer
- Saket Srivastava: Chief Information Officer
- Katie Colendich: General Counsel & Corporate Secretary
- Josh Abdulla: Head of Global Customer Experience
Key Facts
- Headquarters: San Francisco, California, United States
- Employees: 1,767
- Annual Revenue: $790.8M
- Parent Company: None
- Subsidiaries: Approximately 12 wholly owned subsidiaries, including Asana Software Australia Pty Ltd, Asana Software Canada Ltd, Asana Ireland Technology Limited, Asana Japan KK, and Asana Switzerland GmbH.
- Publicly Listed: NYSE: ASAN; Long-Term Stock Exchange: ASAN
Analyst Recognitions
- Gartner: Leader in Gartner Magic Quadrant for Collaborative Work Management, 2025. Highest score among evaluated vendors for the Objectives and Key Results (OKR) Management use case in Gartner Critical Capabilities for Collaborative Work Management, 2025.
- Forrester: Leader in The Forrester Wave™: Collaborative Work Management (CWM) Tools, Q2 2025.
- IDC: Leader in IDC MarketScape: Worldwide Collaboration and Community Applications 2021 Vendor Assessment.
